How To Get Better Performance On Google Ads Search Campaigns.

Understand what each keyword should achieve in terms of Relevance, CTR and CVR then fix what’s holding performance back.

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I wish I could keep this a secret, but TenScores has helped me get a 10x return on ad spend (ROAS) for a client. When I tested Google Ads reps’ recommendations for ad formats & optimization though, ROAS went down tremendously. So the overall lesson I’ve learned is: trust TenScores, not Google Ads reps that call with advice.” Steve Chafe, Chief Impact Officer, Online Impact Group

Increase your Google Ads quality scores to get lower CPA and more conversions.

Quality Score in Google Ads is more than just a metric; it's a competitive tool that shows how your user experience compares to others. A higher Quality Score means lower costs and better ad positions. TenScores helps you track and improve this score, revealing gaps in your campaigns and unlocking missed opportunities.


Improving Quality Score lowers acquisition costs and boosts ad exposure. It reflects an exceptional search experience for users, which Google rewards. TenScores offers tools to help you reach this goal:


By focusing on Quality Score, you can reduce costs and improve ad performance. TenScores provides the insights and tools needed to optimize your campaigns effectively.

Why Google created Quality Score
How Tenscores helps you increase Quality Score
How Quality Score fits in the ad auction (original version)
Responsive Search Ads
How To Deal With Responsive Search Ads

RSA are set to become the default ad formats, there's nothing to fear.

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How To Improve Quality Score
How To Get A 10/10 Quality Score

It happens when your ad CTR is much higher than all other advertisers in your ad auctions.

Follow the steps
Freud Wink
Beyond Search Intent To User Psychology

Here's how to uncover the hidden impulses when searchers search.

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Watch how Google recommends bidding on keywords
Treat your keywords like your team working towards a common goal
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Find Your Optimal Manual Bids Before Automation

Calculate the optimum Manual CPC bid for a Google Ads keyword or ad group — in 3 simple steps!

Calibrate
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Test Your Ad Copy Skills With A Quiz

We share a real world Google Ad copywriting quiz every week. It's a fun way to learn and get new ideas for your own ads.

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Read The Masterpiece Written In 1923

"The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles..."

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Many struggle to gain this level of Quality Score analysis because Google’s current set-up doesn’t provide anything like this, so it has previously been a very painful and time-consuming process to try and assess it. TenScores provides recommendations on how you can optimise and further improve quality score in a really useful way.” Issam Tidjani, Global SEM Lead At Nokia



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