Google’s AI mode: I scraped it, I rewrote it, I kept the traffic!
Google’s AI mode: I scraped it, I rewrote it, I kept the traffic! Google’s approach is damaging the entire online ecosystem. When you steal content…
Is Elie Berreby the Search Engine Marketing King? Is he a cybersecurity researcher? Could he be a senior SEO n00b as his official Linkedin title suggests?
Nobody knows except the Fortune 500 companies and European groups he advises regarding enterprise and global SEO. My guess? He is a n00b!
Google’s AI mode: I scraped it, I rewrote it, I kept the traffic! Google’s approach is damaging the entire online ecosystem. When you steal content…
Programmatic SEO scales value, not content! There are two acceptable types of programmatic SEO: 1. Data extraction from a unique database that’s injected into web…
Cosine Similarity: The Angle That Misses the Meaning SEO “experts” give cosine similarity too much credit for semantic matching. Cosine similarity is purely a geometric…
Influencer Marketing: Selling Out Costs More Than It Pays I’ve refused thousands of dollars for sponsored Linkedin posts in the past weeks. I’m not saying…
Why “Rankings” Don’t Apply to AI Search SEO consultants should NOT use the keyword “RANKINGS” applied to AI answer engines such as ChatGPT, Gemini, Claude…
AI Answers Over Search: Is Google Digging Its Own Grave? Google Search decided to become an AI answer engine. Google destroyed its own strategic moat…
SEO is dead and technical SEO is useless You’ve read this many times, right? Today you’re going to hear the truth. Hopefully this will be…
Rule 1: no SEO projections. Rule 2: Paid and Organic teams must share data. Rule 3: if a client isn’t serious about SEO, fire them…
DeepSeek: the Chinese AI model that’s a tech breakthrough and a security risk DeepSeek: at this stage, the only takeaway is that open-source models surpass…
The World Wants Influencers, I Want Truth I pay so much attention to my personal brand that it only took 1 MONTH to realize I…