We Are Sheraa

UAE'S LEADING EARLY-STAGE STARTUP ECOSYSTEM

Sheraa supports visionary founders on their journey from early traction to global scale. Since 2016, our founder-first programs, expert mentorship, and ecosystem access have helped startups grow, scale, and compete on a global platform

500+

Startups Supported

69%

Survival rate of Sheraa incubated startups

$297M

Capital raised by Sheraa incubated startups

Why Founders Choose Sheraa

BUSINESS OPPORTUNITIES

  • Direct connections to government, corporate partners, investors, and ecosystem leaders 
  • Opportunities for partnerships, pilots, and market entry

HANDS-ON EXPERT SUPPORT

  • Hands-on guidance from experienced founders, operators, and subject-matter experts
  • Practical support across growth, go-to-market, and fundraising readiness

ACCESS TO TALENT

  • Connect with emerging startup talent
  • Connect with talent from specialized upskilling programs

CLEAR PATH TO SCALE

  • Structured programs that help founders move faster and stay focused on execution
  • Clear pathways from early traction to scale

A FOUNDER-FIRST COMMUNITY

Be part of a thriving ecosystem of founders, innovators, and operators collaborating, learning, and growing together across stages and markets.

COMMUNITY
BENEFITS

$1M+ in Founder Perks

Unlock curated discounts on tools, software, marketing platforms, and essential services to help you operate efficiently and scale smarter.

Collaborative Coworking Space

Work alongside fellow founders in a shared, purpose-built space designed for collaboration, learning, and growth.

Global Ecosystem Access

Engage with founders, mentors, partners, and investors internationally.

Peer Support Network

Connect with fellow founders who understand the realities of building and scaling a startup.

200 +

Corporate, government, and ecosystem partners

50 +

Active mentors, advisors, and industry experts

2690 +

Jobs created by Sheraa Incubated Startups

9/10

Founders happy with support received

Our Programs

SUPPORTING FOUNDERS ACROSS EVERY STAGE

YOUR STARTING POINT AS A FOUNDER

Designed for students and aspiring founders looking to understand the essentials of entrepreneurship and gain clarity before building a startup.

Duration

2.5 hours
Format

Self-paced, online
Who is it for

Aspiring entrepreneurs
Support

Bite-sized video lessons, practical frameworks, and guidance to navigate the early stages of building a venture

BUILD YOUR FOUNDATION

Designed for students & aspiring founders looking to build strong fundamentals and prepare for growth.

Duration

8 weeks
Format

Part-time
Who is it for

Students & aspiring founders
Support

Mentorship, workshops, ecosystem access

VALIDATE AND GROW

Built for early-stage startups ready to gain traction and strengthen their path to scale.

Duration

4 months
Format

Part-time / Hybrid
Who is it for

Early-stage founders
Support

Expert mentorship, growth support, founder community

SCALE WITH PURPOSE

Built for early-stage startups ready to gain traction and strengthen their path to scale.

Duration

4 months
Format

Part-time / Hybrid
Who is it for

Early-stage founders
Support

Expert mentorship, growth support, founder community

UNLOCK MARKET OPPORTUNITIES

Connect with corporate and government partners to access real market opportunities and expand into new markets.

Duration

Program-based
Format

Cohort-based
Who is it for

Early-stage and growth-stage startups
Support

Ecosystem connections, partner introductions, PoC Contract

Hear from our founders

"S3’s journey was transformative, allowing us to work closely with international startups and accelerate our expansion into new markets as a UAE-born company"

Abdullah Alsalmani

Co-Founder of Spacepoint

"STARTUP DOJO PLUS offered clear, practical guidance on turning ideas into viable and scalable business models, with real-world application"

Mohamed Eid

Co-Founder Eshara (Dojo+)

"A transformative experience that strengthened my strategic thinking and grounded it in real world insight, helping me grow as a founder and leader"

Noora Al Suwaidi

Co-Founder of Teel Floral Studio (SWIF Program)

"Access Sharjah, gave me the opportunityto showcase arabee’s capabilities and scale with confidence, supportedby Sheraa’s team that truly champions a founder success"

Lenka Basweidan

Founder, Arabee (ASC)

READY TO LAUNCH YOUR JOURNEY?

Join the region's most successful startup ecosystem and transform your ambitious ideas into impact-driven ventures that scale globally.