{"@attributes":{"version":"2.0"},"channel":{"title":"Articles","link":"https:\/\/sleeq.global\/articles","description":"See what we've been working on","language":"en-us","pubDate":"Tue, 16 Dec 2025 01:32:35 GMT","item":[{"title":"Why should I integrate AI into my CRM?","link":"https:\/\/sleeq.global\/articles\/why-should-i-integrate-ai-into-my-crm","description":"
\n \"copy <\/a> \n<\/div> \n

Finding a way to prepare your business to confidently integrate AI into your CRM and customer operations in a way that still feels human can be difficult. Yet as the AI frontier grows, it\u2019s constantly providing quality of life and workflow efficiencies too good for your business to pass up.<\/p>","category":"Insights","pubDate":"Tue, 16 Dec 2025 01:16:06 GMT","guid":"https:\/\/sleeq.global\/articles\/why-should-i-integrate-ai-into-my-crm"},{"title":"Altus transforms sales and customer service systems with SLEEQ","link":"https:\/\/sleeq.global\/articles\/altus-salesforce-sales-service-transformation-case-study","description":"

\n \"Altus <\/a> \n<\/div> \n

Altus is a leading provider of aluminium extrusion and window systems in New Zealand. With a complex sales process and customer service challenges, the organisation needed a modern Salesforce solution to streamline operations and improve the customer experience.<\/h3>","category":"Case studies","pubDate":"Wed, 15 Oct 2025 13:45:00 GMT","guid":"https:\/\/sleeq.global\/articles\/altus-salesforce-sales-service-transformation-case-study"},{"title":"New leadership team and bold rebrand announced for SLEEQ","link":"https:\/\/sleeq.global\/articles\/new-leadership-team-and-bold-rebrand","description":"
\n \"New <\/a> \n<\/div> \n

SLEEQ is proud to announce our new leadership team and a bold brand refresh, marking a significant new chapter for SLEEQ across New Zealand, Australia, and beyond.<\/p>","category":["News","Leadership"],"pubDate":"Tue, 07 Oct 2025 20:00:00 GMT","guid":"https:\/\/sleeq.global\/articles\/new-leadership-team-and-bold-rebrand"},{"title":"Certifications vs Experience \u2013 what really gets you over the line","link":"https:\/\/sleeq.global\/articles\/salesforce-certifications-vs-experience","description":"

\n \"Certifications <\/a> \n<\/div> \n

Ask anyone in tech what matters most when you are building a career, and you will usually hear two words \u2013 certifications and experience. Both have their place, but they do different jobs. At SLEEQ, we believe certifications keep your foundations strong, while experience turns those foundations into impact.<\/h3>","category":"Careers","pubDate":"Mon, 29 Sep 2025 02:56:38 GMT","guid":"https:\/\/sleeq.global\/articles\/salesforce-certifications-vs-experience"},{"title":"From day one \u2013 what it's like to join SLEEQ","link":"https:\/\/sleeq.global\/articles\/what-its-like-to-join-sleeq-onboarding","description":"
\n \"From <\/a> \n<\/div> \n

That first morning in a new role can be a mix of excitement and uncertainty. New names to remember, new tools to figure out, and a sense you should already be moving at full speed.<\/h3>","category":["Careers","News"],"pubDate":"Mon, 29 Sep 2025 02:10:25 GMT","guid":"https:\/\/sleeq.global\/articles\/what-its-like-to-join-sleeq-onboarding"},{"title":"Laminex empowers smarter service with Salesforce Einstein & Exp Cloud","link":"https:\/\/sleeq.global\/articles\/laminex-salesforce-service-cloud-case-study","description":"
\n \"Laminex <\/a> \n<\/div> \n

Laminex<\/span><\/a> <\/a>partnered with SLEEQ to transform its customer engagement model by implementing Salesforce Service Cloud Einstein<\/span><\/a>, Experience Cloud, and Knowledge.<\/h3>","category":["Case studies","Insights"],"pubDate":"Sun, 28 Sep 2025 12:00:00 GMT","guid":"https:\/\/sleeq.global\/articles\/laminex-salesforce-service-cloud-case-study"},{"title":"Leading with values, the SLEEQ way","link":"https:\/\/sleeq.global\/articles\/leading-with-values-sleeq-way","description":"
\n \"Leading <\/a> \n<\/div> \n

Discover how SLEEQ\u2019s values shape the way we work, lead, and deliver results. From real trust to shared success, see why values-led delivery sets us apart.<\/h3>","category":"Careers","pubDate":"Fri, 19 Sep 2025 15:45:00 GMT","guid":"https:\/\/sleeq.global\/articles\/leading-with-values-sleeq-way"},{"title":"From book to practice \u2013 applying flawless consulting in client projects","link":"https:\/\/sleeq.global\/articles\/applying-flawless-consulting-in-salesforce-projects","description":"
\n \"From <\/a> \n<\/div> \n

Some books stay with you long after you close the cover. For Anzac, one of our Technical Consultants, Flawless Consulting<\/em><\/a> by Peter Block was a reminder that great consulting is about more than systems, it is about people.<\/h3>","category":"Careers","pubDate":"Tue, 16 Sep 2025 13:00:00 GMT","guid":"https:\/\/sleeq.global\/articles\/applying-flawless-consulting-in-salesforce-projects"},{"title":"Starting strong \u2013 reflections on my onboarding journey","link":"https:\/\/sleeq.global\/articles\/url-\/-onboarding-experience-sleeq","description":"
\n \"Starting <\/a> \n<\/div> \n

Starting a new role always comes with a mix of anticipation and curiosity. For me, those first days at SLEEQ were marked by a strong sense of structure and professionalism. I was impressed by how meticulous the onboarding process was, especially for a company of this size. It immediately gave me confidence that this was an organisation that takes people and process seriously.<\/h3>","category":"Careers","pubDate":"Tue, 16 Sep 2025 13:00:00 GMT","guid":"https:\/\/sleeq.global\/articles\/url-\/-onboarding-experience-sleeq"},{"title":"Ricoh South Pacific improves Salesforce delivery with SLEEQ","link":"https:\/\/sleeq.global\/articles\/ricoh-salesforce-configuration-case-study","description":"
\n \"Ricoh <\/a> \n<\/div> \n

Ricoh South Pacific<\/a>, a leader in workplace technology and services, needed a Salesforce delivery model<\/a> that balanced speed with sustainability. With multiple business units and a complex service environment, the challenge was to simplify execution while ensuring that solutions were easy to adopt and scale.<\/h3>","category":["Case studies","Insights"],"pubDate":"Mon, 15 Sep 2025 10:58:14 GMT","guid":"https:\/\/sleeq.global\/articles\/ricoh-salesforce-configuration-case-study"}]}}