Generative Engine Optimization (GEO)
Search Engine Land is your go-to-source source for Generative Engine Optimization (GEO) news, trends, and cutting-edge content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies at the forefront of AI in search marketing.
Google AI Overviews: Breaking down innovations
Explore detailed insights into Google’s latest advancements in AI-powered search features, such as Google AI Overviews. From updates on how these tools shape search results to actionable tips for SEOs to maximize visibility, we cover the strategies you need to stay ahead.
Bing Generative Search: A competitive edge
Stay informed on Microsoft’s groundbreaking work in Bing Generative Search. Dive into news stories that explore the latest in generative AI’s impact on Bing and how marketers can leverage this technology to gain a competitive advantage.
Emerging AI search platforms: Expanding possibilities
The rise of new AI-driven tools is reshaping the search landscape beyond traditional players. Platforms like Perplexity AI and Microsoft Copilot offer innovative approaches to search, focusing on conversational, context-rich results tailored to user intent. Semrush Enterprise AIO lets you monitor brand visibility in AI-generated content, with eyes on everything from brand sentiment to how competitors are doing.
These tools showcase how emerging platforms can complement existing strategies, helping marketers harness the full potential of AI to drive engagement and efficiency.
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Doctor: Google’s AI Overview made up career-damaging claims about me
A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?
GEO Rank Tracker: How to monitor your brand’s AI search visibility
AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, Claude, Gemini, and Perplexity.
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
Cloudflare: 416 billion AI bot requests blocked since July
Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.
How AI Overviews are impacting ad position and the fight for top spot
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
ChatGPT adds more images to answers
ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Most ChatGPT links get 0% CTR – even highly visible ones
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
SEO vs. AI search: 101 questions that keep me up at night
Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
Search Engine Land Awards 2025: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2025.
Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Engineering the AI resume: SEO’s new path to the C-suite
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
The AI Visibility Index: Here’s who’s winning AI search
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
How to plan for GEO in 2026 and evolve your search strategy
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.
How to know if your GEO is working
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Forget the Great Decoupling – SEO’s Great Normalization has begun
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
How to measure and maximize visibility in AI search
Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.