Digital Learning Designer | 8 Years Creating High-Impact E-Learning

I design e-learning solutions that drive measurable behaviour change and business results. With a Level 5 Digital Learning Design Apprenticeship (Distinction, 2025) and expertise spanning the full development stack—from instructional design to multimedia production—I deliver polished, professional learning experiences from concept to deployment.

Portfolio Highlights

Each project below represents a unique challenge solved through innovative digital learning design. Click on any image to explore the full project.

CHATS

Gold Stevie® Award Winner – Achievement in Workplace Learning

A comprehensive behavioural change programme designed to transform customer service interactions across a major retail organisation. This flagship project demonstrates my ability to create industry-recognised learning solutions that drive measurable business impact.

Challenge: Retail staff needed consistent, effective tools for handling customer conversations while maintaining brand values.

Solution: Developed a suite of scenario-based learning, interactive decision-making, and practical application exercises built in Articulate Storyline.

Impact: Recognised internationally for innovation, this programme established a consistent approach to customer engagement across AIB.

Tools: Articulate Storyline, Adobe Illustrator, custom graphics, audio production

Energy Awareness

A comprehensive sustainability training programme educating retail staff on energy conservation practices and environmental responsibility.

Challenge: Create engaging content around potentially dry topics like energy usage, carbon reduction targets, and operational efficiency.

Solution: Designed interactive modules including a custom JavaScript-powered mini-game where learners identify energy waste sources in an isometric store view. The weighted scoring system reflected actual ESOS audit findings (£300k+ savings potential), teaching staff that heating improvements deliver 12x greater ROI than lighting fixes.

Impact: Increased staff awareness of energy-saving practices and contributed to organisational environmental targets.

Tools: Articulate Storyline/Rise, custom graphics, JavaScript

Waste, Recycling, & You

An engaging environmental awareness course featuring an interactive recycling minigame that transforms routine compliance training into an enjoyable learning experience.

Challenge: Make waste management and recycling procedures memorable and actionable for retail staff.

Solution: Developed a gamified sorting activity where learners practice categorising waste streams, reinforcing proper disposal procedures through interactive practice.

Impact: High engagement scores and improved compliance with waste management protocols.

Tools: Articulate Storyline, custom game mechanics, interactive graphics

Respect at Work

A thoughtfully designed course exploring protected characteristics, workplace inclusion, and respectful behaviour through custom graphics and animations.

Challenge: Create sensitive, inclusive content that resonates with diverse learner audiences whilst addressing legal requirements.

Solution: Designed scenario-based learning with custom illustrations representing diverse individuals, ensuring every learner feels valued and represented.

Impact: Positive feedback on inclusive approach; reinforced organisational commitment to diversity and respect.

Tools: Articulate Rise, Vyond, custom graphics, animation

ELVES

A creative approach to customer service training featuring original poetry and voiceover work, demonstrating how festive theming can transform standard training.

Challenge: Deliver essential customer service reminders during the busy Christmas retail period whilst maintaining engagement.

Solution: Created a festive narrative framework with original rhyming content and character voiceovers to make the training memorable and enjoyable.

Impact: High completion rates during peak retail season; positive learner feedback on creative approach.

Tools: Articulate Storyline, audio recording and production, scriptwriting, voiceover performance

Environment Targets & Ambitions

A comprehensive course communicating organisational environmental commitments and targets through combined Storyline and Vyond animation.

Challenge: Explain complex sustainability targets and corporate environmental strategy in an accessible, engaging format.

Solution: Combined data visualisation with animated storytelling to make corporate environmental goals personally relevant to staff.

Impact: Increased staff understanding of organisational environmental commitments.

Tools: Articulate Storyline, Vyond animation, data visualisation

Safe Commuting in the Dark

A Vyond-created microlearning module delivering practical safety tips through engaging animation.

Challenge: Address seasonal safety concerns for staff commuting during winter months with reduced daylight.

Solution: Created a concise, visually engaging animation covering high-visibility clothing, route planning, and personal safety awareness.

Impact: Timely, targeted safety guidance delivered efficiently during autumn/winter period.

Tools: Vyond animation, microlearning design

Incident Management

A compliance course bringing Health & Safety incident reporting to life through practical examples, interactive elements, and clear guidance.

Challenge: Ensure staff understand when and how to report workplace incidents whilst maintaining engagement with mandatory compliance content.

Solution: Designed scenario-based learning with branching interactions, knowledge checks, and digital declarations to reinforce proper reporting procedures.

Impact: Improved incident reporting compliance and staff confidence in following H&S procedures.

Tools: Articulate Storyline, scenario design, interactive assessments

Motion Graphics Showreel

A curated collection of custom After Effects animations demonstrating technical versatility and creative visual storytelling for learning applications.

This showreel highlights my ability to create professional motion graphics that enhance learning content, from animated diagrams and data visualisations to character animations and kinetic typography.

Tools: Adobe After Effects, animation principles, visual storytelling

Technical Expertise

E-Learning Development

Articulate Storyline 360 | Articulate Rise 360 | DominKnow | Elucidat | Lectora | Learning Management Systems | SCORM/xAPI/WCAG 2.1 | Instructional Design Frameworks

Creative Production

Adobe Creative Suite (After Effects, Photoshop, Illustrator, Premiere, InDesign) | Vyond | Video Production & Editing | Animation | Audio Production & Mastering | Voiceover Recording | Graphic Design | Logic Pro

Digital & Web Technologies

HTML/CSS | JavaScript/jQuery | WordPress Development | Responsive Design | Web Design | SEO Optimisation | Google Analytics

Core Competencies

Learning Needs Analysis | Instructional Writing & Copywriting | Stakeholder Management | Project Management | Accessibility & Inclusive Design | Adult Learning Principles | Client Presentation

Efficient Development Workflow 

I leverage AI tools strategically to accelerate content development whilst maintaining full creative and instructional control. This includes rapid generation of assessment items, code validation, proofreading, and tone adaptation – allowing me to deliver high-quality learning experiences more efficiently without compromising pedagogical rigour.

Learning Design Philosophy

I follow a strategic, evidence-based process:

  1. Analysis: Deep dive into learning needs, audience characteristics, and business objectives
  2. Design: Create storyboards and prototypes grounded in learning theory and cognitive science
  3. Development: Build polished, accessible content using the right tools for each challenge
  4. Evaluation: Measure impact through analytics, feedback, and business metrics

This approach ensures every project delivers both engaging learner experiences and measurable business results.

Let’s Connect

I’m available for freelance projects, contract work, and permanent positions. Whether you’re looking to transform your training programme or create targeted microlearning experiences, I’d welcome the opportunity to discuss how I can help.

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