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Search marketing news delivered daily | Search Engine Land

Now that the Google March 2025 core update has completed rolling out, we dug into the volatility data from this core update. You can read the whole report here.

In short, the Google March 2025 core update seems to have had similar levels of volatility compared to the Google December 2024 core update.

One note: At SMX Advanced in June, Mordy Oberstein will break down his theories on how the March core update differed from the December core update in his session, Google algorithm updates in 2025: How to deal with relentless rank volatility. Don’t miss it!

Barry Schwartz,
Volatility reporter

Agital Webinar: Rising Shopify Ad Costs? Smarter Ecommerce Strategies to Stay Profitable. Register Now.

SEO

Data providers: Google March 2025 core update had similar volatility to the previous update

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Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.

PPC

Google partners with Roblox on video ads

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The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

SEO

Indexing and SEO: 9 steps to get your content indexed by Google and Bing

Indexing-and-SEO-9-steps-to-get-your-content-indexed-by-Google-and-Bing

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

PPC

Ad hijacking: Understanding the threat and learning from Adidas

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Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.

Content marketing

Strategic content planning for SEO

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This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-E-A-T standards. It also provides a content optimization checklist.

PPC

Your guide to Google Ads Smart Bidding

Your-guide-to-Google-Ads-Smart-Bidding

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

SMX Advanced 2025: Advanced training for search marketers. See the agenda.

SEO

Google’s AI Mode: Here’s what matters for SEOs and marketers

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Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.

Agencies

2024 Conversion Benchmark Report

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Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

SEO

SEO priorities for 2025: Your guide to search success

SEO-priorities-for-2025-Your-guide-to-search-success

SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.

Expert-level training

Will we see you at SMX Advanced?

smxeast2019

The ultimate in-person training and networking experience exclusively for advanced SEOs and PPCs is back: Grab your All Access pass now and meet us at SMX Advanced, June 11-13 in Boston.

See the agenda

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