Green Flags: How to Spot a Great Partner Before You Sign Anything We talk a lot about red flags. But green flags? Those are harder to name, and way more useful. A great partner doesn’t scream their value. They signal it. Here’s what to watch for. 🟢 They Ask Better Questions Than You Do A green-flag […]
🎀 Kelowna’s Ultimate Bachelorette Party: Let the Good Times Roll! The party planning game just got a whole lot easier, and way more stunning. We’re happy to announce the launch of Kelowna Bachelorette Party, your go-to destination for planning unforgettable bride-tribe weekends in one of Canada’s most picture-perfect cities. Whether you’re dreaming of vineyard sunsets, […]
Brands People Love to Hate (and Why That’s the Point) TLDR: Love and hate both build brands. Indifference kills them. If people don’t have a reason to say “We chose them because…”, you’re invisible. Better to be polarizing and remembered than safe and replaceable. The Most Dangerous Place for a Brand Isn’t Hate. It’s Indifference. […]
People don’t buy based on logic. They buy based on psychological shortcuts, and then recruit logic as legal counsel afterward. You know what they say about hindsight?! It’s BULLSHIT! Marketing isn’t about persuasion. It’s about alignment with how decisions already happen. So instead of: “What’s our marketing strategy?” The better question is: “Which psychological forces […]
Rag Bait: The Word of the Year We All Secretly Knew Was Coming Every year, the Oxford folks gather ’round their giant Scrabble board and pick a Word of the Year, usually something that reflects how culture is shifting, stretching, or completely spiralling into the depths of despair. Ha! This year’s crown? Rag Bait. A […]
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