Papers by Fatawu Alhassan
ADRRI Journal of Arts and Social Sciences, Mar 31, 2017
Technology application in teaching and learning is not strange to higher education in Ghana. Its ... more Technology application in teaching and learning is not strange to higher education in Ghana. Its implementation and integration by lecturers and students are lagging behind though it is increasingly seen to have an important role to play by extending and enhancing learning opportunities for the students. The study was therefore initiated to look at the extend to which ICT is being used in teaching and learning in Tamale Technical University and also find out the reasons for their ineffective use by some students which brings about disparity in computer usage in the institution. The study revealed that the males use the computers more than the females. The technological application in the educational delivery has not also been well integrated into teaching and learning especially by the Hospitality and Tourism Management Department who are predominantly females. Lack of access to computers is one of the major causes of this digital disparity. Most of the females also perceive negative notions like fear of damaging the computers when it is being used by them. Instructors and the female students are therefore faced with lots of challenges which are hindering their effective use of computers in teaching and learning. The implementation and integration of an ICT-enabled system among students in the Tamale Technical 2 University would therefore require management to come out with a strategic plan and clear policy to guide its integration to benefit all groups of students.
ADRRI Journal of Agriculture and Food Sciences, Mar 31, 2017
ADRRI Journal of Agriculture and Food Sciences, Mar 31, 2017
ADRRI Journal (Multidisciplinary), Mar 31, 2017
This study assessed the challenges that bread makers encounter in their operations in the Tamale ... more This study assessed the challenges that bread makers encounter in their operations in the Tamale Metropolis of Ghana and made recommendations for improvement of both production and consumption. One hundred and twenty five (125) respondents were selected for the study. The findings revealed that changes in weather, differences in baking duration and the ability to monitor the oven temperatures during baking are some of the challenges faced by bakers in the Tamale Metropolis. It was concluded that even though bread offers a positive effect on the human health, consumers must take more whole grain bread as it is healthier and contains some essential nutrients that are lacking in white bread. Bread consumers should reduce their consumption of white bread and rather take more whole grain bread. The study also recommended that manufacturers add iron to bread through the process of enrichment to account for the losses during the baking processes. Bread bakers in the Tamale Metropolis should also adopt effective customer relationship marketing with their consumers.
The survival and growth of any organisation largely depends on the extent to which its brands dom... more The survival and growth of any organisation largely depends on the extent to which its brands dominate others in the industry and are accepted in the exercise of customers ’ purchasing power. The cosmetics market is one major area branding plays a major role in the success of products and for that matter 200 career women in the Wa Municipality were purposively sampled after randomly choosing the municipality. Questionnaires were personally administered on the career women and in that sense, survey method of collecting primary data was employed. In spite of the important role branding plays in differentiating and identifying organisations ’ products, nothing has yet being established as how branding influences the buying behaviour of female cosmetic consumers; especially, career women. It was found that perceived quality of cosmetic products greatly sways consumers buying decision than any brand equity dimension. Brand performance and cost are the major attributes that easily persuad...
Sales promotion is one of the key promotional mix elements that is commonly employed by firms tha... more Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecommunication industry.Students of UDS (Wa campus) constituted the population of the study. A descriptive research design was employed and a simple random sampling to select two hundred (200) students. The results from the study discovered that sales promotion is capable of retaining customers in a telecommunication network through sales promotional incentives. It was found that Sales promotion encourages competition among Mobile Network service providers thereby compelling the players in the industry to provide quality service to customers resulting in a greater benefit for the consumer. This stu...
Market segmentation has been widely employed to give hoteliers understanding, identify attractive... more Market segmentation has been widely employed to give hoteliers understanding, identify attractive target segments and develop a marketing offer customised to needs of clients. The study sought to identify the criteria used by hotels in segmenting their markets in the Tamale Metropolis in Ghana, to determine the effects of the criteria identified on the performance of hotels and to establish the relevant consumer characteristics necessary for market segmentation of the hotel industry. The researchers used descriptive survey as research design with purposive and accidental sampling techniques to select the respondents for the study. Questionnaire was used as research instrument and the data analysed using quantitative and qualitative data analytical methods. The study revealed that the measurability and actionability featured more prominently as criteria for market segmentation of hotels in Tamale Metropolis. It concludes that market segmentation promotes competition and enhances perf...
In recent years the increased number of women in hospitality education and their underrepresentat... more In recent years the increased number of women in hospitality education and their underrepresentation in Top Management Positions have made women’s status in industry a great concern. The purpose of the study is to examine Hospitality Management in polytechnics as a tool for female empowerment in Ghana. The objectives are to identify the perceived factors that facilitate and constrain women's career advancement and determine if there are any significant differences among them. The paper also attempts to explain the need for approaching the Hospitality Management programme as mechanism for female empowerment. It also explains the importance and benefits that arise from women empowerment and highlights the essential element of empowerments. The paper concludes that, Hospitality Management in the polytechnic could play an important role in preparing future leaders and create a more equitable environment for women advancement. A descriptive survey method was employed in order to inv...
A review of the literature dealing with financing small and medium-scale enterprises (SMEs) indic... more A review of the literature dealing with financing small and medium-scale enterprises (SMEs) indicates there is a significant gap in knowledge of the determinants of access to finance by the SMEs in Ghana. Therefore, this study examined the socio-economic factors that determine access to bank finance by SMEs in Tamale, Ghana. The population for the study was members of the Association of Small Scale Industries (ASSI), the branch Manager and credit officer of the Barclays bank Tamale, the Regional Manager and Accountant of National Board for Small Scale Industries and a Project Officer of macrofinance and small loan centre (MASLOC).The results indicated that, the number of employees, experience in credit use, number of fixed assets possessed, attitude towards risk, business size, form of business and sector of business in the economy are the critical success factors in accessing bank finance. The study also identified Management expertise, high default rate and monitoring as the chall...
Manufacturing activities contribute a lot of toxic wastes to the environment; hence this study wa... more Manufacturing activities contribute a lot of toxic wastes to the environment; hence this study was carried out to investigate the effect of industrial activities on the neighbouring Surrounding Atonsu-Kaase- Ahinsan industrial/residential area in the Ashanti region of Ghana. Questionnaires were administered, interview method used in the case of the non-literate residents and the drop-and-collect method in the case of the health officials, KMA workers, literate residents and other governmental workers. The observation method was used to collect data on the level of environmental pollution. The study revealed air and water pollution as the most dominant type of pollution in the area.
This study explores the contributions of public procurement to revenue mobilisation in Ghana. Key... more This study explores the contributions of public procurement to revenue mobilisation in Ghana. Key issues the study looked at include; the role of public procurement in revenue mobilisation; the critical enabling factors in the use of public procurement in revenue mobilisation; and the barriers associated with revenue mobilisation through public procurement. Descriptive survey was adopted as research design and questionnaire as research instrument. The result reveals that the introduction of public procurement in Ghana minimised revenue losses through the reduction in corruption among public officials. The paper further reveals that procurement rules are effectively applied in the selection of competitive bidders for contract awards and public procurement is still saddle with insufficient procurement professionals and bureaucratic procedures in the procurement activities. The paper concludes that public procurement contributes immensely to revenue mobilisation in Ghana and therefore,...
The survival and growth of any organisation largely depends on the extent to which its brands dom... more The survival and growth of any organisation largely depends on the extent to which its brands dominate others in the industry and are accepted in the exercise of customers’ purchasing power. The cosmetics market is one major area branding plays a major role in the success of products and for that matter 200 career women in the Wa Municipality were purposively sampled after randomly choosing the municipality. Questionnaires were personally administered on the career women and in that sense, survey method of collecting primary data was employed. In spite of the important role branding plays in differentiating and identifying organisations’ products, nothing has yet being established as how branding influences the buying behaviour of female cosmetic consumers; especially, career women. It was found that perceived quality of cosmetic products greatly sways consumers buying decision than any brand equity dimension. Brand performance and cost are the major attributes that easily persuade ...
Market segmentation has been widely employed to give hoteliers understanding, identify attractive... more Market segmentation has been widely employed to give hoteliers understanding, identify attractive target segments and develop a marketing offer customised to needs of clients. The study sought to identify the criteria used by hotels in segmenting their markets in the Tamale Metropolis in Ghana, to determine the effects of the criteria identified on the performance of hotels and to establish the relevant consumer characteristics necessary for market segmentation of the hotel industry. The researchers used descriptive survey as research design with purposive and accidental sampling techniques to select the respondents for the study. Questionnaire was used as research instrument and the data analysed using quantitative and qualitative data analytical methods. The study revealed that the measurability and actionability featured more prominently as criteria for market segmentation of hotels in Tamale Metropolis. It concludes that market segmentation promotes competition and enhances perf...
The vegetable industry in Ghana merits much attention as it provides quick returns to investment,... more The vegetable industry in Ghana merits much attention as it provides quick returns to investment, generates relatively higher annual revenue and an assured way of improving the livelihoods of farmers especially women. A descriptive survey design was used for the study and stratified proportionate random sampling method was used to select 221 women farmers in three districts. Results of the study revealed that respondents generally had reasonable amounts of livelihood assets as a ‘whole’ even though farmers ‘disagreed’ financial assets was available to them. Furthermore, the analysis of variance revealed that there were significant differences between all the five assets except between natural and physical assets. The results of stepwise multiple regression analysis revealed that (1) the number of times vegetables are grown in a year and (2) area of land under cultivation were the best predictors of yield of women vegetable farmers. Based on the findings of the study, government as p...
The overall purpose of the study was to investigate the career challenges which prevent female ma... more The overall purpose of the study was to investigate the career challenges which prevent female managers in the hospitality industry from reaching the top management positions. The specific objectives were to identify challenges of female managers in selected hotels in the Upper East Region, find out the positive and negative impact of females working in selected hotels in the Upper East Region and identify significant differences in the perceptions of male and female managers in the industry. A sample of 200 randomly selected respondents took part in the study. A structured interview was used to collect the data. Descriptive statistics was used in addressing the objectives. The findings suggested that hospitality education programmes could make a contribution by revealing the existence of barriers and gender issues in the industry. This could be accomplished by developing courses based on necessary skills, and providing
The research aimed at extracting cooking oil from sesame seeds which can serve as a substitute to... more The research aimed at extracting cooking oil from sesame seeds which can serve as a substitute to other vegetable oils in the market. Sesame seeds were cleaned, roasted then milled into paste. After which the paste was then mixed with boiling water and stirred thoroughly until oil was skimmed. The oil was heated for water content to evaporate then allowed to cool down, after which it was then bottled and labeled. The oil was evaluated through sensory analysis with 30 randomly selected students and lecturers of the Hotel Catering and Institutional Management department of Bolgatanga Polytechnic in the Upper East Region of Ghana. The oil extracted was used to prepare titbits which were used in determining the taste of the sesame oil by the respondents. From the analysis, it was deduced that all the characteristics of the sesame oil was liked by majority respondents and therefore will gain much patronage when introduced into the Ghanaian market. The use of sesame seeds in the extraction of cooking oil will help improve the health condition of people more especially Ghanaians due to its health inducing properties (lignan present) and also its being a pure natural product.
This study assessed consumers' knowledge on the nutritional value of bread and its effect and the... more This study assessed consumers' knowledge on the nutritional value of bread and its effect and the challenges that bread makers encounter in their operations. One hundred and twenty five (125) respondents in the Tamale Metropolis were selected for the study. Twenty (20) of the respondents were bakers and the remaining were consumers of bread. The findings revealed that majority (78%) of the respondents agreed that bread was a good source of bran fiber and can help maintain a healthy weight. It was concluded that Special attention should be given to the quality of break at formal events since it impact the perception of entire events. Bread offers a positive effect on the human health due to the presence of many important nutritional components such as dietary fibers, minerals and vitamins and should be part of human meals taken periodically. There is also the need for bakers to identify the importance of ensuring that efforts are made to get their services right and prompt and also to meet or exceed consumer expectations in the delivery of their products.
Research Journal of Finance and Accounting, 2014
The Bank of Ghana in 2008 firmed up its policy to raise the minimum capital of banks in the count... more The Bank of Ghana in 2008 firmed up its policy to raise the minimum capital of banks in the country. This study examined the relevance of recapitalization in the banking industry. Specifically, the study investigates the basis for banks capital regulation in Ghana, assessed the impact of recapitalization on the performance of banks and identified challenges posed by the exercise to banks in Ghana. Secondary data were extracted from the banks and analyzed using ratio to measure the banks performance. The first phase, 2009 recapitalization is adopted as the base year, testing the performance of banks three years before the 2009 recapitalization exercise and a year after the 2009 recapitalization exercise to see the significance of the recapitalization. The study found that it is not all the time that recapitalization transforms into good performance of the bank and it is not only capital that makes for good performance of banks. The study posits that bank recapitalization exercise has significant relationship on the pre and post recapitalization profitability indices of the selected banks. The study recommends that there should be a critical look at the mode by which banks raise funds and that banks should be train on post recapitalization issues.
Developing Country Studies, 2014
This study was conducted to find out the services quality of Wa municipal mutual health insurance... more This study was conducted to find out the services quality of Wa municipal mutual health insurance scheme operations in its competitive environment. The study measured customers' perception of service quality using SERQUAL instrument.The five dimensions of service quality, being tangibles, reliability, responsiveness, assurance and empathy, were used. Based on random sample of 398 clients and a survey instruments that measure the five dimensions of quality attributes, the result of the study revealed that the level of service quality in the WMHIS is moderate. Meaning the level of service they receive is lower than what they expect indicating there is no satisfaction. The findings show comparatively high customer expectations and the management involved is presently not meeting the expectations as significant quality gaps were found in the areas of all the five dimensions. In conclusion, the study suggests that efforts should be made to improve service quality in the WMHIS.
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Papers by Fatawu Alhassan