Have you noticed the new tab called "My Ads" in LiveJournal
account settings? (Link will work only for logged in Livejournal users).
In an attempt to increase profit by boosting paid membership, Livejournal announced a new Google AdSense program called
Your Journal - Your Money five months ago.
Only paid and permanent account members can join the
Google AdSense program and place ads throughout their blog; they must use a journal style that accommodates three ads, and they must not violate Google's
content policy (no "pornography, adult, or mature content" or "excessive profanity").
Smell the irony: Once upon a time, people got paid accounts to keep out ads.
According to
this article, Brad Fitzpatrick, founder of LiveJournal, may have brought about the deal between Google and SUP/LiveJournal. You may recall that Brad went to work for Google when the SUP buyout of LiveJournal took place. In Moscow, Brad, alongside the SUP CEO, announced the AdSense deal; Google had been
previously prevented from grabbing a share of the online advertising market in Russia, so this was a score.
LiveJournal does not get money directly from members participating in AdSense; it will earn money if the program
entices people into paying for an account so they can participate.
LJ users might be enticed if they don't notice the fine print: Google will pay them nothing at all until their AdSense account reaches $100. That's huge for a minimum payment; even Amazon pays at $10. If your AdSense account never reaches $100, Google gets free ad placement, and LiveJournal gets your paid account money no matter what.
When it dawns on you that your blog is not going to rake in the bucks with "pay per thousand impression" ads, and you cancel, you won't get what's in your AdSense account unless it exceeds $10.
SUP and Google cannot lose with this deal. The losers are LiveJournal members, who increasingly have no purpose except as a surface for "ad units." SUP intends to use LiveJournal to rake in money globally through
aggressive expansion and "monetising LiveJournal".
SUP needs to make a profit. I understand that. But I loathe it for doing so by
fucking over employees, and resorting to crap like AdSense and
malware, because it's an easier profit than, I don't know... providing services?
Excessive profanity commencing in 3, 2, 1...