Our Story.
Built for student journalism. Evolved for every newsroom.
The story behind SNO.
SNO was founded in 2008 to support student journalism.
From the beginning, our focus was simple: give student journalists a better way to publish online. We worked closely with advisers and student editors to build websites that were easy to manage, reliable, and designed specifically for the needs and budgets of a scholastic newsroom.
As those programs grew, so did we.
We saw firsthand how newsrooms operate—how they plan coverage, collaborate as a team, and adapt as their audiences evolve. The challenges weren’t unique to schools. They were the same challenges every newsroom faces.
So we built a platform to support them.
Today, SNO Sites supports high school and college publications, as well as independent and community news organizations, bringing the same focus on simplicity, reliability, affordability, and support to every newsroom we serve.
But our foundation hasn’t changed.
We’re still rooted in student journalism. We still believe in the importance of strong local reporting. And we’re still committed to building tools that help newsrooms of all kinds publish online with confidence.
Meet the SNO Patrol.
Tom Hutchinson, SNO Co-Founder
When not working, Tom is listening to podcasts and searching for online bargains. He grew up just outside of Walnut Grove on the banks of Plum Creek. Call him “Half Pint” at your own risk.
Jason Wallestad, SNO Co-Founder
Jason spent 18 coffee-fueled years as a high school publications adviser and now uses that experience to shape SNO’s technology.
Lindsay McCord, Accounting
A refugee from the corporate world, Lindsay is the friendly voice you’ll hear if you call SNO and press 2. She is firmly committed to battling backyard rodents.
Kyle Phillips, Education and Training Specialist
Kyle spent nine years as the adviser of The Surveyor – the news magazine of George Washington High School in Cedar Rapids, Iowa. He also launched the student news website of that magazine and is a former SNO customer. He is excited to be back in the world of student media!
Lyndsay Hetzel, Technical Support Specialist
Lyndsay went from solving problems as a special education teacher to solving your problems as a SNO Support Specialist. When she’s not answering support tickets, you will find her reading in a hammock or trying to attract all of the birds to her yard.
Gus Beringer, Full Stack Developer
A former student journalist, Gus went from using SNO to developing it. Gus can program anything with his eyes closed, but most days he keeps them open.
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Considering SNO for your publication’s online solution? Contact us to learn how our platform can help you get where you want to go.