Extreme work in extraordinary times: the impact of COVID-stress on the resilience and burnout of frontline paramedic workers – the importance of perceived organisational support
The International Journal of Human Resource Management
The sharing economy is established as a new economy in the digital era. Many reviews on the shari... more The sharing economy is established as a new economy in the digital era. Many reviews on the sharing economy avail, but none, to date, has shed enough light to illuminate understanding pertaining to the similar and dissimilar characteristics of consumers and producers in the sharing economy. To address this gap, this paper aims to provide a one-stop, state-of-the-art overview of existing research on the sharing economy through the lens of consumers and producers. To do so, this paper conducts a systematic review of 148 articles on the sharing economy identified through the snowballing technique and organized using the antecedents, decisions, and outcomes (ADO) and theories, contexts, and methods (TCM) frameworks. In doing so, this paper unpacks the trust, personal, economic, social, entrepreneurial, environmental, legal, and technological factors that impact on behavioural performance, loyalty, and impact factors among consumers and producers in the sharing economy. Finally, this pap...
Increasing loyalty in the arts by bundling consumer benefits
Arts and the Market, 2016
Purpose Operatic events are an important sector of the performing arts industry and are currently... more Purpose Operatic events are an important sector of the performing arts industry and are currently facing the challenges of decreasing demand and price-based competition from other sectors of the performing arts industry. It is posited that adding value and ensuring satisfaction may enhance consumer loyalty, and therefore, the likelihood of sales and continued subscriptions may be increased. The purpose of this paper is to examine bundling as a marketing management technique for opera companies and hypothesises that offering attractive “package deals” that bundle various benefits with the seat ticket may increase participation and loyalty. Design/methodology/approach A discrete choice experiment with opera patrons is used to evaluate the application of bundling to improve increased demand and loyalty. Findings It is concluded that offering bundles creates a greater likelihood of customer satisfaction and favourable behavioural intentions, which may lead to increased loyalty. Particip...
Heading into the third millennium much has been written about the effects of branding and in part... more Heading into the third millennium much has been written about the effects of branding and in particular, brand extensions, on equity. However, little research has examined the impact of the sale of a brand extension. Further, little is known about the impact of brand extensions in organisations that have ongoing members rather than customers. Subsequently, this paper examines the effects of a company selling off a successful brand extension on the members' perceived brand equity. The members' perceptions of the parent company and the newly sold brand extension were examined through a series of 21 focus groups throughout Victoria. The brand extension studied did have clear, beneficial links with the core brand. However, the sale of the successful extension introduced confusion into the minds of the members, causing damage to not only the core, parent brand but also to the previously successful extension. Upon analysis, it appears that the key linkages between the core brand and its extension were not explicitly addressed. That is, while the links were there, they were not leveraged. At a practical level, the firms' marketing activities should explicitly leverage the key characteristics of the brand to maximise the success of an extension. Brand Equity and Brand Extensions Brand equity, the added value that a brand name gives a product, was seen by a 1991 Marketing Institute survey as the number one issue facing marketing management (Aaker 1991). Almost all conceptualisations of brand equity focus on the value added to a product by consumers' associations and perceptions of a particular brand name (Aaker 1996; Baldinger 1990; Baldinger and Rubinson 1996; Dyson, Farr and Hollis 1996; Keller 1993; Park and Srinivasanan 1994). A successful brand extension can be a major boost for the brand equity of a product, if the extension is perceived positively by consumers (Aaker 1991; Keller 1991; Keller and Aaker 1992). It will increase not only the meaning of the brand to the consumers but may increase loyalty and also brand favourability on behalf of the consumers. Brand extensions are often seen as a way for a company to increase growth in stagnant markets, introduce new products, or increase sales for a category or a brand while obtaining cost efficiencies, especially in advertising and distribution (Keller and Aaker 1992, Springen and Miller 1990; Tauber 1988). The benefits of brand extension are due to the ability of companies to trade on the value of existing brand names. The brand can be leveraged via distribution, existing brand name awareness and recognition amongst consumers, and an ability to gain entry to the consumers' consideration sets. Much research has been dedicated to what goes in to making a successful brand extension and
British Academy of Management. Conference ( …, 2002
This paper reports on a replication of Alba and Chattopadhyay's (1986) study of the effects ... more This paper reports on a replication of Alba and Chattopadhyay's (1986) study of the effects of substantially heightened brand salience upon the recall of competing brand names. Heightened salience was consistently shown to have an inhibiting effect on recall across a variety of ...
The AFL is one of the largest sporting organisations in Australia and has in excess of 650,000 me... more The AFL is one of the largest sporting organisations in Australia and has in excess of 650,000 members. There has been speculation on the types of members that a sporting organisation may have, from casual members to fanatical members. This research identifies and then proposes these fanatical members are different to non-fanatical members. The research investigates this proposition using Magnetoencephalography (MEG) to test the brain activity of fanatical members and non-fanatical members, to see if the different fans process information differently. It is proposed that an understanding of information processing will allow for better design of segmentation and marketing communications to members.
Anzmac 2003 a Celebrations of Ehrenberg and Bass Marketing Discoveries Knowledge and Contribution Conference Proceedings, 2003
This paper reports on a survey of lapsed members of an Australian professional National Rugby Lea... more This paper reports on a survey of lapsed members of an Australian professional National Rugby League (NRL) Club. Analysis of the 195 useable responses returned suggest that these lapsed members had originally joined as much for intangible aspects, such as seeking a greater level of involvement with the club, as for the functional aspects such as savings on game entry. Overall, these lapsed members were satisfied with the service they received whilst a member, and claimed it had been performed in line with expectations. The main drivers of satisfaction were also a mix of tangible and intangible factors such as feeling valued by the club and receiving discounts on entry costs. The members gave a number of reasons for not rejoining in 2002, but primarily cited an inability to attend games. Despite joining for intangible reasons, it seems that if these members could not get to games, they perceived that membership was not worth maintaining. That said, a large number of members indicated that as their circumstances change they will rejoin the club, supporting the theory that non-renewal is not driven by service failure, but rather the perception that attendance is still the core product (entertainment). The overall level of satisfaction had a weak but positive relationship with the likelihood of members rejoining in the future.
Extreme work in extraordinary times: the impact of COVID-stress on the resilience and burnout of frontline paramedic workers – the importance of perceived organisational support
The International Journal of Human Resource Management
The sharing economy is established as a new economy in the digital era. Many reviews on the shari... more The sharing economy is established as a new economy in the digital era. Many reviews on the sharing economy avail, but none, to date, has shed enough light to illuminate understanding pertaining to the similar and dissimilar characteristics of consumers and producers in the sharing economy. To address this gap, this paper aims to provide a one-stop, state-of-the-art overview of existing research on the sharing economy through the lens of consumers and producers. To do so, this paper conducts a systematic review of 148 articles on the sharing economy identified through the snowballing technique and organized using the antecedents, decisions, and outcomes (ADO) and theories, contexts, and methods (TCM) frameworks. In doing so, this paper unpacks the trust, personal, economic, social, entrepreneurial, environmental, legal, and technological factors that impact on behavioural performance, loyalty, and impact factors among consumers and producers in the sharing economy. Finally, this pap...
Increasing loyalty in the arts by bundling consumer benefits
Arts and the Market, 2016
Purpose Operatic events are an important sector of the performing arts industry and are currently... more Purpose Operatic events are an important sector of the performing arts industry and are currently facing the challenges of decreasing demand and price-based competition from other sectors of the performing arts industry. It is posited that adding value and ensuring satisfaction may enhance consumer loyalty, and therefore, the likelihood of sales and continued subscriptions may be increased. The purpose of this paper is to examine bundling as a marketing management technique for opera companies and hypothesises that offering attractive “package deals” that bundle various benefits with the seat ticket may increase participation and loyalty. Design/methodology/approach A discrete choice experiment with opera patrons is used to evaluate the application of bundling to improve increased demand and loyalty. Findings It is concluded that offering bundles creates a greater likelihood of customer satisfaction and favourable behavioural intentions, which may lead to increased loyalty. Particip...
Heading into the third millennium much has been written about the effects of branding and in part... more Heading into the third millennium much has been written about the effects of branding and in particular, brand extensions, on equity. However, little research has examined the impact of the sale of a brand extension. Further, little is known about the impact of brand extensions in organisations that have ongoing members rather than customers. Subsequently, this paper examines the effects of a company selling off a successful brand extension on the members' perceived brand equity. The members' perceptions of the parent company and the newly sold brand extension were examined through a series of 21 focus groups throughout Victoria. The brand extension studied did have clear, beneficial links with the core brand. However, the sale of the successful extension introduced confusion into the minds of the members, causing damage to not only the core, parent brand but also to the previously successful extension. Upon analysis, it appears that the key linkages between the core brand and its extension were not explicitly addressed. That is, while the links were there, they were not leveraged. At a practical level, the firms' marketing activities should explicitly leverage the key characteristics of the brand to maximise the success of an extension. Brand Equity and Brand Extensions Brand equity, the added value that a brand name gives a product, was seen by a 1991 Marketing Institute survey as the number one issue facing marketing management (Aaker 1991). Almost all conceptualisations of brand equity focus on the value added to a product by consumers' associations and perceptions of a particular brand name (Aaker 1996; Baldinger 1990; Baldinger and Rubinson 1996; Dyson, Farr and Hollis 1996; Keller 1993; Park and Srinivasanan 1994). A successful brand extension can be a major boost for the brand equity of a product, if the extension is perceived positively by consumers (Aaker 1991; Keller 1991; Keller and Aaker 1992). It will increase not only the meaning of the brand to the consumers but may increase loyalty and also brand favourability on behalf of the consumers. Brand extensions are often seen as a way for a company to increase growth in stagnant markets, introduce new products, or increase sales for a category or a brand while obtaining cost efficiencies, especially in advertising and distribution (Keller and Aaker 1992, Springen and Miller 1990; Tauber 1988). The benefits of brand extension are due to the ability of companies to trade on the value of existing brand names. The brand can be leveraged via distribution, existing brand name awareness and recognition amongst consumers, and an ability to gain entry to the consumers' consideration sets. Much research has been dedicated to what goes in to making a successful brand extension and
British Academy of Management. Conference ( …, 2002
This paper reports on a replication of Alba and Chattopadhyay's (1986) study of the effects ... more This paper reports on a replication of Alba and Chattopadhyay's (1986) study of the effects of substantially heightened brand salience upon the recall of competing brand names. Heightened salience was consistently shown to have an inhibiting effect on recall across a variety of ...
The AFL is one of the largest sporting organisations in Australia and has in excess of 650,000 me... more The AFL is one of the largest sporting organisations in Australia and has in excess of 650,000 members. There has been speculation on the types of members that a sporting organisation may have, from casual members to fanatical members. This research identifies and then proposes these fanatical members are different to non-fanatical members. The research investigates this proposition using Magnetoencephalography (MEG) to test the brain activity of fanatical members and non-fanatical members, to see if the different fans process information differently. It is proposed that an understanding of information processing will allow for better design of segmentation and marketing communications to members.
Anzmac 2003 a Celebrations of Ehrenberg and Bass Marketing Discoveries Knowledge and Contribution Conference Proceedings, 2003
This paper reports on a survey of lapsed members of an Australian professional National Rugby Lea... more This paper reports on a survey of lapsed members of an Australian professional National Rugby League (NRL) Club. Analysis of the 195 useable responses returned suggest that these lapsed members had originally joined as much for intangible aspects, such as seeking a greater level of involvement with the club, as for the functional aspects such as savings on game entry. Overall, these lapsed members were satisfied with the service they received whilst a member, and claimed it had been performed in line with expectations. The main drivers of satisfaction were also a mix of tangible and intangible factors such as feeling valued by the club and receiving discounts on entry costs. The members gave a number of reasons for not rejoining in 2002, but primarily cited an inability to attend games. Despite joining for intangible reasons, it seems that if these members could not get to games, they perceived that membership was not worth maintaining. That said, a large number of members indicated that as their circumstances change they will rejoin the club, supporting the theory that non-renewal is not driven by service failure, but rather the perception that attendance is still the core product (entertainment). The overall level of satisfaction had a weak but positive relationship with the likelihood of members rejoining in the future.
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Papers by Julian Vieceli