Masterclasses – SERP Conf. Sofia 2026
March 26, 2026 | FEBA, Sofia University
*The sessions will be conducted in Bulgarian
One day. Three Masterclasses.
For businesses that already understand performance marketing.
Three consecutive masterclasses, delivered within a single day. Each session examines a different area where AI, automation, and platforms are reshaping how performance decisions are made.
For teams that already run campaigns, manage budgets, and make trade-offs every day.
You can apply for access to one masterclass, a combination of two, or the full program.
Who these Masterclasses for?
These masterclasses are intended for organizations and individuals who already operate in complex marketing environments and are directly accountable for outcomes.
This typically includes:
- Online businesses with active, ongoing media spend
- Enterprise-level teams managing multi-channel performance
- Marketing leaders responsible for growth and budget allocation
- Owners and executives involved in strategic marketing decisions
- Organizations with established investment in Meta Ads, Google Ads, and SEO
If you are still looking for fundamentals or platform walkthroughs, this will not be the right format.
Managing conflicts of interest and conditions for discussion
To maintain the quality of the discussion, participation is selective.
Only one business per niche is accepted. Direct competitors are not admitted together.
Applications are reviewed and may be declined by the SERP Conf. team if a conflict of interest is identified.
This allows discussions to stay specific, direct, and commercially realistic.
Meta & AI: Using Them as Tools for Growth
9:00 – 11:30
- Is Meta still worth it and why the old targeting methods no longer work.
- Ads as a key to success. Where AI can boost your performance, and where it can hold you back.
- Practical session: Creating ads that stand out and drive results instead of waste budget.
- The line between AI and humanity: Where strategy and automation meet for business growth.
Google Ads in 2026: What to Automate and What to Control
12:30 – 15:00
- The algorithm is not a strategy
- Automation ≠ autopilot
- AI isn’t human, but it can spend money like one
- Stop “setting up” campaigns and hoping for the best
- How to stop Google Ads from training you to pay more
Visibility and Influence in AI Search: SGE, AI Overviews & AI Chatbots
15:30 – 18:00
- Technical Foundations for AI Visibility
- SEO- and AI-Ready Information Architecture & Navigation
- Content Strategy & High-Impact Content Types for AI
- Content Format, Quality & Structure That AI Prefers
- Building Brand Authority, Trust & E-E-A-T for AI Systems
Apply for access
Access is reviewed on a first-approved basis within each market segment. Once a direct competitor is confirmed, applications from competing organizations will be declined.
*Only 10 businesses per session will be selected to participate.