Papers by Brigitte Stangl
Information and Communication Technologies in Tourism 2016, 2016
Website evaluation has been examined by researchers for many years resulting in various suggestio... more Website evaluation has been examined by researchers for many years resulting in various suggestions concerning which key success factors to consider and how to proceed. However, due to advances in technology there is a need to continuously reconsider dimensions and criteria. This study evaluates the performance of 40 DMO websites from Austria and Switzerland applying an updated catalogue of criteria called eFitness Check-Update. Results show that DMOs have room for improvements regarding Interactivity and Legal Aspects. Furthermore, Common State-, Competitive Advantage-, and Future Potential Dimensions are revealed, and Austrian and Swiss results are compared.
Information and Communication Technologies in Tourism 2013, 2013
The use of general descriptive names, registered names, trademarks, service marks, etc. in this p... more The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.
International Journal of Hospitality Management, 2016
New intermediaries are entering the market, challenging the hospitality industry to find an appro... more New intermediaries are entering the market, challenging the hospitality industry to find an appropriate distribution channel portfolio. This research investigates how many channels hotels in Austria, Germany and Switzerland choose and what role the various channels play. Findings based on 1'014 questionnaires reveal an average mix of 8.06 offline and online channel categories. Traditional channels, such as walk-ins and telephone, still play a major role; however, about one fifth of the bookings are completely generated online. On average, 3.61 online travel agencies (OTAs) are used. With regards to OTA penetration, an oligopolistic market structure is prevalent. Swiss and German hotels' OTA dependency is higher than Austrian's. A series of a posteriori cluster analysis results in four distribution portfolio groups hoteliers choose: multi-channel-, electronic-, real time-, and traditional distributors. Distribution portfolio profiles facilitate learning from strategies used by hotels with certain characteristics such as target group and star-rating.
With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users ’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance rating...
Information and Communication Technologies in Tourism 2017
The original version of the book was inadvertently published without the following corrections: I... more The original version of the book was inadvertently published without the following corrections: In Chapter "The Future of Wearable Devices On-Site: A Scenario Technique Approach", author name order should be changed from "Rincon, Fernanda Ortiz" to "Ortiz Rincon, Fernanda". In Chapter '"Thank You for Your Stay," and Then What? Macau Hotels' Responses to Consumer Online Reviews', author name order should be changed from "Chen Ning (Chris)" to "Ning (Chris) Chen". In Chapter "Do Local Residents and Visitors Express the Same Sentiments on Destinations Through Social Media?", Fig. 1 needs to be changed.
With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance ratings...
Information and Communication Technologies in Tourism 2020
There is a rising amount of research contributing to the knowledgebase of Augmented Reality (AR) ... more There is a rising amount of research contributing to the knowledgebase of Augmented Reality (AR) application usage. However, up until now there is no sound understanding about how the emotional perception of AR application users impact on different types of experience. This paper aspires to contribute to this gap by analysing the link between usability, emotional perception (i.e. entertainment, playfulness and enjoyment), two types of experience viz. action-and emotional experience and users' intention to use the app in a travel context. 796 questionnaires show that emotional experience is driven by entertainment while action experience is mainly triggered by playfulness. However, only emotional experience impacts on users' intention to use the AR app. Action experience has no significant effect. Findings will be discussed in the light of previous literature and managerial implications will be provided.
Information Technology & Tourism
Tourism Management
Abstract Studies about augmented reality (AR) largely discuss the design of applications and adop... more Abstract Studies about augmented reality (AR) largely discuss the design of applications and adoption behaviours of the AR system. Attempts to understand user experiences with AR are scarce, especially in the field of tourism. This paper contributes to this gap by identifying travellers' experiences with AR applications when obtaining travel information. More specifically, this study applied the concept of sensation-seeking to segment travellers to better understand their AR experiences. An online questionnaire was designed and completed by a sample of 1042 study participants who all used an AR app in the course of this study. The results demonstrate the applicability of sensation-seeking to explain heterogeneous AR experiences. Of the four sensation-seeking elements, experience-seeking and boredom-susceptibility were identified as key elements to classify the travel groups in the context of AR applications. Managerial implications for tourism marketers are suggested.
Current Issues in Tourism
ABSTRACT While several studies segment the motives of travellers, the relationship between these ... more ABSTRACT While several studies segment the motives of travellers, the relationship between these segments, and the travellers’ price perceptions, their willingness to pay (WTP), and price sensitivity remains scantly researched. Applying a neural gas algorithm to segment the travel motives of 714 visitors to Langenfeld, Austria, reveals the existence of three motivation clusters that are different in terms of the minimum, maximum and fair prices that travellers are willing to pay. Also, based on four self-assembled holiday packages offered as part of a collaborative destination marketing effort by different providers in Langenfeld, we demonstrate that visitors are willing to pay different prices for the selected packages and this has an influence on profitability of the destination. Implications for destination marketing and pricing strategies are offered.
Information Technology & Tourism
Annals of Tourism Research
Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are... more Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are fairly recent. These pricing approaches allow sellers and customers to collaborate in the price setting process (Amor, 2000; Shapiro & Zillante, 2009). PWYW, in particular, goes a step further by allowing customers to decide which price they want to pay after consumption. As such, this approach takes away the power of price setting from the seller. The customer is free to set any price (even zero) and the seller has to accept it (Kim, Natter, & Spann, 2009). Studies on PWYW provide insights into why the approach works in certain societies (Bolton, 1991; Elster, 1989; Gneezy, Gneezy, Riener, & Nelson, 2012), which factors (e.g. satisfaction, income and price consciousness) impact on the PWYW price people pay, and its profitability for various services (Chao, Fernandez, & Nahata, 2015; Kim et al., 2009; Schons et al., 2014). There is currently no study in the tourism field that either applies PWYW at the destination level to evaluate profitability or the impact of PWYW on subsequent tourist satisfaction. The study contributes to the dearth of literature on collaborative pricing in the tourism field.
Encyclopedia of the Sciences of Learning, 2012
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Papers by Brigitte Stangl