
Wray Vamplew
Wray Vamplew is Global Professorial Fellow in the Academy of Sport at the University of Edinburgh and Emeritus Professor of Sports History at the University of Stirling.
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Papers by Wray Vamplew
entrepreneurship, it is argued that sport in Ancient Greece and
Rome was associated with significant levels of commercial activity.
This included regular organised events, large-capacity sports stadiums, professional athletes with trainers and free agency, sports
tourism, and gambling on sport. Those providing sport and
sport-associated products ranged from petty businessmen, who
sold food, drink and accommodation to sports tourists, to the
state provision of mass-spectacle sporting events. Although much
of the sport provision was not profit-oriented, those who funded
games, chariot-racing and gladiatorial combat in the hope of securing prestige and political influence can still be considered sports
entrepreneurs as they acted a change agents on the supply side
of sport.
and entrepreneurship, it is argued that sport in Europe has had
a long association with commerce, one dating back to Antiquity.
It is shown that this relationship involving spectator products,
player products, professional participants and associated economic
activity such as gambling, construction and sports tourism continued through Medieval times, the Renaissance and into the
Enlightenment (and beyond). A discussion considers the chronology of commercialism in sport, the role of capitalism and how
sport commercialisation relates to Guttmann’s theory of modernisation in sport
entrepreneurship, it is argued that sport in Ancient Greece and
Rome was associated with significant levels of commercial activity.
This included regular organised events, large-capacity sports stadiums, professional athletes with trainers and free agency, sports
tourism, and gambling on sport. Those providing sport and
sport-associated products ranged from petty businessmen, who
sold food, drink and accommodation to sports tourists, to the
state provision of mass-spectacle sporting events. Although much
of the sport provision was not profit-oriented, those who funded
games, chariot-racing and gladiatorial combat in the hope of securing prestige and political influence can still be considered sports
entrepreneurs as they acted a change agents on the supply side
of sport.
and entrepreneurship, it is argued that sport in Europe has had
a long association with commerce, one dating back to Antiquity.
It is shown that this relationship involving spectator products,
player products, professional participants and associated economic
activity such as gambling, construction and sports tourism continued through Medieval times, the Renaissance and into the
Enlightenment (and beyond). A discussion considers the chronology of commercialism in sport, the role of capitalism and how
sport commercialisation relates to Guttmann’s theory of modernisation in sport