Papers by Ravindra Chincholkar
Communication 4.0: Communication In a Digital Age , 2019
An underlying goal of this paper is to critically analyze the role of development communication i... more An underlying goal of this paper is to critically analyze the role of development communication in the digital age and cyber-spaces. This study attempts to investigate the framework of social media networks and digital communications in social mobilization campaigns. We aim to understand the implications of online participatory and collaborative methods on the offline world. To achieve this goal, we evaluated the relevance of diffusion of innovation model in the context of the Satyamev Jayate Water Cup Competition, which is organized annually by the Paani Foundation, a non-to-profit organization working within Maharashtra to make the state drought-free. Since the last four years, the NGO is making effective use of social media and communication technology to mobilize local communities and build watershed structures through their collective efforts. Based on the In-depth interviews, focus group discussion, social media feeds, and audiovisual evidence, we find that a) the five innovation-decision making stages designed by Everett Rogers for the adopters are perpetual and methodical in analyzing individuals or decision-making units b) Social media is highly efficient in mobilizing community, fostering empowerment, and transforming social change c) As long as the fundamental problems, such as drought, remains in the developing nations, we can find relevance to the discourse of development communication. We believe that the results and inferences achieved from this study can contribute an excellent deal for policy drafting.
Digital Communications : A Challenge for Developing Nations., 2019
The communicative and participatory functions of social networks or cyberspaces possess the power... more The communicative and participatory functions of social networks or cyberspaces possess the power of triggering offline mobilization. Often, ideas planned on online platforms pervade but fails on a ground level. However, if designed strategically, they can promise fruitful offline results. In understanding the digital communication framework, sustainable development scheme, and strategy formed within the digital world, we have taken the case of Paani Foundationa non-to-profit organization. Paani Foundation concentrates on the issue of water scarcity in the state of Maharashtra by organizing water cup competition every year. This organization utilize social media and digital communications not only for awareness and donation appeals but mobilizing people in participatory development and collaborative campaigns. We extracted the internet data and social media posts from the official pages and handles of this NGO and studied the implications of strategic online activities on offline collaboration. In an attempt to understand the urban perception and participation in 'MahaShramdan Day' (Voluntary Labor Day)-a social mobilization movement of Paani Foundation; we conducted an online survey in Solapur city. The results revealed that the social media is highly efficient to mobilize people into action, and the collective efforts are validating social transformation.
The communicative and participatory functions of social networks or cyberspaces possess the power... more The communicative and participatory functions of social networks or cyberspaces possess the power of triggering offline mobilization. Often, ideas planned on online platforms pervade but fails on a ground level. However, if designed strategically, they can promise fruitful offline results. In understanding the digital communication framework, sustainable development scheme, and strategy formed within the digital world, we have taken the case of Paani Foundationa non-to-profit organization. Paani Foundation concentrates on the issue of water scarcity in the state of Maharashtra by organizing water cup competition every year. This organization utilize social media and digital communications not only for awareness and donation appeals but mobilizing people in participatory development and collaborative campaigns. We extracted the internet data and social media posts from the official pages and handles of this NGO and studied the implications of strategic online activities on offline collaboration. In an attempt to understand the urban perception and participation in 'MahaShramdan Day' (Voluntary Labor Day)-a social mobilization movement of Paani Foundation; we conducted an online survey in Solapur city. The results revealed that the social media is highly efficient to mobilize people into action, and the collective efforts are validating social transformation.
Chronical of Humanities and Cultural Studies , 2019
The foundation of participatory development paradigm is entrenched on the integrity of public par... more The foundation of participatory development paradigm is entrenched on the integrity of public participation. As broad as it gets, the discipline of public participation in digital mediums is replacing the conventional framework of information sharing with the notion of functional interactivity. Strikingly, this phenomenon is not restricted solely to the urban sector. Online infrastructure and internet connectivity have reached the deepest part of India in recent years, ensuring inclusive development and empowerment. In spite of that, the mass population of India residing in rural areas is heavily reclined on governmental schemes and aid. Instead of utilizing new communication technologies to transport governmental schemes for the welfare of rural people, the efforts should be taken on the implementation of active engagement of mass in development projects, feasibly with the advent of social media. With a perspective of participatory development, this paper takes up the case of Paani Foundation, a nongovernmental organization, and analyses its social media activity. This study attempts to understand the source and nature of the social media content produced during Water Cup 2019, an annual competition organized by Paani Foundation to make Maharashtra drought-free. Further, it investigates the mass approach to the organization's initiatives on social media. For the purpose, quantitative content analysis is conducted, which examines the state of public participation through the comments on the social media platform. The key idea of this research is to make an inquiry about the indistinct correlation between social media and participatory development.
The main aim of this study is to investigate 'Does social media is being used for violation of wo... more The main aim of this study is to investigate 'Does social media is being used for violation of women's human rights in India'? Further this study will examine various examples of online harassment of women and examples of misuse of social media for violation of women's human rights. This study is 'Feminist Theory' and source of data collection is secondary data. Internet services are available to every citizen of India due to technological innovation. The Internet makes it easy for every citizen to get any information on one click. It was expected that the rise of social media through the internet will become an excellent way to increase freedom of expression. But in recent days, it is observed that; free voices of people have not been respected. Trolling, harassing, blackmailing and many other ways are being used as a weapon for silencing the women's voices on the social media. Social media has turned out to be a new threat to the women's human rights.
The main aim of this study is to investigate 'Does social media is being used for violation of wo... more The main aim of this study is to investigate 'Does social media is being used for violation of women's human rights in India'? Further this study will examine various examples of online harassment of women and examples of misuse of social media for violation of women's human rights. This study is 'Feminist Theory' and source of data collection is secondary data. Internet services are available to every citizen of India due to technological innovation. The Internet makes it easy for every citizen to get any information on one click. It was expected that the rise of social media through the internet will become an excellent way to increase freedom of expression. But in recent days, it is observed that; free voices of people have not been respected. Trolling, harassing, blackmailing and many other ways are being used as a weapon for silencing the women's voices on the social media. Social media has turned out to be a new threat to the women's human rights.
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Papers by Ravindra Chincholkar