Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight
On the podcast: the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
How ElevenLabs Builds, Prices, and Grows AI Consumer Apps
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
On the podcast: the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder
On the podcast: Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
On the podcast: the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner
On the podcast: knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default.
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
On the podcast: subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
On the podcast: the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’.