How much does a website cost?

Websites start at $5,000 for Foundation (up to 7 pages), $15,000 for Growth, and $30,000 for Premium. The calculator on the Websites page prices your exact scope, from a few extra pages to a full custom build.

Do you only work with accounting firms?

We work exclusively with accounting and financial services firms. That includes: CPA firms, CAS practices, RIAs, trust management firms, financial planning firms, and similar.

What's the AI Readiness Audit?

A $7,500 audit of how your firm shows up in ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. Scores your firm across five areas (AI search visibility, accuracy, off-site authority, SEO foundations, and content strategy), benchmarked against two competitors. The fee credits toward an SEO or AI Search retainer you start with us in 90 days.

How long does a website project take?

Foundation sites ship in 3 weeks from when content is received. Growth runs about 8 weeks and Premium about 12. The timeline updates as you scope your build in the calculator.

Do you write blog posts for our firm?

Every retainer includes 2 content posts and 4 content outlines a month. The outlines are yours to write or hand to your writer, and fully written blog posts are available as an add-on at $1,000 each.

What does onboarding look like?

Within the first week, we will run a kickoff call, gather required content, and provide you with a clear production timeline. You know what's happening, when, and what we need from you. No surprises after the contract is signed.

EST. 2015 · Nashville, TN

Websites, SEO, & AI Search for accounting & financial services firms.

Solo practitioners through Top 100 firms. Our exclusive focus on accounting and financial services firms means faster timelines and sharper recommendations for your firm.

11 years in business
20+ years of senior experience
100+ clients served

What we do

Everything your firm needs to grow online.

Colleagues reviewing website analytics on a monitor together in a modern office.

Learn about our audit

Know where you stand in AI search

Most firms don't know whether AI search recommends them, quotes them, or skips them. The audit scores your firm across five areas and hands you a prioritized plan to fix what matters first.

Concerns

You don't know if AI recommends your firm or a competitor
AI may be repeating outdated facts about your firm
You're not sure what to fix first

Benefits

See exactly where you stand across five scored areas
Catch and correct what AI gets wrong about you
Leave with a prioritized plan, not just scores

Selected work

What growth looks like.

Real outcomes from real firms.

View all case studies

Landmark CPAs

Visit website

226%: ROI from revenue and new hires generated from the website
356%: Increase in prospective client form submissions
106%: Increase in organic Google traffic compared to the previous year

Why Starling

What sets us apart.

Learn more about us

We've built websites for firms like yours dozens of times. The patterns are familiar from the first call, which means your time gets spent on the things that are actually different about your firm.

No junior account managers running your project. Every person at Starling is a senior practitioner with 10+ years of experience. The most senior have 20+.

Everyone at Starling, leadership and staff included, has held an internal marketing role at a company. We know what it's like to manage an agency from your seat, and we build the relationship for that.

Most tools tell you whether AI is mentioning your firm. We also tell you whether AI is describing your firm correctly. Especially important after partner transitions, service line changes, or office moves.

Pricing on the website. A calculator you can run yourself. Clear scope and timeline before any commitment.

A Starling specialist working through a client project.

Where to start

The AI Readiness Audit.

How your firm shows up in ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. A complete audit of your visibility and accuracy in AI search and the SEO that feeds it, scored across five areas and benchmarked against two competitors.

Ten business days
A 60-minute walkthrough call
A scored report you can bring to your management committee

The $7,500 fee credits toward an SEO or AI Search retainer you start with us in the next 90 days.

Book your audit

A scored AI Readiness Audit report — the deliverable firms receive at the end of the diagnostic.

Testimonials

The firms we work with don't settle for close enough

We work with accounting and financial services firms, and only them. Those relationships mean a lot to us. We care about doing good work, but what we really care about is whether your firm is in a better spot for it. So when a client says the partnership mattered, we don't forget it.

Become a Starling client

Rated 5 out of 5 stars

The working relationship I have with Starling is impressive and unique. Of all the vendors I use in my role, Starling is the longest-tenured and most trusted. They know what they're doing, stay up-to-date on anything web related, and I trust them to take care of our site.

Rachael McGrew

Business Development Director at Landmark CPAs
Rated 5 out of 5 stars

Starling worked absolute magic on the new website. They started with a solid strategy, walked us through every step of the process, were expertly flexible with the curveballs we threw, and ultimately built a website that not only accomplishes its intended goal, but that we can all be proud of.

Christina Berger
Rated 5 out of 5 stars

Working with Starling has been a pleasure. Their WordPress expertise gives me the feeling we could build just about anything together. I really appreciate Starling's project management style, friendly demeanor, and professional communication.

Justin Maurer

Director, Web Technology
Rated 5 out of 5 stars

We've had great results. In addition, what stands out most about our work with Starling is the excellent, friendly communication and general ease of our working relationship.

Laurie Moore

Communications Director at Stanford d.school
Rated 5 out of 5 stars

After launching our new site, the customer journey improved and led to better conversions. Starling was super knowledgeable and effectively communicated our development options to us as we presented the problems we were trying to solve. They worked very well with our internal team.

Jennifer Wynh

President
Rated 5 out of 5 stars

Starling has been phenomenal to work with. They have not only provided us with great solutions, but have also helped us with items that we have struggled with for years. Thank you Andrew.

Joe Mysak

Owner, Broker of Record at Mysak Realty

Questions

Here are the ones we hear most.

See all FAQs

How much does a website cost?: Websites start at $5,000 for Foundation (up to 7 pages), $15,000 for Growth, and $30,000 for Premium. The calculator on the Websites page prices your exact scope, from a few extra pages to a full custom build.
Do you only work with accounting firms?: We work exclusively with accounting and financial services firms. That includes: CPA firms, CAS practices, RIAs, trust management firms, financial planning firms, and similar.
What's the AI Readiness Audit?: A $7,500 audit of how your firm shows up in ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. Scores your firm across five areas (AI search visibility, accuracy, off-site authority, SEO foundations, and content strategy), benchmarked against two competitors. The fee credits toward an SEO or AI Search retainer you start with us in 90 days.
How long does a website project take?: Foundation sites ship in 3 weeks from when content is received. Growth runs about 8 weeks and Premium about 12. The timeline updates as you scope your build in the calculator.
Do you write blog posts for our firm?: Every retainer includes 2 content posts and 4 content outlines a month. The outlines are yours to write or hand to your writer, and fully written blog posts are available as an add-on at $1,000 each.
What does onboarding look like?: Within the first week, we will run a kickoff call, gather required content, and provide you with a clear production timeline. You know what's happening, when, and what we need from you. No surprises after the contract is signed.

See where your firm stands in AI search.

Get a free visibility report showing how your firm appears across ChatGPT, Perplexity, and Google AI Overviews. We run it for you and send it within 2-3 business days.

Get my visibility report

Trusted by leading firms Free. No credit card.

Want a deeper diagnostic? See the AI Readiness Audit.

Websites, SEO, & AI Search for accounting & financial services firms.