Papers by ROHAIZAT BIN BAHARUN FM
International Journal of Asian Social Science, 2023
This study aims to develop a valid instrument to measure the two mediating variables namely plac... more This study aims to develop a valid instrument to measure the two mediating variables namely place brand image and engagement with the place in the relationship between place brand benefits and employees’ desire to stay in Bintulu, a newly establishedindustrial city in the east part of Malaysia. To fulfil the objective, this study assesses the validity and reliability of instruments before carrying out the primary data collection. This instrument has been devised based on the Stimulus-Organism-Response (S-O-R) model and takes the form of a questionnaire for employed individuals who wereborn outside of Bintulu. The development of the valid instrument in this study involves four stages of validity test: panel experts examine the content validity; targeted respondents determine the face validity; exploratory factor analysis assesses the construct validity; and internal consistency measures the instrument’s reliability. This study successfully gathered thirty-five usable questionnaires from working adults in Bintulu. The finding of this preliminary study demonstrates that the instrument is valid and reliable. All thirty-seven original items are thus retained. Performing step-by-step validity checks is essential in designing an instrument to assure its reliability. Using validated questionnaires in future studies can provide reliable empiricalresults,making them a practical solution.
Journal of Applied Economics and Business Studies
The study is designed to assess the impact of Enterprise Resource Planning (ERP) systems on the p... more The study is designed to assess the impact of Enterprise Resource Planning (ERP) systems on the performance perceived by users in Higher Education Institutions (HEIs) of Pakistan. This study sought to evaluate the effect of ERPs quality factors including Information Quality (IQ), System Quality (SQ) and Service Quality (SRQ) on User Performance (UP) towards system usage and the mediating role of Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and User Satisfaction (US) between ERPs quality factors and UP. Consequently, a framework is proposed by integration of DeLone & McLean (D&M) Information Systems (IS) success model and Technology Acceptance Model (TAM) to address the research questions. The study used quantitative research methodology and data were collected from 317 employees from eight universities in Pakistan. Structural Equation Modelling (SEM) was performed using SmartPLS and the results indicated that SQ, IQ and SRQ has direct and positive effect on UP. Additional...
Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study th... more Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study the impact of advertising on brain regions and processes are scant and remain unclear in academic literature. In this article, we have followed a literature review methodology and a bibliometric analysis to select empirical and review papers that employed neuroimaging tools in advertising campaigns and to understand the global research trends in the neuromarketing domain. We extracted and analyzed sixty-three articles from the Web of Science database to answer our study questions. We found four common neuroimaging techniques employed in advertising research. We also found that the orbitofrontal cortex (OFC), the ventromedial prefrontal cortex, and the dorsolateral prefrontal cortex play a vital role in decision-making processes. The OFC is linked to positive valence, and the lateral OFC and left dorsal anterior insula related in negative valence. In addition, the thalamus and primary visua...
Recently, the issue of causal relationship between destination image and destination loyalty is a... more Recently, the issue of causal relationship between destination image and destination loyalty is a crucial subject across the scholars in the topics of tourism area, particularly to clarify positive image and positioning of destinations. The objectives of this study are to scrutinize causal relationships between destination image and destination loyalty as well as the lifestyle of tourists as a novel contribution in psychographics, especially by illustrating the mediation role of lifestyle. Also, the administrated questionnaires have been distributed in the survey. For sampling frame, probability approach is employed by regarding random sampling from 232 out of 258 tourists participated on-site of Kuala Lumpur. The employed approaches for testing causal relationships are Structural Equation Modeling (SEM) features. Both construct reliability and validity are established for the proposed model (i.e. Destination Image-Lifestyle-Destination Loyalty). The findings disclose that destination image significantly associates to lifestyle and destination loyalty. While lifestyle is partially mediated the relationship between destination image and destination loyalty. Finally, the researchers realized that if the destination management could fulfill tourists' desires which are adapted on their lifestyles, it leads to create a positive image and positioning as intentions to visit or recommend the destination.
This research is conducted to investigate the relationship between factors of electronic word-of-... more This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on social media networking sites that affecting Malaysia Airline reputation on case mystery of aircraft MH370. This research' scope is focus on the passengers who had experienced with the service of Malaysia Airline after case MH370 and had spread electronic word-of-mouth on social media networking sites on that case. This research is using the useable sample of 200 respondents to answer the questionnaire at Sultan Haji Ahmad Shah Airport, Kuantan. The results indicated that information sharing desire, customer satisfaction, self-presentation desire and reward factor on electronic word-of-mouth on social media networking sites has relationship towards Malaysia Airline reputation on that case. In addition, self-presentation desire is the factor of electronic word-of-mouth on social media networking sites that mostly affecting Malaysia Airline reputation on quality of products and services on case mystery of aircraft MH370. The findings reveal several implications were drawn based on the results of the research as to enhance Malaysia Airlines reputation besides for the purpose of the future research.
In health care services, achieving high performance is at utmost importance as it relates to huma... more In health care services, achieving high performance is at utmost importance as it relates to human life. In lieu to this, performance of the health care practices has to be measured. Measuring the performance of a health care practice has existed since 250 years ago. Until now, it is still significant; however the names and faces of the measures have changed. In Malaysia, the private medical clinics operate on profit bases, therefore it is important for the providers to monitor patients' satisfactions, loyalty and foremost is to establish image as the reputable service providers. On this ground, this paper aims to construct a conceptual framework that describes the relationship between service attributes that contribute patients' satisfaction, loyalty and their judgment on reputation. The relationship is mediate by a mediator (patients' health consciousness) and moderate by patients' category, i.e. type of payment. The subject of this paper focuses on the Private Medical Clinics that provide primary care services to the outpatients in eight districts of Johor State. The selection of the private medical clinics will use quota sampling from each district. The potential respondents are among the outpatients who visited the clinic to get primary care services from the resident physician. They have to answer a set a questionnaire and the data will be analyzed using SPSS and Structural Equation Modeling (SEM) -Smart-PLS. The expected finding from this paper is there are positive significant relationship between both, the independent and dependent variables, and the relationships are significantly mediated by the mediator, and moderated by type of the payment category.
This study examines (1) the relationships between airline travelers' casual attribution (stabilit... more This study examines (1) the relationships between airline travelers' casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribution and post-recovery emotions. Theoretical hypotheses were derived based on a literature review, and to empirically test the hypotheses, data were collected from 210 airline travelers in Malaysia. These respondents were airline travelers who experienced some service failure and relevant service recovery within the past year. According to the results, the two dimensions of casual attribution both influenced pre-recovery emotions. Pre-recovery emotions were significantly related to positive and negative post-recovery emotions, and post-recovery emotions were significantly related to overall satisfaction. In addition, pre-recovery emotions moderated the relationship between casual attribution and post-recovery emotions. These results have important practical implications.
The competitive nature of hospitality industry makes it imperative for operators to constantly se... more The competitive nature of hospitality industry makes it imperative for operators to constantly seek new ways to improve their services, as well as map out strategies to provide memorable experience for their patrons. In order to keep abreast of the current and future needs of the ever-evolving industry, and respond to the demands of increasingly sophisticated guests, innovation and creativity seems crucial in maintaining a competitive edge in hospitality industry.
2015 International Conference on Industrial Engineering and Operations Management (IEOM), 2015
ABSTRACT
Uploads
Papers by ROHAIZAT BIN BAHARUN FM