Ad Calculators

Whether it be price or performance, there are so many things you will need to calculate in online advertising. How many clicks do your ads need to hit your target CPI? What viewability rate will make a CPvM rate worthwhile? How many impressions will it take to make you rich?

Use our handy Ad Calculators to work out what you need to know quickly and easily. To put it needlessly epically: understand metrics, understand your site.

Calculators for Revenue

Ad Revenue Forecaster Inventory Forecaster ROI Calculator ROAS Calculator Lifetime Value Calculator Impression RPM Calculator Page RPM Calculator

Calculators for Cost

CPA Calculator CPC Calculator CPM Calculator CPV Calculator CPE Calculator CPL Calculator CPI Calculator CPD Calculator CPvM Calculator PPC Calculator

Calculate How Much Money Your Site Could Earn From Advertising >

Ad Performance Calculators

Conversion Rate Calculator CTR Calculator Engagement Rate Calculator eCPM Calculator Viewability Rate Calculator Response Rate Calculator Install Rate Calculator VTR Calculator CPC vs CPM Tester Value for Money Calculator

Calculators for Social Media

Cost Per Follower Calculator Engagement Rate Calculator Follow Ratio Calculator
Facebook CTR Calculator Facebook Engagement Rate Facebook Cost Per Result Instagram Engagement Rate LinkedIn Engagement Rate LinkedIn CTR Calculator TikTok CPM Calculator TikTok Engagement Rate Twitter Engagement Rate YouTube Engagement Rate YouTube Cost Per View Calculator YouTube CPM Calculator

Estimate your future impressions, page views, and even your revenue with our Inventory Forecaster >

Calculators for Email Marketing

Email Bounce Rate Calculator Open Rate Calculator Click-To-Open Rate Calculator Unsub Rate Calculator

Date Comparison Calculators

Week-on-Week Calculator Month-on-Month Calculator Year-on-Year Calculator

Find out more:

• Digital Marketing Analytics Guide
• The Ultimate Guide To Advertising Metrics
• Ad Pricing Guide