Consumer & Gadgets news

Consumer & Gadgets

AI-generated ad slogans may rival those made by experts

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform just as well by adopting ...

Consumer & Gadgets

'I can't be friends with the machine': What audio artists working in games think of AI

The Media, Entertainment and Arts Alliance, the union for voice actors and creatives, recently circulated a video of voice actor Thomas G. Burt describing the impact of generative artificial intelligence (GenAI) on his livelihood.

Software

Are the Oscars going bananas? An animator explains why digital apes are the real winners of the 2025 awards

Hollywood's biggest night, the Academy Awards, arrives this weekend, but this year there's some monkey business going on. It's easy to focus on the race for best picture, best actor and best actress, but look a little closer ...

Consumer & Gadgets

New device could allow you to taste a cake in virtual reality

Novel technology intends to redefine the virtual reality experience by expanding to incorporate a new sensory connection: taste.

Consumer & Gadgets

Amazon's next-gen Alexa gets AI upgrade

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Consumer & Gadgets

AI tool creates 3D video game worlds with iterative design

A generative artificial intelligence (AI) tool that could help video game designers to craft gameplay iteratively is presented in a Nature paper. The AI model, developed by researchers at Microsoft, generated robust three-dimensional ...

Consumer & Gadgets

A guide for using VR and AR technology in foreign markets

Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world. The technologies offer new ways to get a feel for products before buying—for everything from virtually ...

Consumer & Gadgets

Q&A: How women and girls are changing gaming

Gaming is one of the biggest industries in the world. In fact, in 2024, the revenue from the worldwide gaming market was estimated at almost $US455 billion. For context, the gaming industry is now generating more revenue ...