Make AI work across your business—not just inside one app.
SortisAI helps you identify the right opportunities, use the AI already built into your software, connect systems and workflows, and develop custom solutions only where they create measurable value.
Vendor-neutral guidance. Focused pilots. Integration with the tools you already use.
Buying AI tools is not the hard part. Making them work together is.
AI capabilities are now scattered across accounting, CRM, ERP, productivity, marketing, and customer-service platforms. Most businesses still struggle with the parts that actually create results:
A simple way to think about AI: Use, Connect, Build
We help you get value from AI in the most direct way possible—starting with what you already own.
Use
Activate and configure valuable AI capabilities already available in your current software.
Connect
Integrate applications, information, approvals, and employee workflows so AI can support an entire process.
Build
Develop a custom assistant, agent, integration, or application when existing software leaves an important gap.
We do not recommend custom development when configuration or integration will solve the problem more effectively.
Business outcomes, not just technology
We focus on the results that matter to your team and your customers.
Reduce repetitive work
Automate data entry, document handling, summaries, updates, notifications, and routine follow-up.
Improve response time
Help employees find accurate information and respond to customers or coworkers more quickly.
Connect disconnected systems
Reduce manual handoffs between CRM, ERP, accounting, service, and productivity platforms.
Improve decisions
Turn scattered information into consistent reports, alerts, recommendations, and next actions.
Protect quality and control
Use permissions, review steps, audit trails, and human approval for important decisions.
Comprehensive AI Services
From strategic consulting to implementation, we deliver end-to-end AI solutions that drive measurable business transformation
AI Strategy Consulting
Comprehensive AI roadmaps tailored to your business objectives, identifying opportunities for intelligent automation and competitive advantage.
Custom AI Development
Bespoke artificial intelligence solutions engineered to solve your unique challenges with precision and scalability.
Data Analytics & Intelligence
Transform raw data into actionable insights through advanced analytics, predictive modeling, and intelligent reporting systems.
AI Implementation
Seamless integration of AI solutions into your existing infrastructure with minimal disruption and maximum impact.
The practice behind SortisAI
SortisAI is the AI consulting and implementation practice of Sortis. We help growing businesses choose, configure, connect, govern, and extend AI across the software they already use.
Real business experience
Backed by approximately 30 years of business technology, development, marketing, and process-improvement experience. Sortis has helped organizations apply technology to real business challenges since 1995.
Vendor-neutral guidance
We recommend what actually solves your problem—configuration, integration, or custom development—not whatever is most expensive to build.
Human oversight by design
We build in permissions, review steps, audit trails, and human approval so important decisions stay under your control.
Based in Madison, Wisconsin
Headquartered in Madison and serving growing businesses across the United States.
Frequently Asked Questions
What does SortisAI actually do?
SortisAI is a practical AI consulting and implementation partner. We help growing businesses identify where AI creates real value, use the AI already built into the software they own, connect systems and workflows, and build custom solutions only when existing tools leave an important gap.
Do you always recommend building custom AI?
No. We are vendor-neutral. When configuration or integration will solve a problem more effectively than custom development, we say so. Custom assistants and agents are one option in a larger strategy—not the default answer.
How do we get started?
Begin with a free AI Efficiency Assessment. In a focused conversation we review one or two important workflows, identify realistic opportunities, and recommend a practical next step—including honest advice when AI is not the right solution.
Do you only work with businesses in Madison, Wisconsin?
SortisAI is based in Madison, Wisconsin and part of Sortis, which has helped organizations apply technology to real business challenges since 1995. We work with growing businesses across the United States.
Find the best place to apply AI in your business
In a focused introductory conversation, we will learn how your business operates, identify one or more promising opportunities, and give you an honest assessment of what to configure, integrate, automate, custom-build—or leave alone.
Request My Free Assessment
Get in Touch
Prefer to talk it through first? Reach us directly—we are happy to answer questions before you book an assessment.
Call Us
608-301-5230Visit Us
345 West Washington Avenue, Suite 301, Madison, WI 53703
Business Hours
Monday–Friday, 8:00 AM – 5:00 PM Central Time