Papers by Suparada Prapawong
Abstract: The study examined the identity of Baan Pihuchang, NakornPathom Province and the promot... more Abstract: The study examined the identity of Baan Pihuchang, NakornPathom Province and the promotion of sustainable tourism. The study used qualitative research based on field work, observations, in-depth interviews, group discussions, related documents and literature coupled with an evaluation form of tourism destination to embrace a holistic approach of the study. The findings showed that Baan Pihuchang’s identity included a Tai Song or a Thai Song Dum cultural heritage with strong community ties. Compared to other tourism destinations in the vicinity, Baan Pihuchang was still little known to the general public and not attractive to main tourists. It needed a strategic direction and promotional strategies and involvement from various sectors namely a Sub-District Administrative Organization, a community leader, related organizations and higher education institutes to cooperatively work and promote Baan Pihuchang as a cultural tourism destination in Thailand or even among ASEAN nat...
2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON), 2020
This article is a qualitative research by textual analysis. The purposes of this study are 1) to ... more This article is a qualitative research by textual analysis. The purposes of this study are 1) to study the reason educational mascots are required for the institute and 2) to study the means of creating narratives and background for the institute’s educational mascots. The findings indicate that a mascot is an effective tool in communicating for brand awareness. The steps in storytelling and background of institutes’ educational mascot creation employs David Berlo’s model of communication and purpose(s) of communication setting, and then followed by narrative factors such as background, plot, character(s), theme(s), conflict(s), and setting. The key point of CAMT’s storytelling and background of institute’s educational mascots creation is a divisible combination of facts and imagination.
2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON), 2020
The purpose of this study is to show how to design the character used as the symbol or Mascot1 of... more The purpose of this study is to show how to design the character used as the symbol or Mascot1 of the educational institution in terms of Arts which has been designed and developed from the research project operated by the animation industry department, North Star Studio 2and Chiang Mai University, College of Arts, Media and Technology, Chiang Mai University, Thailand (CAMT). In this study, the ideas of mascot design have been presented modernly under the conceptual framework from local culture, organizational culture, theories of society, arts and design, including the specific framework through the analysis and synthesis of the organization which is CAMT3. CAMT, as the model, is the organization which has 7 bachelor degree majors, namely Animation and Visual effects (ANI), Software Engineering (SE), Digital Film (DF). Modern Management and Information Technology (MMIT), Digital Game (DG), Digital Industry Integration (DII) and Knowledge Innovation Management (KIM). From creation a...
2018 International Conference on Digital Arts, Media and Technology (ICDAMT), 2018
Media is one of the most important institutions for social mechanism in every country. The role o... more Media is one of the most important institutions for social mechanism in every country. The role of media is construction of public belief and attitudes and its relationship to social change. At the present, it's in the era of transition from traditional media to new media which both still play important roles for the society. As the nature of coins which have 2 sides, the important roles that the traditional media and new media play have both advantages and disadvantages that could cause the positive and negative changes to the society. According to the four theories of the press which is political determinism communication theory, Fred S. Siebert, Theodore Peterson and Wilbur Schramm have divided into 4 main theories sorted by time as Authoritarian, Libertarian, Social Responsibility, and Soviet Communist concepts of what the press should be and do related to the political pattern of domination. Ethics refers to the set of principles of right conduct, the study of the general n...
Article history: Received: 05 November, 2020 Accepted: 21 December, 2020 Online: 30 December, 202... more Article history: Received: 05 November, 2020 Accepted: 21 December, 2020 Online: 30 December, 2020 The purpose of this study is to show how to design the character used as the symbol or Mascot of the educational institution and how to apply the design results into advertising and Brand identity design such as printing art, poster, digital media, toy, and souvenir. In this study, the ideas of mascot design have been leaded to present a contemporary design under the conceptual framework from local culture, organizational culture, theories of society, arts and design through the analysis and synthesis of the organization, which is CAMT from Chiang Mai University, as the model of this study. CAMT has 7 bachelor’s degree majors, namely Animation and Visual effects (ANI), Software Engineering (SE), Digital Film (DF). Modern Management and Information Technology (MMIT), Digital Game (DG), Digital Industry Integration (DII) and Knowledge Innovation Management (KIM). These Mascot design grou...
The objectives were to analyze the using of new media in theform of set up candid clip that affec... more The objectives were to analyze the using of new media in theform of set up candid clip that affects the product and presenter, to studythe effectiveness of using new media in the form of set up candid clipin order to increase the circulation and audience satisfaction and to usethe earned information and knowledge to develop the communication forpublicizing and advertising via new media. This research is qualitativeresearch based on questionnaire and in-depth interview from experts.The findings showed the identity, advantages and disadvantages ofcommunication for publicizing and advertising via new media in the formof set up candid clip. The identity is related with the disadvantages thatthe electronic media that computer or mobile device is required includingwith internet and social network and make audience feel deceived. Theadvantage is the ability to reach the specific target group, easy to accessanyplace and anytime in low cost production and can be talk of the townovernight but...
The study examined the identity of Baan Pihuchang, NakornPathom Province and the promotion of sus... more The study examined the identity of Baan Pihuchang, NakornPathom Province and the promotion of sustainable tourism. The study used qualitative research based on field work, observations, in-depth interviews, group discussions, related documents and literature coupled with an evaluation form of tourism destination to embrace a holistic approach of the study. The findings showed that Baan Pihuchang's identity included a Tai Song or a Thai Song Dum cultural heritage with strong community ties. Compared to other tourism destinations in the vicinity, Baan Pihuchang was still little known to the general public and not attractive to main tourists. It needed a strategic direction and promotional strategies and involvement from various sectors namely a Sub-District Administrative Organization, a community leader, related organizations and higher education institutes to cooperatively work and promote Baan Pihuchang as a cultural tourism destination in Thailand or even among ASEAN nations. ...
According to the concept of education as a means of behavioral change experienced within relation... more According to the concept of education as a means of behavioral change experienced within relationships and interactions between teachers, students, and the environment, learning management makes for a compelling topic of study. The objectives of this research are to study learning management as well as ways to develop learning management. This study is a qualitative research using document analysis tools. Learning management is a systematic process covering operations from planning, learning management, to evaluation. Teachers must be aware of students’ nature and supportive learning environments for students of whom they are in charge. For 21st century students, the educational culture has changed from a receiving culture to a producing culture. Technology has become significant in learning management for 21st century students. The model of Singapore’s educational framework “thinking schools, learning nation”, “teach less, learn more”, “tight, loose, tight”, and “professional learn...
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Papers by Suparada Prapawong