Papers by Dr Adamu Y Usumanu
Adamu Yushau Usumanu, 2017
The research paper discussed standardization and localization strategies, where standardization s... more The research paper discussed standardization and localization strategies, where standardization strategy refer to a common marketing program cutting across nations and marketing segments, while localization strategy seek to adapt products and marketing strategy to the specific characteristics of individual markets. The paper further identified the advantages and disadvantages of standardization and localization strategies in the context of international marketing. The role of cultural pattern in society and its effect on consumption were also discussed, where culture refer to a system of values and norms that are shared among a group of people. Cultural patterns exert a great influence on consumption in a social setting. The paper finally discussed the need for a business entity to carry out a research on differences in language culture, regulations governing marketing before entering a new international market.
In today’s global world, marketing has become a vital component in business success. For business... more In today’s global world, marketing has become a vital component in business success. For businesses to survive competition, creativity and innovation is the way to go. The market segmentation process, which involve dividing a market into segments would assist firms’ to achieve competitive advantage. Global positioning provide unique perception of one product attributes which will eventually increase sales. Positioning decision is the crucial strategic decision for a company, because it is central to customer’s perception and choice. Product design is vital for global marketers who are in the habit of moving from one country to another in their marketing efforts.
The purpose of the study is to assess the impact of women participation in income generation acti... more The purpose of the study is to assess the impact of women participation in income generation activities in Mbarali District a case of Igurusi ward. The general objective of this study was to determine the impact of women participation in income generating activities to house hold income. The specific objectives were to; identify income generative activities under taken by women at house hold level, establish number of hours, women work in income generation activities (IGAs) in a day, estimate income generated from different income generation activities in house hold level, and examine factors constraining women involvement in IGAS. The study adopted a cross sectional research design where by the respondents included only women who participate in income generation activities, who were selected randomly through stratified sampling among them. Data were analyzed under the aid statistical packages of social science software of which percentages, and correlation between factors and participation on income generation activities was done. Finding revealed that the type of IGAS carried out by women, the resources used, number of hours spends and the education level and its marital status were insignificant factors to income earned by the house hold and its impact. The constraints such as, inadequate initial capital, unpredicted changes in Market, market competition, abusive language customers failing in debt paying, and poor working conditions. It is recommended that higher education should be given priority to women as they are not achieved to get it. The results show that women have attended either primary or secondary levels, therefore special attention should be taken to ensure women are highly considered. It is thus recommended that, women in rural areas should be given first priorities in credit provision with low collaterals that would enable women to carry out bigger business and also ability to repay back credits as well as to have high contribution so far as house hold is concerned, the government vision for poverty reduction should go hand by hand with formulation of reliable markets for domestic commodities especially those produced by women. Also the local government should keep records of how many women are engaging in income generative activities and asses their impact to the development as far as the households, villages ward and nation are concerned.
The implementation of performance management system within organizations is vital for the success... more The implementation of performance management system within organizations is vital for the success of any business. This enables the individual objectives of the employees’ in the organization to be aligned with the overall corporate objectives. The performance management cycle is not complete without going through objective setting or performance standards, monitoring progress, methods to measure and evaluate performance based on those standards, tools to improve performance, and the feedback process. This descriptive correlational quantitative study sought to establish the relationship between performance management system and organizational profits, and the relationship between employee performance and customer satisfaction. In addition, the employee attitudes towards work improved with the implementation of the system. The study found significant relationship between performance management system and organizational profits and established there is a significant relationship between employee performance and customer satisfaction.
The research paper discussed standardization and localization strategies, where standardization s... more The research paper discussed standardization and localization strategies, where standardization strategy refer to a common marketing program cutting across nations and marketing segments, while localization strategy seek to adapt products and marketing strategy to the specific characteristics of individual markets.
The paper further identified the advantages and disadvantages of standardization and localization strategies in the context of international marketing.
The role of cultural pattern in society and its effect on consumption were also discussed, where culture refer to a system of values and norms that are shared among a group of people. Cultural patterns exert a great influence on consumption in a social setting.
The paper finally discussed the need for a business entity to carry out a research on differences in language culture, regulations governing marketing before entering a new international market.
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Papers by Dr Adamu Y Usumanu
The paper further identified the advantages and disadvantages of standardization and localization strategies in the context of international marketing.
The role of cultural pattern in society and its effect on consumption were also discussed, where culture refer to a system of values and norms that are shared among a group of people. Cultural patterns exert a great influence on consumption in a social setting.
The paper finally discussed the need for a business entity to carry out a research on differences in language culture, regulations governing marketing before entering a new international market.
The paper further identified the advantages and disadvantages of standardization and localization strategies in the context of international marketing.
The role of cultural pattern in society and its effect on consumption were also discussed, where culture refer to a system of values and norms that are shared among a group of people. Cultural patterns exert a great influence on consumption in a social setting.
The paper finally discussed the need for a business entity to carry out a research on differences in language culture, regulations governing marketing before entering a new international market.