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Latest from the SparkToro Blog

Digital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple - get a temperate check on the digital agency world and give folks a benchmark for how they’re performing compared…
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same age — to look up local basketball leagues for their kids. My only instructions were to search as though they…
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products. $100M+/yr is already estimated to be spent on this new version of search analytics and yet, I could…
Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely everyone is engrossed with the Beckham family drama, the only other pressing matter at hand is whether to recline your air…