{"@attributes":{"version":"2.0"},"channel":{"title":"Synapse","description":"Writing on search and answer-engine visibility, growth, and the engineering behind both.","link":"https:\/\/synapsereality.io\/","language":"en","item":[{"title":"Running a company with AI agents: one working day on video","link":"https:\/\/synapsereality.io\/running-a-company-with-ai-agents\/","guid":"https:\/\/synapsereality.io\/running-a-company-with-ai-agents\/","description":"We run our businesses with twelve AI agent sessions and one person. Each session owns one job. This is Thursday 12 November 2026 on video, with the question that waited over four hours and the stop at a usage limit left in.","pubDate":"Fri, 13 Nov 2026 00:00:00 GMT"},{"title":"AI automation, integration or an agent: which a job needs","link":"https:\/\/synapsereality.io\/ai-automation-vs-ai-agents\/","guid":"https:\/\/synapsereality.io\/ai-automation-vs-ai-agents\/","description":"An AI automation runs steps written down in advance. An AI integration puts a model inside a product your customers use. An AI agent picks its own next step. A test for each, and which one to build first.","pubDate":"Tue, 10 Nov 2026 00:00:00 GMT"},{"title":"Ask four AI engines about a company that rebranded: 360 answers, and what they got wrong","link":"https:\/\/synapsereality.io\/ai-engines-rebranded-company\/","guid":"https:\/\/synapsereality.io\/ai-engines-rebranded-company\/","description":"We asked four AI engines about our own company the day after a relaunch. They found our site. Then they mixed us up with four other Synapses and described what our old site used to sell.","pubDate":"Mon, 09 Nov 2026 00:00:00 GMT"},{"title":"Which redirect status code to use when you move a site","link":"https:\/\/synapsereality.io\/redirect-status-codes-for-site-moves\/","guid":"https:\/\/synapsereality.io\/redirect-status-codes-for-site-moves\/","description":"301 and 308 are permanent in the HTTP spec and in Google's redirect doc. 302, 303 and 307 are temporary in both. What each one means, quoted from the source.","pubDate":"Sun, 08 Nov 2026 00:00:00 GMT"},{"title":"Google Search retired features: a dated list from Google's own posts","link":"https:\/\/synapsereality.io\/google-search-retired-features\/","guid":"https:\/\/synapsereality.io\/google-search-retired-features\/","description":"52 rich result types, search operators and Search Console reports that Google retired, removed or cut back since 2019. Each row is dated and links Google's post.","pubDate":"Sun, 08 Nov 2026 00:00:00 GMT"},{"title":"Where AI Overviews are available: countries, territories and languages","link":"https:\/\/synapsereality.io\/ai-overviews-availability\/","guid":"https:\/\/synapsereality.io\/ai-overviews-availability\/","description":"Google lists 249 countries and territories and 98 languages for AI Overviews. China, Cuba, Iran and North Korea are not on the list. Checked 8 November 2026.","pubDate":"Sun, 08 Nov 2026 00:00:00 GMT"},{"title":"What AI search visibility is, and how to check yours","link":"https:\/\/synapsereality.io\/what-is-ai-search-visibility\/","guid":"https:\/\/synapsereality.io\/what-is-ai-search-visibility\/","description":"AI search visibility is whether answer engines can fetch your pages, read them without running JavaScript, and cite them. You can check the first two yourself, for free.","pubDate":"Tue, 03 Nov 2026 00:00:00 GMT"},{"title":"How to let an AI agent send a fax without losing control","link":"https:\/\/synapsereality.io\/how-to-let-an-ai-agent-send-a-fax\/","guid":"https:\/\/synapsereality.io\/how-to-let-an-ai-agent-send-a-fax\/","description":"Some paperwork still ends in a fax, and agents now reach that step. Six controls that keep an agent's fax inside the limits a person set.","pubDate":"Fri, 30 Oct 2026 00:00:00 GMT"},{"title":"How to check whether ChatGPT cites your site","link":"https:\/\/synapsereality.io\/how-to-check-chatgpt-citations\/","guid":"https:\/\/synapsereality.io\/how-to-check-chatgpt-citations\/","description":"Write down the questions your buyers ask. Ask each engine several times with web search on, and log every source. The method we ran on our own site.","pubDate":"Tue, 20 Oct 2026 00:00:00 GMT"},{"title":"Moving an 8-year-old WordPress site without losing a single URL","link":"https:\/\/synapsereality.io\/wordpress-site-migration-without-losing-a-url\/","guid":"https:\/\/synapsereality.io\/wordpress-site-migration-without-losing-a-url\/","description":"We moved synapsereality.io off WordPress. All 2,026 old addresses in the redirect map resolved in one hop on launch night. Here is the map.","pubDate":"Thu, 24 Sep 2026 00:00:00 GMT"},{"title":"AEO vs SEO: what we measured on our own site in launch week","link":"https:\/\/synapsereality.io\/aeo-vs-seo\/","guid":"https:\/\/synapsereality.io\/aeo-vs-seo\/","description":"SEO decides whether a page ranks. AEO decides whether an AI answer cites you, and what it says about you. Our own numbers from launch week show the gap.","pubDate":"Thu, 24 Sep 2026 00:00:00 GMT"},{"title":"B2B email marketing: turning leads into sales","link":"https:\/\/synapsereality.io\/b2b-email-marketing-turning-leads-into-sales\/","guid":"https:\/\/synapsereality.io\/b2b-email-marketing-turning-leads-into-sales\/","description":"The gap between a lead and a sale in B2B is a committee, a budget cycle and a risk assessment. Email is good at exactly one of those, and pretending otherwise is why sequences fail.","pubDate":"Tue, 18 Apr 2023 00:00:00 GMT"},{"title":"Google Analytics alternatives worth a look","link":"https:\/\/synapsereality.io\/tired-of-ga4-meet-the-best-alternatives-to-google-analytics\/","guid":"https:\/\/synapsereality.io\/tired-of-ga4-meet-the-best-alternatives-to-google-analytics\/","description":"What the main alternatives do differently, and what you lose by moving. Then the one reason to switch that has nothing to do with disliking the interface.","pubDate":"Tue, 28 Feb 2023 00:00:00 GMT"},{"title":"Nine content marketing moves that lift traffic and conversions","link":"https:\/\/synapsereality.io\/boost-traffic-and-conversions-with-these-9-content-marketing-growth-hacks\/","guid":"https:\/\/synapsereality.io\/boost-traffic-and-conversions-with-these-9-content-marketing-growth-hacks\/","description":"Nine checks for a site that already has content. Review existing pages, search performance and the next step offered to readers before deciding what to change.","pubDate":"Wed, 14 Dec 2022 00:00:00 GMT"},{"title":"Writing content that ranks: nine rules that still hold","link":"https:\/\/synapsereality.io\/the-9-most-important-seo-friendly-tips-for-writing-content-that-ranks-well\/","guid":"https:\/\/synapsereality.io\/the-9-most-important-seo-friendly-tips-for-writing-content-that-ranks-well\/","description":"Nine rules for writing pages that earn a position. The one that matters most comes first. 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And an honest note on which ones produce leads that never buy.","pubDate":"Fri, 16 Sep 2022 00:00:00 GMT"},{"title":"Eleven SEO fixes you can ship in a day","link":"https:\/\/synapsereality.io\/11-simple-seo-tweaks-that-any-beginner-can-implement-in-a-single-day\/","guid":"https:\/\/synapsereality.io\/11-simple-seo-tweaks-that-any-beginner-can-implement-in-a-single-day\/","description":"Eleven changes that take an afternoon each, in the order we would do them. None of them rescue a site nobody wants to read. All of them clear obstacles that stop good pages being found.","pubDate":"Mon, 12 Sep 2022 00:00:00 GMT"},{"title":"Ten free ways to bring traffic to a website","link":"https:\/\/synapsereality.io\/the-10-best-easy-and-free-ways-to-bring-website-traffic\/","guid":"https:\/\/synapsereality.io\/the-10-best-easy-and-free-ways-to-bring-website-traffic\/","description":"Ten routes that cost time and not money, sorted by how long each takes to pay back. The first three are where a new site should spend its first month.","pubDate":"Mon, 05 Sep 2022 00:00:00 GMT"},{"title":"Growth hacking and traditional marketing: the real difference","link":"https:\/\/synapsereality.io\/the-difference-between-growth-hacking-and-traditional-marketing\/","guid":"https:\/\/synapsereality.io\/the-difference-between-growth-hacking-and-traditional-marketing\/","description":"The difference is not speed or budget. It is whether the distribution lives inside the product or outside it, and that decides which one you can actually use.","pubDate":"Tue, 02 Aug 2022 00:00:00 GMT"},{"title":"Growth hacking, and what it means once the hype is gone","link":"https:\/\/synapsereality.io\/growth-hacking-how-this-method-can-boost-your-business\/","guid":"https:\/\/synapsereality.io\/growth-hacking-how-this-method-can-boost-your-business\/","description":"Growth hacking was a real idea before it became a job title. 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Five ways that happens, and why four of them need patience the fifth does not.","pubDate":"Tue, 26 Apr 2022 00:00:00 GMT"},{"title":"Content marketing trends that actually changed the work","link":"https:\/\/synapsereality.io\/10-content-marketing-trends-to-watch-out-for-in-2022-and-beyond\/","guid":"https:\/\/synapsereality.io\/10-content-marketing-trends-to-watch-out-for-in-2022-and-beyond\/","description":"Six changes that altered how content marketing is done, and four that were predicted loudly and changed nothing. The difference between the two lists is worth more than either.","pubDate":"Fri, 04 Mar 2022 00:00:00 GMT"},{"title":"How to recover SEO traffic you have lost","link":"https:\/\/synapsereality.io\/how-to-recover-your-lost-seo-traffic\/","guid":"https:\/\/synapsereality.io\/how-to-recover-your-lost-seo-traffic\/","description":"Find which pages lost traffic and when. Compare indexing changes, search updates and demand before choosing a fix.","pubDate":"Tue, 05 Oct 2021 00:00:00 GMT"},{"title":"SEO techniques for beginners, ordered by payoff","link":"https:\/\/synapsereality.io\/top-seo-techniques-for-beginners\/","guid":"https:\/\/synapsereality.io\/top-seo-techniques-for-beginners\/","description":"Six techniques worth learning first, in the order that pays. 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The decisions that determine whether it pays were never made. Two of them come before anything is written.","pubDate":"Fri, 20 Aug 2021 00:00:00 GMT"},{"title":"On-page and off-page SEO, and which one is your bottleneck","link":"https:\/\/synapsereality.io\/onpage-vs-off-page-seo-a-comparative-guide\/","guid":"https:\/\/synapsereality.io\/onpage-vs-off-page-seo-a-comparative-guide\/","description":"On-page SEO is everything you control on your own domain. Off-page is everything other sites say about you. Working on the wrong one is the most expensive mistake in a search programme.","pubDate":"Fri, 20 Aug 2021 00:00:00 GMT"},{"title":"How to optimise a Google Business Profile for local ranking","link":"https:\/\/synapsereality.io\/how-to-optimize-your-listing-and-local-ranking\/","guid":"https:\/\/synapsereality.io\/how-to-optimize-your-listing-and-local-ranking\/","description":"Keep your Google Business Profile accurate and useful. Start with the category and business details, then check the information customers need before visiting.","pubDate":"Fri, 20 Aug 2021 00:00:00 GMT"},{"title":"Ten email marketing tips that survive contact with a real list","link":"https:\/\/synapsereality.io\/10-effective-email-marketing-tips\/","guid":"https:\/\/synapsereality.io\/10-effective-email-marketing-tips\/","description":"Ten things that hold on a real list, starting with the one that decides everything else: whether the message arrives in the inbox at all.","pubDate":"Fri, 20 Aug 2021 00:00:00 GMT"},{"title":"Five digital marketing tips","link":"https:\/\/synapsereality.io\/5-digital-marketing-tips\/","guid":"https:\/\/synapsereality.io\/5-digital-marketing-tips\/","description":"Five things that hold across channels, budgets and years, each written as something you can act on this week.","pubDate":"Mon, 16 Aug 2021 00:00:00 GMT"}]}}