{"id":90239,"date":"2022-02-17T01:33:13","date_gmt":"2022-02-17T01:33:13","guid":{"rendered":"https:\/\/seo.co\/2014\/07\/16\/splitting-blog-post-multiple-pages-good-seo\/"},"modified":"2023-05-01T12:42:20","modified_gmt":"2023-05-01T12:42:20","slug":"splitting-blog-post-multiple-pages-good-seo","status":"publish","type":"post","link":"https:\/\/seo.co\/split-blog-posts\/","title":{"rendered":"Is Splitting a Blog Post Into Multiple Pages Good for SEO?"},"content":{"rendered":"<p>Some of the <a href=\"https:\/\/seo.co\/writing\/hire-writers\/\">best content on the web<\/a> uses multiple pages to cover the same idea.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>A blog series or related blog topics, organized on-site with a menu<\/li>\n<li>A piece of <a href=\"\/pillar-content\/\">pillar content<\/a> with a supporting, ancillary Q&amp;A section<\/li>\n<li>A content cluster where multiple sub-topics are arranged around a head, <a href=\"\/money-pages\/\">money key phrase<\/a> and folder<\/li>\n<\/ul>\n<p>Simply put, great content will always <a href=\"\/increase-website-traffic\/\">attract huge numbers of visitors<\/a> and keep a site ranked highly in search whether you understand in-depth SEO tactics or not.<\/p>\n<p><span style=\"line-height: 1.5em;\">If you have a longer blog post, splitting it up into multiple pages may help your blog&#8217;s visibility in search. <\/span><\/p>\n<p><span style=\"line-height: 1.5em;\">Most likely, traffic to other pages on your <a href=\"https:\/\/seo.co\/blog-gain\/\">blog<\/a> will come from both <a href=\"\/link-building\/\">off-site link building<\/a> efforts or on-site internal links.\u00a0<\/span><\/p>\n<p><span style=\"line-height: 1.5em;\">If you write a blog post that&#8217;s longer than 3,000 words, your best option may be to split it up into multiple pages.\u00a0<\/span><\/p>\n<p>In addition, you may be able to increase your ranking by implementing a multiple-page post that includes easy navigation to subsequent pages.<\/p>\n<p>Here are some additional tips for improving <a href=\"\/\">SEO<\/a> with <a href=\"\/content-length\/\">longer blog posts<\/a>, multiple pages and blog series.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e6fdeeda423\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e6fdeeda423\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.co\/split-blog-posts\/#Break-Blog-Posts-into-Multiple-Pages\" >Break Blog Posts into Multiple Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.co\/split-blog-posts\/#Do-Blog-Series-Work-for-SEO\" >Do Blog Series Work for SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.co\/split-blog-posts\/#1-Break-Up-Longer-Blog-Posts-for-Easier-Reading\" >1. Break Up Longer Blog Posts for Easier Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.co\/split-blog-posts\/#2-Multiple-Points-of-SEO\" >2. Multiple Points of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.co\/split-blog-posts\/#3-Save-Time\" >3. Save Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.co\/split-blog-posts\/#4-Good-for-Video\" >4. Good for Video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.co\/split-blog-posts\/#How-to-Use-Internal-Linking-with-Multiple-Page-Blog-Posts\" >How to Use Internal Linking with Multiple Page Blog Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.co\/split-blog-posts\/#Benefits-of-Single-Posts\" >Benefits of Single Posts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Break-Blog-Posts-into-Multiple-Pages\"><\/span>Break Blog Posts into Multiple Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Breaking down a post into multiple pages is likely a good idea when:<\/p>\n<ul>\n<li>The <a href=\"\/content-length\/\">blog post length<\/a> is 2,000 words or more<\/li>\n<li>You have a lot of facts with images that could create a slide<\/li>\n<li>You have in-depth content that requires multiple keywords per page<\/li>\n<\/ul>\n<p>When you break up an article into multiple pages, you can target different keywords per page and also help your optimization for search with those keywords. You don&#8217;t have to place all of your keywords on a single page, which means you can spread your keywords throughout the content without worrying about the consequences of stuffing your blog post.<\/p>\n<p>In addition, <strong>more users will click through your first post<\/strong> to see the other pages and will more than likely engage with each of your pages. However, multiple pages also have some issues.<\/p>\n<p>One con of a multiple page post for SEO is that people will more than likely just link to the first page of the post. If you have something really <a href=\"\/link-worthy\/\">blog-worthy or links<\/a> on other pages, they may not be seen because only the first page is linked. All the link juice stays on the first page.<\/p>\n<p>Another problem with multiple page blog posts is that content is typically slim on the subsequent pages. You can&#8217;t add too many keywords or optimize your content for multiple pages if you only have 100 words per page.<\/p>\n<p>However, <strong>slide blog posts can be very popular and rank well<\/strong> just on their own while also including internal and external links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do-Blog-Series-Work-for-SEO\"><\/span>Do Blog Series Work for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In many popular blogs, you will see a blog series like<\/p>\n<p>&#8220;Favorite Mexican Dinner Night Recipes Volume 1&#8221;<\/p>\n<p>or<\/p>\n<p>&#8220;Top Strategies for Email Marketing: Beginner.&#8221;<\/p>\n<p>You can see how these blog series will develop into a multi-part post series that continuously expands upon information. There are several uses for blog series with SEO.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-Break-Up-Longer-Blog-Posts-for-Easier-Reading\"><\/span>1. Break Up Longer Blog Posts for Easier Reading<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you have written a blog post that&#8217;s 2,000 words or more, you should consider breaking it up into a blog series. This allows you to focus on great content that will intrigue readers and then also get readers to click through your blog, which treats them to a longer stay on your site.<\/p>\n<p>The key is to link to the next blog post at the top and bottom of the post. You can also use the &#8220;related topics&#8221; links at the bottom of your post to allow readers to skip to a part of the series that they prefer to read. We do this regularly with our longer posts by breaking them up into multi-part series with a link-able table of contents within the body of the content, just like we did with this piece on <a href=\"\/local-seo\/\">local SEO<\/a>:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-100250 size-large\" title=\"Break Up Longer Blog Posts for Easier Reading\" src=\"https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-1024x700.png\" alt=\"Break Up Longer Blog Posts for Easier Reading\" width=\"1024\" height=\"700\" srcset=\"https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-1024x700.png 1024w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-300x205.png 300w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-768x525.png 768w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-595xh.png 595w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-214x146.png 214w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-50x34.png 50w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post-110x75.png 110w, https:\/\/seo.co\/wp-content\/uploads\/2014\/07\/splitting-blog-post.png 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-Multiple-Points-of-SEO\"><\/span>2. Multiple Points of SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can create separate keyword lists for each blog post series allowing each post to rank on its own. You don&#8217;t have to <a href=\"\/keyword-stuffing\/\" target=\"_blank\" rel=\"noopener noreferrer\">keyword stuff<\/a> any of the content because you have plenty of content written to spread out your images, links and keywords.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-Save-Time\"><\/span>3. Save Time<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can plan blog post series for weeks giving you an easy post at least twice a month with a subject that you know is already popular with your readers. The main point is that you should focus on blog post series that have a lot of traffic. Tracking the traffic and comments on your blog post series is important to understand what topics to go forward with in the future.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4-Good-for-Video\"><\/span>4. Good for Video<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Videos have become the most important feature of any blog. If you have a blog post series, you can partner it up with a video series. This gives your site and post more visibility while also increasing the chances that it will be shared.<\/p>\n<p>A blog post series is a great way to break up content and make your blog easier to read. Since these are single posts, you can still link to them and use separate keyword lists to drive your <a href=\"\/services\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO strategy<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-to-Use-Internal-Linking-with-Multiple-Page-Blog-Posts\"><\/span>How to Use Internal Linking with Multiple Page Blog Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Internal linking is a beneficial strategy<\/strong> to make your site stickier. Visitors stick around by clicking on links to other pages of your site and reading more content or browsing other products. If you have multiple pages or a blog series, you can use internal <a href=\"\/link-building\/\">backlinks to increase SEO<\/a> and make it easier for readers to browse content. Some tips to follow with internal linking are:<\/p>\n<ul>\n<li>Use descriptive anchor text for internal links\n<ul>\n<li>&#8220;Google Play Review&#8221; rather than &#8220;my last review&#8221;<span style=\"line-height: 1.5em;\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Don&#8217;t overdo it with links\n<ul>\n<li>Readers just ignore any post with too many links<\/li>\n<li>Two internal links per page, two external links per page is best<span style=\"line-height: 1.5em;\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Remember to add external links for balance<\/li>\n<\/ul>\n<p>In addition, if you have multiple pages with a blog post, you can also use graphics to link to the next part of the series or the second page. You can <a href=\"\/images\/\">add titles for images<\/a> and links with this strategy. It also grabs the attention of your reader and lets them know where to find the rest of the content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits-of-Single-Posts\"><\/span>Benefits of Single Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In general,<strong> most professional SEOs still recommend single post<\/strong> over a multi-page post, especially when <a href=\"https:\/\/seo.co\/how-to-start-a-blog\/\">just starting a blog<\/a>.<\/p>\n<p>Typically people only read the first page of the post. Since readership dilutes for each page of a post, it&#8217;s difficult to rely on a multi-page post for <a href=\"https:\/\/seo.co\/\">SEO<\/a>. Single page posts are more searchable and can be printed easily, which is especially good if you are writing a how-to or guide.<\/p>\n<p>If you do have a longer single post, you don&#8217;t have to break it up into pages. You can use headings, images and blockquotes to make it easier to read.<\/p>\n<p>Ideally, there should be a plugin that allows pages to be viewed as one page for SEO and multiple pages for easy reading.<\/p>\n<p>Blog post series are likely the best way to break up longer content since you are still using a single post method, and you can include more <a href=\"\/link-building\/internal-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">internal links<\/a>.<\/p>\n<p>Whether you use single or multi-page posts, <strong>great content always seems to win higher rankings<\/strong> and will perform well in search engines results pages.<\/p>\n<p>Sharing your post through social networks and sending it to your subscribers will likely be the main source of website traffic.<\/p>\n<p>For further information on <a href=\"https:\/\/seo.co\/writing\/how-to-write-for-seo\/\">how to write with SEO in mind<\/a>, please visit our other post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the best content on the web uses multiple pages to cover the same idea. For example: A blog series or related blog topics, organized on-site with a menu A piece of pillar content with a supporting, ancillary Q&amp;A section A content cluster where multiple sub-topics are arranged around a head, money key phrase and folder Simply put, great content will always attract huge numbers of visitors and keep a site ranked highly in search whether you understand in-depth SEO tactics or not. If you have a longer blog post, splitting it up into multiple pages may help your blog&#8217;s visibility in search. Most likely, traffic to other pages on your blog will come from both off-site link building efforts or on-site internal links.\u00a0 If you write a blog post that&#8217;s longer than 3,000 words, your best option may be to split it up into multiple pages.\u00a0 In addition, you may be able to increase your ranking by implementing a multiple-page post that includes easy navigation to subsequent pages. Here are some additional tips for improving SEO with longer blog posts, multiple pages and blog series. Break Blog Posts into Multiple Pages Breaking down a post into multiple pages is likely a good idea when: The blog post length is 2,000 words or more You have a lot of facts with images that could create a slide You have in-depth content that requires multiple keywords per page When you break up an article into multiple pages, you can target different keywords per page and also help your optimization for search with those keywords. You don&#8217;t have to place all of your keywords on a single page, which means you can spread your keywords throughout the content without worrying about the consequences of stuffing your blog post. In addition, more users will click through your first post to see the other pages and will more than likely engage with each of your pages. However, multiple pages also have some issues. One con of a multiple page post for SEO is that people will more than likely just link to the first page of the post. If you have something really blog-worthy or links on other pages, they may not be seen because only the first page is linked. All the link juice stays on the first page. Another problem with multiple page blog posts is that content is typically slim on the subsequent pages. You can&#8217;t add too many keywords or optimize your content for multiple pages if you only have 100 words per page. However, slide blog posts can be very popular and rank well just on their own while also including internal and external links. Do Blog Series Work for SEO In many popular blogs, you will see a blog series like &#8220;Favorite Mexican Dinner Night Recipes Volume 1&#8221; or &#8220;Top Strategies for Email Marketing: Beginner.&#8221; You can see how these blog series will develop into a multi-part post series that continuously expands upon information. There are several uses for blog series with SEO. 1. Break Up Longer Blog Posts for Easier Reading If you have written a blog post that&#8217;s 2,000 words or more, you should consider breaking it up into a blog series. This allows you to focus on great content that will intrigue readers and then also get readers to click through your blog, which treats them to a longer stay on your site. The key is to link to the next blog post at the top and bottom of the post. You can also use the &#8220;related topics&#8221; links at the bottom of your post to allow readers to skip to a part of the series that they prefer to read. We do this regularly with our longer posts by breaking them up into multi-part series with a link-able table of contents within the body of the content, just like we did with this piece on local SEO: 2. Multiple Points of SEO You can create separate keyword lists for each blog post series allowing each post to rank on its own. You don&#8217;t have to keyword stuff any of the content because you have plenty of content written to spread out your images, links and keywords. 3. Save Time You can plan blog post series for weeks giving you an easy post at least twice a month with a subject that you know is already popular with your readers. The main point is that you should focus on blog post series that have a lot of traffic. Tracking the traffic and comments on your blog post series is important to understand what topics to go forward with in the future. 4. Good for Video Videos have become the most important feature of any blog. If you have a blog post series, you can partner it up with a video series. This gives your site and post more visibility while also increasing the chances that it will be shared. A blog post series is a great way to break up content and make your blog easier to read. Since these are single posts, you can still link to them and use separate keyword lists to drive your SEO strategy. How to Use Internal Linking with Multiple Page Blog Posts Internal linking is a beneficial strategy to make your site stickier. Visitors stick around by clicking on links to other pages of your site and reading more content or browsing other products. If you have multiple pages or a blog series, you can use internal backlinks to increase SEO and make it easier for readers to browse content. Some tips to follow with internal linking are: Use descriptive anchor text for internal links &#8220;Google Play Review&#8221; rather than &#8220;my last review&#8221;\u00a0 Don&#8217;t overdo it with links Readers just ignore any post with too many links Two internal links per page, two external links per page is best\u00a0 Remember to add external links for balance In addition, if you have multiple pages with a blog<\/p>\n","protected":false},"author":16,"featured_media":100788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-90239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Splitting a Blog Post Into Multiple Pages Good for SEO? | SEO Agency<\/title>\n<meta name=\"description\" content=\"There are pros and cons to keeping your blog content on a single page or breaking up your post into a series. Click here to discover\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.co\/split-blog-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Splitting a Blog Post Into Multiple Pages Good for SEO? | SEO Agency\" \/>\n<meta property=\"og:description\" content=\"There are pros and cons to keeping your blog content on a single page or breaking up your post into a series. Click here to discover\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.co\/split-blog-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seodotco\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T01:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-01T12:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo3.wpenginepowered.com\/wp-content\/uploads\/2014\/07\/Is-Splitting-a-Blog-Post-Into-Multiple-Pages-Good-for-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel Edwards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seodotco\" \/>\n<meta name=\"twitter:site\" content=\"@seodotco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samuel Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Splitting a Blog Post Into Multiple Pages Good for SEO? | SEO Agency","description":"There are pros and cons to keeping your blog content on a single page or breaking up your post into a series. 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