The Sales Report in StoreEngine provides a complete overview of your store’s performance. It allows store owners to monitor revenue, orders, customers, refunds, and product performance within a selected time period.
You can access the Sales Report from:
WordPress Dashboard → StoreEngine → Dashboard
Date Range Filter
The Date Range Filter allows you to view sales data for a specific period.
Available Options
- Quick Filters
- Last 30 Days
- Last Month
- Last 30 Days
- Custom Date Range
- Select From and To dates manually.
- Select From and To dates manually.
All reports, charts, and statistics update automatically based on the selected date range.
Key Metrics Summary
The summary cards provide an instant snapshot of store performance.
Metrics Explained
Sales
- Total revenue generated in the selected period
- Shows percentage increase or decrease compared to the previous period
Orders
- Total number of orders placed
- Includes comparative growth data
Refunds
- Total refunded amount
- Helps track cancellations or returns
New Customers
- Number of newly registered customers
- Indicates customer growth
Sales Growth Chart
The Sales Growth chart visually displays store activity over time.
Chart Data
- Sales (Green)
- Orders (Orange)
- Refunds (Red)
This chart helps identify:
- Revenue trends
- Peak sales days
- Refund patterns
Recent Orders
The Recent Orders section displays a list of the most recent transactions made in the store, allowing administrators to quickly review ongoing and completed purchases. Each order entry shows the product name, customer name, order amount, current order status (such as Processing or Completed), and the relative order date. This section helps store owners monitor order activity at a glance, track pending orders that require attention, and confirm completed transactions. The View All option allows users to navigate to the full orders page for more detailed order management.
Top Selling Products
This section highlights the best-performing products during the selected time range.
For each product, you can see:
- Product name
- Number of units sold
- Total sales revenue
- Growth percentage
This helps you identify high-demand products.
World Heat Map
The World Heat Map displays customer order distribution by country.
Features
- Visual map with color intensity based on order volume
- Country-wise order count table
- Useful for analyzing regional sales performance
Example:
- Bangladesh – 3 Orders
- United States – 1 Order
Quick Access Resources
At the bottom of the dashboard, StoreEngine provides helpful shortcuts.
Available Resources
- Guided Setup – Onboarding instructions
- Help Center – Documentation and FAQs
- Community – Connect with other users
- Leave a Review – Share feedback.
Conclusion
The StoreEngine Sales Report delivers a clean and powerful analytics dashboard that helps store owners make informed decisions. With visual insights and real-time data, it simplifies store performance tracking for all users.