In 2016, Ruben and Irene (the CEOs), released their first big plugin to the WordPress ecosystem GamiPress, a complete and flexible gamification system that gave site administrators a clean, simple way to build the gamification strategy they want. GamiPress does aim to provide all of the fundamentals and much more in a clear, concise, and easy to use way.

Then, in 2018 they designed a new plugin, AutomatorWP, an automator plugin connected with +200 plugins and external platforms that opens the door to a brand new era to WordPress since now, any administrator is able to modify how their plugins interact together and connect any of them with external web services like Zapier or Integromat.

In 2025, after the growth of GamiPress and AutomatorWP in functionalities and users, they wanted to provide a completely new experience to the management of shortened URLs and affiliate links in WordPress, offering again a flexible and powerful solution proof of their years of experience in WordPress, and here is our new child, ShortLinks Pro.