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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Google December 2025 core update rolling out now
This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Google updates links in AI Mode and expands Web Guide test in all tab
Google AI Mode now has more useful inline links while Google's expanded Web Guide is faster and surfaces smarter, deeper results.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.
Google confirms it releases smaller, unannounced core updates
Plus, a major Google core update is coming soon, which could bring significant ranking changes as it rolls out.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Google Search Console performance reports adds weekly and monthly views
This lets you drive deeper giving you more granular data in the Search Console reports.
Judge limits Google’s default search deals to one year
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
Google Shopping Ads now show merchant location labels
Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.
Google Search Console Insights integrating social channels
This is currently an experiment and rolling out to a limited number of sites.
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
Google’s proposed ad tech fixes face EU scrutiny
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Google Search Console tests “AI-powered configuration” to create dynamic reports
You can type what data you want to see on a report and Google will instantly create it for you.
Google Discover pushing users into AI Mode
When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.
AI Max undermines match-type control
AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.
Google home page search bar upload feature goes directly to AI Mode results
It does feel like AI Mode will be Google's default search experience sometime in the future.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
Google to sunset ads developer support forums in 2026
Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Google Ads tests new ‘Website Optimizer’ tool
Google revives Website Optimizer documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Google Ads’ Nano Banana Pro AI get rigorously tested
Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.
Google Ads overview tab now supports custom views
Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.