Thoughts
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry?
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry? For the past two years, one question has loomed over media,...
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value For broadcast technology providers, NAB is often a huge investment. Not just...
Emotional Intelligence Is A Strategic Advantage In B2B Tech Marketing
Emotional Intelligence Is A Strategic Advantage In B2B Tech Marketing What do people actually feel when they interact with your brand? In my experience, it’s a...
Navigating The Shift From AI Hype To Enterprise AI Implementation Strategies
Navigating The Shift From AI Hype To Enterprise AI Implementation Strategies The halls of Olympia London are rarely quiet but during TechEx Global, the conversation...
The Rise of AI Slop and the Risk of Digital Decay in Advertising
The Rise of AI Slop and the Risk of Digital Decay in Advertising It was at Picnic’s ‘Inventory Talks’ event in September 2025 that I first heard the term...
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story Every January, Data Privacy Day serves as a reminder for businesses to consider whether they’re...
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy?
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy? The B2B events landscape has long been shaped by major industry moments;...
Why 2026 Could Be A Golden Year Of Cloud Optimisation
Why 2026 Could Be A Golden Year Of Cloud Optimisation In 2026, AI is set to continue holding the top spot in conversations around technology adoption and integration,...
AI Is Accelerating Marketing, But Only Senior Thinking Can Keep It Intelligent
AI Is Accelerating Marketing, But Only Senior Thinking Can Keep It Intelligent Across every major marketing and media event this year, it’s no surprise that the...
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026 The world of broadcast production is evolving and in 2026, more people will be watching video...
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited
Celebrating Global Entrepreneurship Week: Spotlight on Technology Founders That Successfully Exited This Global Entrepreneurship Week, we’re celebrating a handful of...
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media
AdVision: Shaping Tomorrow’s Media, Event Wrap-Up: AdTech Trends And AI in Media Tighter client budgets, rising expectations and the rapid advance of AI are driving a change...
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025 Cybersecurity has never been more visible or vital to corporate reputation. From nation-state...
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights
How SaaS Has Evolved In 2025: Key SaaS Trends And Insights As 2025 draws to a close, it’s clear the Software as a Service (SaaS) sector continues to evolve, driven by...
Why PR is the driving force behind Generative Engine Optimisation (GEO)
Why PR is the driving force behind Generative Engine Optimisation (GEO) Generative AI is fundamentally changing the way we find information. Two-thirds of Gen Z and...
From Searching to “ChatGPTing”: Exploring New AI Search Trends
From Searching to “ChatGPTing”: Exploring New AI Search Trends Typing a query into a search bar has been the default way to find information online for over twenty years....
“What Taylor Swift Can Teach B2B Tech PR About Hitting the Right Notes (and Why We’re All Obsessed with Orange)”
“What Taylor Swift Can Teach B2B Tech PR About Hitting the Right Notes (and Why We’re All Obsessed with Orange)” You might be wondering what Taylor Swift and a B2B...
GingerMay CEO Victoria Usher Wins Bronze Stevie® Award for Mentor of the Year at The International Business Awards® 2025
GingerMay CEO Victoria Usher Wins Bronze Stevie® Award for Mentor of the Year at The International Business Awards® 2025 London, UK – 13th August 2025: GingerMay, an...
After the Buzz: GingerMay’s MAD//Fest London marketing insights
After the Buzz: GingerMay’s MAD//Fest London marketing insights This year’s summer event season came in hot, in more ways than one. Following many people’s ‘hottest Cannes...
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising ‘AdVision 2025: Connected Screens brought together some of the sharpest minds in the...
How to Maximise Your B2B PR Programme During ‘Silly Season’
How to Maximise Your B2B PR Programme During ‘Silly Season’ The summer slowdown is here. Traditionally dubbed “silly season”, it’s when news agendas lighten, inboxes are...
Award-Winning B2B PR and Marketing Consultancy GingerMay Wins IPRA Golden World Award 2025 in Technology Category
Award-Winning B2B PR and Marketing Consultancy GingerMay Wins IPRA Golden World Award 2025 in Technology Category London, UK – 1st July 2025: GingerMay, an...
Cannes Lions 2025: Where Creativity and Technology Collide
Cannes Lions 2025: Where Creativity and Technology Collide The sun has set on another Cannes Lions. As ever, this wasn’t only about celebrating creativity; the event was a...
Cannes Lions Conversations: What Will Dominate the Croisette in 2025?
Cannes Lions Conversations: What Will Dominate the Croisette in 2025? As Cannes Lions 2025 approaches, anticipation is building across the creative and ad tech industries....
Your Ultimate Cannes Lions 2025 Packing Guide
Your Ultimate Cannes Lions 2025 Packing Guide We’re only weeks away from one of the industry’s favourite events of the year – Cannes Lions 2025. As travel plans are...
Mid-year recap: The big tech news and trends so far in 2025
Mid-year recap: The big tech news and trends so far in 2025 It’s been a fascinating few months in the tech sector, with innovation, the US government, and the social...
Reflecting on Cannes Lions 2024: How Last Year’s Trends Are Shaping 2025
Reflecting on Cannes Lions 2024: How Last Year's Trends Are Shaping 2025 When the GingerMay team returned from the Cannes Lions 2024, we identified three key trends that...
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025 Cannes Lions might be the flagship event for the advertising industry but, as businesses'...
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results In today’s business landscape, it’s getting harder to stand out from competitors. It seems...
Retail Media: Key Takeaways from AdVision 2025
Retail Media: Key Takeaways from AdVision 2025 Retail media has firmly established itself as a dominant force in the advertising landscape, but as the industry evolves,...