
Google Play
Rewards Lab at SDCC
Fun & Games, Experiential
Smooth joined forces with Giant Spoon at San Diego Comic-Con to bring attendees an action-packed experience inspired by Marvel Studios’ The Fantastic Four: First Steps. Envisioned as its own automated invention, The Google Play Rewards Lab launched fans into action via a larger-than-life conveyor belt that carried them through four interactive pods showcasing the powers of Marvel’s First Family.



