Videos by Edward T Vieira, Jr.
Public Relations Planning provides students with an in-depth understanding of the steps involved ... more Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. Introduction to Real World Statistics provides students with the basic concepts and practices of ... more Introduction to Real World Statistics provides students with the basic concepts and practices of applied statistics, including data management and preparation; an introduction to the concept of probability; data screening and descriptive statistics; various inferential analysis techniques; and a series of exercises that are designed to integrate core statistical concepts. The author’s systematic approach, which assumes no prior knowledge of the subject, equips student practitioners with a fundamental understanding of applied statistics that can be deployed across a wide variety of disciplines and professions. This study, which was based on the General Learning Model (GLM), examined the effects of prosocia... more This study, which was based on the General Learning Model (GLM), examined the effects of prosocial gaming on girls’ thoughts about perceived justified and unjustified aggressive attitudes as operationalized by four scenarios. The process was mediated by participants’ general perspective-taking and sympathy abilities, which relate to the cognitive and affective routes to learning. Structural equation modeling was used to examine the process. One-hundred and forty-five girls ages 7-15 completed the self-report online survey. Findings suggest that prosocial gaming is associated with greater perspective-taking and sympathizing abilities. These abilities positively correlated with thoughts about all types of violence as wrong whether or not “justified” and independent of severity. 4 views
This exploratory study attempted to discover key public relations (PR) practitioner roles through... more This exploratory study attempted to discover key public relations (PR) practitioner roles through a survey design using factor-cluster analysis. The Public Relations Society of America (PRSA) partnered with the researchers by inviting PRSA members to complete a survey in which 256 members participated. Although different items were used, the results of this study were similar to the findings of a study conducted on European PR practitioners by Beurer-Zullig, Fieseler, and Meckel (2009) thus suggesting concurrent validity. Five PR roles were found incorporating personal characteristics, modes of communication, management and technical functions, perceived level of respondent strategic planning process involvement, and attitudes about communication goals and PR measurement (including perceived competency). The roles were labeled negotiator, policy advisor, brand officer, internal communicator, and press agent. 6 views
Article in the Encyclopedia of Media Violence
Books by Edward T Vieira, Jr.
Constructing Arguments (Fridy, S.). New York City, N.Y.: McGraw-Hill Publishing., 1998
Developed the Speech Preparation Model.
Rouledge, 2024
Public Relations Planning: A Practical Guide for Strategic Communication provides students with a... more Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions and chapter exercises facilitate comprehension.
Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.
Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.
Public Relations Planning is featured on the International Public Relations Association web site.
Book chapter in Public Relations for Social Responsibility: Affirming DEI Commitment with Action, 2021
Due to economic restraints, minority healthcare patients often are unable to obtain medications t... more Due to economic restraints, minority healthcare patients often are unable to obtain medications that have been prescribed for health-related conditions. This can eventually lead to debilitating effects of unmanaged chronic illness (Briesacher, Limcangco, & Gaskin, 2003). Ironically, a potential unintended benefit of the Covid-19 crisis may be our increased awareness and understanding that minority populations are consistently and disproportionately disadvantaged in terms of healthcare access. Addressing these issues requires that we develop and effectively implement purposeful diversity and inclusion practices in the healthcare industry. Without this equity cannot be achieved. In other words, systems need to exist to be able to support individuals based on their specific needs.
Book chapter in The Use and Effectiveness of CSR Communications through Digital Platforms: A Research Anthology, 2018
Text network analysis (TNA) approach is proposed as a complement to traditional content analysis ... more Text network analysis (TNA) approach is proposed as a complement to traditional content analysis methods because it distills content to a more manageable amount of text for analysis and provides text structure. TNA offers a number of benefits. First, it is unsupervised and employs network analysis betweenness centrality and degree principles designed to identify influential words and word clusters for subsequent analysis and interpretation. From that point, any number of content analysis strategies can be applied to the content, including analyses that incorporate individual and contextual-related nontextual factors. Second, TNA is informed by the Landscape Model of Reading Comprehension, which is a reader-focused framework. Third, since TNA is unsupervised, it is not labor intensive and time consuming. Finally, TNA provides a graphical visualization of the analysis that offers an overview of the entire text, indicating key words and word themes. We illustrate this approach by analyzing the 2002 and 2012 ExxonMobil CEO CSR introductory letters.
Public Relations Planning: A Strategic Approach, 2018
Recommended by the International Public Relations Association, Public Relations Planning: A Strat... more Recommended by the International Public Relations Association, Public Relations Planning: A Strategic Approach is a comprehensive, useful, and usable resource for teaching and learning public relations.
Introduction to Real World Statistics provides students with the basic concepts and practices of ... more Introduction to Real World Statistics provides students with the basic concepts and practices of applied statistics, including data management and preparation; an introduction to the concept of probability; data screening and descriptive statistics; various inferential analysis techniques; and a series of exercises that are designed to integrate core statistical concepts. The author’s systematic approach, which assumes no prior knowledge of the subject,equips student practitioners with a fundamental understanding of applied statistics that can be deployed across a wide variety of disciplines and professions.
Papers by Edward T Vieira, Jr.
Annual Conference of the International Communication Association: Washington, D.C., 2001
Society of Experimental Social Psychology Convention: Ohio State University in Columbus, O.H., 2002
Annual Conference of the Association for Education in Journalism and Mass Communication: San Antonio, T.X., 2005
Annual Conference of the National Communication Association: Boston, M.A, 2005
Annual Convention of the Society of Experimental Social Psychology Symposium: Sacramento, C.A., 2008
Annual Conference of the National Communication Association: Chicago, I.L., 2009
Seventh International Conference on Emotions and Worklife: Montreal, Canada, 2010
Annual Conference of the Society for Affective Science, Oakland, C.A., April 9-11, 2015
Buck, R., Wang, Y., Nakamura, M., Jing, Y., & Vieira, E. T., Jr. (2015). An Ecological Systems Vi... more Buck, R., Wang, Y., Nakamura, M., Jing, Y., & Vieira, E. T., Jr. (2015). An Ecological Systems View of Social Emotions: Evidence from Americans, Japanese, and Uyghur and Han Chinese. Peer-reviewed paper presented at the Annual Conference of the Society for Affective Science,
Oakland, C.A., April 9-11.
Town of Mansfield, CT, 1999
Conducted a situational analysis, including focus groups, interviews, and secondary data analysis... more Conducted a situational analysis, including focus groups, interviews, and secondary data analysis. Based on research, developed a communication campaign.
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Videos by Edward T Vieira, Jr.
Books by Edward T Vieira, Jr.
This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions and chapter exercises facilitate comprehension.
Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.
Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.
Public Relations Planning is featured on the International Public Relations Association web site.
Papers by Edward T Vieira, Jr.
Oakland, C.A., April 9-11.
This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions and chapter exercises facilitate comprehension.
Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.
Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.
Public Relations Planning is featured on the International Public Relations Association web site.
Oakland, C.A., April 9-11.