Nigel Morgan
I’ve fascinated by travelling to and writing about places. I am Professor of Tourism & Event Marketing at the University of Surrey's School of Hospitality and Tourism Management where I teach, research and write about the connections between tourism, identity, citizenship and place.
I've published 19 books and 50 research papers in these areas, the latest being Destination Brands: Managing Place Reputation (Elsevier, 2011).
A strong proponent of advocacy scholarship, which makes a difference to places and people, I am one of originators of the unfolding hopeful tourism perspective and co-chair of the biennial Critical Tourism Studies Conference Series.
I have a background in leisure policy and public sector tourism and public relations management and have held a number of senior academic posts at the universities of Surrey and Cardiff Met since 1994.
I am also Adjunct Professor at Tromso University in Norway and a member of The Best Place – European Place Marketing Institute, a place marketing think-tank, working actively for the sustainable development of cities, regions and countries.
I've published 19 books and 50 research papers in these areas, the latest being Destination Brands: Managing Place Reputation (Elsevier, 2011).
A strong proponent of advocacy scholarship, which makes a difference to places and people, I am one of originators of the unfolding hopeful tourism perspective and co-chair of the biennial Critical Tourism Studies Conference Series.
I have a background in leisure policy and public sector tourism and public relations management and have held a number of senior academic posts at the universities of Surrey and Cardiff Met since 1994.
I am also Adjunct Professor at Tromso University in Norway and a member of The Best Place – European Place Marketing Institute, a place marketing think-tank, working actively for the sustainable development of cities, regions and countries.
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Books by Nigel Morgan
'I hope this book will lead the way in encouraging students and educators to reflect on the importance of humanism, respect and responsibility in the classroom, but also to transform the world of tourism in practice.'"
This second edition intends to move the debate forward by exploring how critical tourism inquiry can make a difference in the world, linking tourism education driven by the values of empowerment, partnership and ethics to policy and practice. This volume is designed to enable its reader to think through vital concepts and theories relating to tourism and hospitality management, stimulate critical thinking and use multidisciplinary perspectives.
The book is organized around three key ways of producing social change in and through tourism: critical thinking, critical education and critical action. Part one focuses on the importance of critical thinking in tourism research and deals with two key topics of our academic endeavours (i) tourism epistemology and theoretical and conceptual developments; (ii) research entanglements, knowledge production and reflexivity. Part two considers ‘the university as a site for activism’ by mapping out the moral, academic and practical role of educators in developing ethical and responsible graduates and explores the student experience. The final part attempts to provide new understandings of the ways in which social justice and social transformation can be achieved in and through tourism.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Papers by Nigel Morgan
'I hope this book will lead the way in encouraging students and educators to reflect on the importance of humanism, respect and responsibility in the classroom, but also to transform the world of tourism in practice.'"
This second edition intends to move the debate forward by exploring how critical tourism inquiry can make a difference in the world, linking tourism education driven by the values of empowerment, partnership and ethics to policy and practice. This volume is designed to enable its reader to think through vital concepts and theories relating to tourism and hospitality management, stimulate critical thinking and use multidisciplinary perspectives.
The book is organized around three key ways of producing social change in and through tourism: critical thinking, critical education and critical action. Part one focuses on the importance of critical thinking in tourism research and deals with two key topics of our academic endeavours (i) tourism epistemology and theoretical and conceptual developments; (ii) research entanglements, knowledge production and reflexivity. Part two considers ‘the university as a site for activism’ by mapping out the moral, academic and practical role of educators in developing ethical and responsible graduates and explores the student experience. The final part attempts to provide new understandings of the ways in which social justice and social transformation can be achieved in and through tourism.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.