{"id":21075,"date":"2025-06-08T21:49:27","date_gmt":"2025-06-08T21:49:27","guid":{"rendered":"https:\/\/smartrak.com\/?p=21075"},"modified":"2025-09-03T12:01:20","modified_gmt":"2025-09-03T02:01:20","slug":"primary-ito","status":"publish","type":"post","link":"https:\/\/smartrak.com\/primary-ito\/","title":{"rendered":"Primary ITO"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Primary ITO uses Smartrak to monitor driver safety and behaviour (including overspeeding), respond swiftly in emergencies, and improve 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