Thapar University, Patiala
School of Humanities and Social Sciences
Asian literary and cultural texts that engage with trauma, memory, and healing, provide insights into the social and cultural history of the region, through the customs and traditions prevalent there. These texts force us to confront... more
Amidst the hierarchy of masculinities in society, the hegemonic masculinity is a pattern of practice that infers the variegated other masculinities (complicit, subordinated, and marginalized) inferior to it in their influence and thus... more
Anglophone literature by writers of the Pakistani diaspora grapples with multi-layered themes that are narrated through complex plots that explore the challenges of belonging in a new land in which identity is always in question by the... more
This paper focuses on ungendered narrative with reference to select fictional works, to shed light on the elements that define the genre. One or more characters with an undisclosed gender are the focal point of the narrative. The paper... more
When a reader encounters a character, fictional or not, in any medium (print or electronic), that reader will mentally add the character to the scene by first cataloguing gender, and gradually adding appearance, attire and mannerisms. But... more
In the late 2000s, LGBTQ+ (lesbian, gay, bisexual, transgender, queer, and others) identities began to surface in Indian audiovisual marketing campaigns. By 2021, brands had produced at least 105 advertisements featuring LGBTQ+... more
A company's advertising campaign is generally considered the conduit through which it communicates its ethos and ideology to consumers. This paper aims to ascertain whether a company's marketing activities accurately reflect its business... more
In the late 2000s, LGBTQ+ (lesbian, gay, bisexual, transgender, queer, and others) identities began to surface in Indian audiovisual marketing campaigns. By 2021, brands had produced at least 105 advertisements featuring LGBTQ+... more
Suicide is a significant newsworthy event, and the media often cover cases involving queer individuals. However, there is a notable lack of research on the quality of reporting of queer suicide cases within the Indian context. This... more
Is it not anachronistic to talk about issues like capital and the crises of capitalism in our socalled technologically liberated post-communist twenty-first century world? Did not the failure of the erstwhile communist states settle once... more