Peregrine Clothing
- UX/UI design
- Brand development
- Front-end development
- Shopify Plus development
- Copywriting
Since 1796, Peregrine has worked closely with British farmers, weavers, and designers to create clothing that’s sustainable, traceable and ethical – from initial designs to final stitch.
As an eighth-generation family business, Peregrine has heritage at its heart. But it was time to bring the brand’s identity and e-commerce site into the 21st century.
The challenge
Our goal was to create a new visual and verbal identity that Peregrine’s audience would identify with – one that gives a nod to its great British heritage, talks honestly and authentically about sustainability, and is worthy of a premium clothing brand. And all of this had to translate into a Shopify site that sells to shoppers across the globe.
Our approach
Research revealed that 3 in 4 users were returning visitors. And since loyal audiences are more likely to purchase, the goal was to create a more personalised shopping experience that would be peppered with recommendations and upsell opportunities, and fully embrace this latest chapter in the brand’s 225-year-old story.
Brand
A traditional brand with a bold new energy
We modernised the Peregrine brand by introducing a new look and feel that’s playful and youthful, but still celebrates its core values. We paired a new palette of contrasting colours with distinctive design elements such as badge stamps and image inktraps – then, we went big and bold with typography.
Tone of voice
A voice that speaks volumes
British style is about independence and eclecticism. And when your history is as inspiring as Peregrine’s, it's only right that you write with flair. We outlined a new brand voice that brings together the wit of British humour, the authenticity of storytelling, and the straight-talking tone of a brand that’s big on sustainability. In other words, charming, honest and rugged. Definitely no wooliness.
Design
Personal(ised) shopping, from the wishlist to the checkout
With a high number of returning visitors, it made sense to incorporate more upsell features in both the cart and the wishlist. Shoppers now see recommended products based on what they’ve purchased in the past. Or, they’re presented with suggestions of products that (based on data from past visitors) are frequently purchased together.
[Series Eight’s] commitment didn't end at launch; they have continued to provide consistent, high-level support, allowing our digital presence to evolve alongside our brand. We couldn't ask for a more dedicated agency to help us navigate our continued growth.
Head of Trading, Peregrine Clothing
Recognition
- Awwwards
- Honourable Mention
- CSS Awards
- Special Kudos in UX Design, UI Design & Innovation
Team
- Senior Designer
- Biel Morro
- Developer
- Fi Bennett
- Head of Development
- Alistair Shepherd
- Copywriter
- Bobbie Hiscock
- Client Services Director
- Sam Watts