2016 International Conference on Inventive Computation Technologies (ICICT), 2016
In 21st Century, everyone is running on trade-mill of life. In this cut-throat competition, Demen... more In 21st Century, everyone is running on trade-mill of life. In this cut-throat competition, Dementia/Alzheimer can be disheveled consequence of such stressful life. Alzheimer is most common type of dementia. Generally it happens at an age of 65 or greater. In our country, taking care of patients who have been suffering from this disease is very difficult. Majority of them have been admitted to the mental hospital by their family member or they have to be imprison at home. With the help of this application, we have tried to fill the gap between patient and caregivers. The idea behind the implementation of it on “Android” is, nowadays android is widely accepted and open source operating system. Majority of handy gadgets are being supported by it like Tablet, Wrist watch, Cell Phone etc. This application has several basic functionality like “GPS Navigator”, “Fall Detection System”, “Mind Games”, “Doctor-Finder” and “Emergency”. With the support of medical professionals like scientist and researchers future improvement can be possible.
The brand-is-an-island trap refers to the implicit assumption that brand strategy involves the cr... more The brand-is-an-island trap refers to the implicit assumption that brand strategy involves the creation of a strong brand like Hewlett-Packard, IBM, 3M, Tide, Coca cola, Ivory of P & G and Lux brand of HUL in India. Creation of Strong brands by developing clear, insightful identities and brand building programs that make an impact is of prime importance, of course. In India, consumer markets are growing at frenetic pace and plethora of brands and product variants available at street corners to malls in metros and remote rural places. If we consider the scenario of India then the problem of brand architecture prevails due to market complexity and brand confusion in the FMCG sector. The gone are the days when selected brands were ruling the market and marketers seldom bother for creating own marketing space. Liberalization, Privatization and Globalization and GATT/WTO regime pose stern challenges for the marketers of FMCG products in India. Apart, retail transformation, economy growth...
To soar the new heights of excellence, the Indian Banking industry requires a combination of new ... more To soar the new heights of excellence, the Indian Banking industry requires a combination of new technologies, better processes of credit and risk appraisal, treasury management, product diversification, internal control and external regulations. With respect to the changing scenario and roller coaster ride of the banking industry, the Reserve Bank of India announced guidelines for implementation of Basel-II norms for all banks and made it compulsory for all scheduled commercial banks to implement the Basel-II norms. Implementation of Basel II is seen as a topsy-turvy situation for banks and has created challenges in the sector in many jurisdictions. There is a need for bank employees to have sufficient understanding of the Basel-II accord in order to guide the banking growth rate in the positive direction. Lack of understanding among employees regarding the new Basel-II accord affects banks negatively as these are the basis for any banking action. The objective of this paper is to ...
The study intends to unfold the changing consumer behavior of youth towards preferences as well a... more The study intends to unfold the changing consumer behavior of youth towards preferences as well as attitudes for mobile handsets. The study is based on primary data collected from the users of mobile phones in areas of North Gujarat. Youngsters (Aged between 15–30 years) i.e. college going students and their friends, family and relatives who are mobile phone users were contacted with the help of well-drafted pre-tested structured questionnaire. The study reveals interesting facts about consumer behavior of youth towards preferences and attitude towards mobile handsets.
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)
Indian FMCG sector is fourth largest in the world and valued almost 2-lakh-crore . Apart, demogra... more Indian FMCG sector is fourth largest in the world and valued almost 2-lakh-crore . Apart, demographic and socio-cultural characteristics of India make, FMCG sector more diverse and complex. FMCG sector in India is witnessing proliferation of multinational and domestic brands with surfeit variants. The paper emphasizes FMCG giants in India with their category, brand and SKUs operation with respect to reailers’ perception. The paper also encompasses various issues pertaining the brands of selected Home and Personal care available at retail out-let. The paper also highlights various factors affecting the retailers to keep particular brand in their shop and comparison of various FMCG companies on the basis of category presence with optimum brand and SKUs combination. Store space and demographic profile also divulge important insight so far as the brands in selected categories of FMCG is concerned. The paper elicits the facts about rationalization of brand portfolio with 360 degree scann...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
Page 1. *Lecturer, SV Institute of Management, Kadi Materialism among Adolescent: Understanding C... more Page 1. *Lecturer, SV Institute of Management, Kadi Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons Bhavin Ushakant Pandya* Mr. Mitesh M. Jayswal * Abstract ...
2016 International Conference on Inventive Computation Technologies (ICICT), 2016
In 21st Century, everyone is running on trade-mill of life. In this cut-throat competition, Demen... more In 21st Century, everyone is running on trade-mill of life. In this cut-throat competition, Dementia/Alzheimer can be disheveled consequence of such stressful life. Alzheimer is most common type of dementia. Generally it happens at an age of 65 or greater. In our country, taking care of patients who have been suffering from this disease is very difficult. Majority of them have been admitted to the mental hospital by their family member or they have to be imprison at home. With the help of this application, we have tried to fill the gap between patient and caregivers. The idea behind the implementation of it on “Android” is, nowadays android is widely accepted and open source operating system. Majority of handy gadgets are being supported by it like Tablet, Wrist watch, Cell Phone etc. This application has several basic functionality like “GPS Navigator”, “Fall Detection System”, “Mind Games”, “Doctor-Finder” and “Emergency”. With the support of medical professionals like scientist and researchers future improvement can be possible.
The brand-is-an-island trap refers to the implicit assumption that brand strategy involves the cr... more The brand-is-an-island trap refers to the implicit assumption that brand strategy involves the creation of a strong brand like Hewlett-Packard, IBM, 3M, Tide, Coca cola, Ivory of P & G and Lux brand of HUL in India. Creation of Strong brands by developing clear, insightful identities and brand building programs that make an impact is of prime importance, of course. In India, consumer markets are growing at frenetic pace and plethora of brands and product variants available at street corners to malls in metros and remote rural places. If we consider the scenario of India then the problem of brand architecture prevails due to market complexity and brand confusion in the FMCG sector. The gone are the days when selected brands were ruling the market and marketers seldom bother for creating own marketing space. Liberalization, Privatization and Globalization and GATT/WTO regime pose stern challenges for the marketers of FMCG products in India. Apart, retail transformation, economy growth...
To soar the new heights of excellence, the Indian Banking industry requires a combination of new ... more To soar the new heights of excellence, the Indian Banking industry requires a combination of new technologies, better processes of credit and risk appraisal, treasury management, product diversification, internal control and external regulations. With respect to the changing scenario and roller coaster ride of the banking industry, the Reserve Bank of India announced guidelines for implementation of Basel-II norms for all banks and made it compulsory for all scheduled commercial banks to implement the Basel-II norms. Implementation of Basel II is seen as a topsy-turvy situation for banks and has created challenges in the sector in many jurisdictions. There is a need for bank employees to have sufficient understanding of the Basel-II accord in order to guide the banking growth rate in the positive direction. Lack of understanding among employees regarding the new Basel-II accord affects banks negatively as these are the basis for any banking action. The objective of this paper is to ...
The study intends to unfold the changing consumer behavior of youth towards preferences as well a... more The study intends to unfold the changing consumer behavior of youth towards preferences as well as attitudes for mobile handsets. The study is based on primary data collected from the users of mobile phones in areas of North Gujarat. Youngsters (Aged between 15–30 years) i.e. college going students and their friends, family and relatives who are mobile phone users were contacted with the help of well-drafted pre-tested structured questionnaire. The study reveals interesting facts about consumer behavior of youth towards preferences and attitude towards mobile handsets.
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)
Indian FMCG sector is fourth largest in the world and valued almost 2-lakh-crore . Apart, demogra... more Indian FMCG sector is fourth largest in the world and valued almost 2-lakh-crore . Apart, demographic and socio-cultural characteristics of India make, FMCG sector more diverse and complex. FMCG sector in India is witnessing proliferation of multinational and domestic brands with surfeit variants. The paper emphasizes FMCG giants in India with their category, brand and SKUs operation with respect to reailers’ perception. The paper also encompasses various issues pertaining the brands of selected Home and Personal care available at retail out-let. The paper also highlights various factors affecting the retailers to keep particular brand in their shop and comparison of various FMCG companies on the basis of category presence with optimum brand and SKUs combination. Store space and demographic profile also divulge important insight so far as the brands in selected categories of FMCG is concerned. The paper elicits the facts about rationalization of brand portfolio with 360 degree scann...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 po... more ... From the literature Purna Prabhakar Nandamuri and Gowthami(2011), a study conducted in 500 postgraduate management students from various management institutes spread across the Warangal district of Andhra Pradesh in India which reveals that four major areas that ...
Page 1. *Lecturer, SV Institute of Management, Kadi Materialism among Adolescent: Understanding C... more Page 1. *Lecturer, SV Institute of Management, Kadi Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons Bhavin Ushakant Pandya* Mr. Mitesh M. Jayswal * Abstract ...
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