Papers by Saroja Subrahmanyan
III. Nomination Process Nominations for this award may come from the faculty, Chairs, and/or Dean... more III. Nomination Process Nominations for this award may come from the faculty, Chairs, and/or Deans; self-nominations will not be accepted. Nominations should be in the form of a letter (maximum two pages, 12point Times New Roman font) directed to the Office of Faculty Development, stating the reasons for nominating the faculty member and describing the nominee’s scholarly accomplishments in an appropriate fashion to the award criteria. A copy of the nominee’s curriculum vita or copy of their faculty profile should be included. Nomination letters should include descriptions of why the research is notable (e.g. acceptance rates of journals, etc.) and provide other documentation that supports the case of the nominee. Nominations are due by December 1 and the winner of the award will be announced at the Scholar’s Reception in the following February. Nominations will be kept on file and remain valid for consideration for one additional year. Updates to the documentation will be requested...
Greeting Cards and Gifts: an Exploratory Study of Young Singaporeans
ACR European Advances, 1999
Order of authorship is alphabetical amongst the first three co-authors, who served as co-chairs o... more Order of authorship is alphabetical amongst the first three co-authors, who served as co-chairs of the Sustainable Consumption Track of the 3rd Transformative Consumer Research conference held at Baylor University's Hankamer School of Business in the summer of 2011. Order of authorship is alphabetical amongst the remaining contributing authors who were participants of the track.
CILSA Engaged Faculty Award
Optimal Pricing and Stocking Policy for a Fashion Item
Perceptions and Attitudes of Singaporeans toward Genetically Modified Food
The Journal of Consumer Affairs, Dec 22, 2000
How concerned are people about genetically modified (GM) food? Agricultural biotechnology has bee... more How concerned are people about genetically modified (GM) food? Agricultural biotechnology has been the subject of extensive public debates in many countries (Juma 1999). In the US, this concern has accelerated since last year with US agricultural products facing an embargo ...
Perceptions and Attitudes of Singaporeans towards Genetically Modified Food
J Consum Aff, 2005
Poverty in a marketing class?
Responsible Management Education and the Challenge of Poverty: A Teaching Perspective, 2000
Achieving Sustainable Consumption through Spiritual Practices
Purushartha a Journal of Management Ethics and Spirituality, Feb 27, 2013
Ethical consumption: Uncovering personal meanings and negotiation strategies
Geoforum, 2015
Developing optimal pricing and inventory policies for retailers who face uncertain demand
Journal of Retailing, 1996
Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective
Journal of Product & Brand Management, 2004
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda
Journal of Macromarketing, 2014
Sustainable consumption: Introspecting across multiple lived cultures
Journal of Business Research, 2012
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Journal of Business Research, 2013
Developing optimal pricing and inventory policies for retailers who face uncertain demand
Journal of Retailing, 1996
Perceptions and Attitudes of Singaporeans towards Genetically Modified Food
Journal of Consumer Affairs, 2005
This study examines the perceptions and attitudes of Singaporean residents who attended the first... more This study examines the perceptions and attitudes of Singaporean residents who attended the first public lecture on genetically modified (GM) food in the country. Scales were developed for the underlying consumer concerns, and their relationship with one another and with demographic variables were examined. Slightly more than half of those who attended the talk (n= 417) indicated that they were worried about GM foods and 86 percent agreed or strongly agreed that GM foods should be labeled. Issues relating to health, ethics, and perceived benefits were the major underlying concerns. These were related to several demographic variables and also to perceived knowledge about biotechnology. Women were more concerned about the ethical and health aspects compared to men. Those with post-graduate education were the least concerned about health and ethical issues and more likely to buy GM foods if consumer benefits are shown. Married respondents were less concerned about health issues compared to single ones. Also, those with children under fifteen years of age were less concerned about health issues compared to others and more likely to buy GM foods if consumer benefits are shown. Respondents subscribing to the Hindu religion were more likely than others to buy GM foods If benefits are shown. Also, those who considered themselves vegetarians were more concerned about the ethical aspects of GM foods compared to others.
Using quantitative models for setting retail prices
Journal of Product & Brand Management, 2000
ABSTRACT
Journal of Consumer Marketing, 2008
Purpose -It is estimated that the poorest of the world, termed as being economically at the botto... more Purpose -It is estimated that the poorest of the world, termed as being economically at the bottom of the pyramid (BoP), have a purchasing power of $5 trillion. This paper aims to study what and why they consume, and how firms can best address those needs, an area that is relatively new. Design/methodology/approach -The authors categorize the products and services people at the bottom of the pyramid consume with specific examples of both products and companies in Asia, Africa, and Latin America, and look at the theoretical frameworks that could explain those consumption patterns. Findings -The authors find that despite income and resource constraints, BoP consumers are sophisticated and creative. They are motivated not just by survival and physiological needs but seek to fulfill higher order needs either to build social capital, for cultural reasons or as a compensatory mechanism. They also find that when firms offer products that also fulfill these higher order needs, especially through linkages to education and job offerings, there is a greater chance of their success.
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Papers by Saroja Subrahmanyan