Blogs
Make Memories With Your ICP
In a noisy digital world, shared experiences are what actually move B2B relationships forward. Here's how to design memorable, ICP-driven events that earn trust — backed by 2026 data....
What’s New
State of IT 2026: The Human Element in the Age of AI
Tech in 2026 is being built around people, not just tools. The 2026 State of IT report uncovers how IT leaders are balancing budget discipline with the need to modernize, secure, and empower their teams. Discover the trends shaping the year ahead.
Increase awareness, drive engagement, generate demand. Welcome to our data powerhouse.
We leverage unmatched, first-party intent data gathered from our contextually relevant media network, and proven integrated marketing capabilities to help tech brands target decision-makers in the buying committee from the boardroom to the server room, when they’re in-market for your solution.
Through a wide variety of engagement channels and touchpoints, we deliver business-level intent by analyzing billions of data points using our proprietary AI-driven data engine.
Always on, optimized marketing and omnichannel campaigns that focus on the intent of the buying committee.
We help B2B marketers strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey.
Our extensive digital marketing expertise, combined with our comprehensive global business-level and contact-level intent data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey.
Welcome to intelligence-driven, omnichannel marketing.
The powerful benefits of connecting technology buyers and sellers with
Spiceworks Ziff Davis.
Our Network. Insights for Businesses and Intelligence for Brands.
Our brand network includes vertical-specific B2B properties that key decision-makers within the buying collective rely on to stay up to date, hang out, and engage.
Millions of business professionals trust us to offer high-quality content on relevant and evolving technologies that help them stay ahead of the curve. Our real-time updates on industry trends, software tools, community forums, reviews, expert commentary, and in-depth research offer trusted insights to IT decision-makers throughout the buyer’s journey.
Reach your audience across our brand network.
Resources
Educational tools, guides, and thought leadership content to help you optimize your marketing strategy, develop long term customer relationships, and apply value-centric approaches for driving revenue.
Blogs
Stop Scanning, Start Talking: How to Train Your Booth Staff for Discovery
Badge scans don't build pipeline—discovery conversations do. Learn how to train booth staff to uncover buyer needs, qualify prospects, and create more sales-ready opportunities from every event....
Blogs
Bigger Isn’t Always Better: How Event Size Really Impacts Demand Generation
Bigger events don't always deliver better results. Discover how focused, community-driven events can outperform large conferences by generating higher-quality conversations, stronger pipeline,...