{"id":1663,"date":"2023-07-13T12:46:07","date_gmt":"2023-07-13T11:46:07","guid":{"rendered":"https:\/\/sea.kaleidografik.dev\/projects\/template-copy-22\/"},"modified":"2023-08-01T17:57:12","modified_gmt":"2023-08-01T16:57:12","slug":"verso","status":"publish","type":"project","link":"https:\/\/seadesign.com\/projects\/verso","title":{"rendered":"Verso"},"content":{"rendered":"\n<figure id=\"masthead-block_acf-block-64c939689ac76\" class=\"custom-block masthead mt-5 first:mt-0 pb-5 last:pb-0\">\n  <div class=\"grid grid-cols-12 gap-x-5 gap-y-5 text-lg\">\n        <h1 class=\"col-span-12 md:col-span-6 font-univers-next-pro-r\">Verso<\/h1>    \n        <div class=\"col-span-12 md:col-span-6 xl:col-span-4 links-hover-gray\"><p>Solving real human&nbsp;problems<\/p>\n<\/div>      <\/div>\n<\/figure>\n\n\n<figure id=\"cover-image-block_acf-block-64c939689ac8c\" class=\"custom-block cover-image mt-5 first:mt-0 pb-5 last:pb-0   scroll-reveal\">\n  <div class=\"grid grid-cols-12 gap-x-5 gap-y-5\">\n    <div class=\"col-span-12\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_Header\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-768x408.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-1440x765.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-414x220.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-1024x544.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header.jpg 1920w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n<figure id=\"columns-block_acf-block-64c939689ac99\" class=\"custom-block columns mt-5 pb-5 last:pb-0  \">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5\">\n\n<div id=\"column-block_acf-block-64c939689aca7\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"text-block_acf-block-64c939689acad\" class=\"custom-block taxonomies mt-2.5 first:mt-0 pb-2.5 last:pb-0\">\n  <div class=\"grid grid-cols-6 gap-x-5 gap-y-5 px-0 text-sm\">\n    <div class=\"col-span-6 sm:col-span-4 md:col-span-3 lg:col-span-2 flex flex-col gap-y-5 links-hover-gray\">\n            <div>\n        <strong>Sector<\/strong>\n        <ul>\n                    <li>Media &amp;&nbsp;Technology<\/li>\n                  <\/ul>\n      <\/div>\n      \n            <div>\n        <strong>Services<\/strong>\n        <ul>\n                    <li>Brand Strategy<\/li>\n                    <li>Brand Identity<\/li>\n                    <li>Brand Naming<\/li>\n                  <\/ul>\n      <\/div>\n          <\/div>\n  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n\n\n<div id=\"column-block_acf-block-64c939689acb2\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"text-block_acf-block-64c939689acc8\" class=\"custom-block text w-full mt-2.5 first:mt-0 pb-2.5 last:pb-0\">\n  <div class=\"grid grid-cols-6 gap-x-5 gap-y-5 px-0 text-sm\">\n    <div class=\"col-span-6 md:col-span-4 links-hover-gray col-start-1\"><p><strong>Background<\/strong><br>\nDriven by a&nbsp;desire to solve real human problems and with an unwavering belief in the transformative power of data, Verso\u2019s breakthrough technology and data monitoring platform enables a&nbsp;step-\u200b\u200bchange in Women\u2019s Health. The patented sensing device monitors the physiological conditions in the uterus over a&nbsp;multi-\u200b\u200bday period, allowing data to be captured in real&nbsp;time.<\/p>\n<p><strong>Brief<\/strong><br>\nWe were tasked with differentiating this leading femtech product in a&nbsp;competitive market creating a&nbsp;powerful name and a&nbsp;flexible visual&nbsp;identity.<\/p>\n<p><strong>Solution<\/strong><br>\nWe undertook a&nbsp;detailed naming strategy replacing the original name \u2018VivoPlex\u2019 with the distinctive name \u2018Verso Biosense\u2019 that challenged convention with \u2018Verso\u2019 relating to turning the first page in a&nbsp;book representing how this pioneering product is literally turning a&nbsp;new page in the world of feminine&nbsp;technology.<\/p>\n<p>To match this powerful name we developed a&nbsp;distinctive identity based on a&nbsp;pulsing symbol representing the fact that the technology is constantly monitoring, collecting high quality data, linking to the pulse of the human body connecting the data, technology and science in one&nbsp;graphic.<\/p>\n<p>As the product is marketed to clinicians not the end user, the visual language and messaging needed to be informative and clear. The colour palette and precise nature of the guidelines reflected the analytical technical aspects of this ground-\u200b\u200bbreaking product with a&nbsp;design that allowed variable flexibility across all media platforms from digital throughl to print&nbsp;executions.<\/p>\n<\/div>  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n\n\n<figure id=\"video-block_acf-block-64c939689ace0\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-16x9\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_Header\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-768x408.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-1440x765.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-414x220.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header-1024x544.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_Header.jpg 1920w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844927309\/rendition\/720p\/file.mp4?loc=external&amp;signature=eb7b84230dbe9ccacc3aa054d6307a23d2105d6697c8711d543a04a181f14e47\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"video-block_acf-block-64c939689acf3\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-2x1\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"Screenshot 2023-07-13 at 14.18.43\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.18.43-768x376.png 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.18.43-1440x705.png 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.18.43-414x203.png 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.18.43-1024x501.png 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.18.43-1920x940.png 1920w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844951520\/rendition\/720p\/file.mp4?loc=external&amp;signature=ec727c292bf6970e98c6e1a54d4b2ead2c963846cc19cf7894447a11b01c64c3\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"video-block_acf-block-64c939689ad04\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-2x1\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"Screenshot 2023-07-13 at 14.13.24\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.13.24-768x382.png 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.13.24-1440x716.png 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.13.24-414x206.png 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.13.24-1024x509.png 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.13.24-1920x954.png 1920w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844927550\/rendition\/720p\/file.mp4?loc=external&amp;signature=e9b7a5d8d6002b5b89e3ef0c9065c22294125b6a6c2fdce61b47ecc941147210\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"cover-image-block_acf-block-64c939689ad12\" class=\"custom-block cover-image mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-12 gap-x-5 gap-y-5\">\n    <div class=\"col-span-12\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_02\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_02-768x382.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_02-1440x716.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_02-414x206.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_02-1024x509.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_02.jpg 1838w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n<figure id=\"cover-image-block_acf-block-64c939689ad1e\" class=\"custom-block cover-image mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-12 gap-x-5 gap-y-5\">\n    <div class=\"col-span-12\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_03\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_03-768x382.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_03-1440x716.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_03-414x206.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_03-1024x509.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_03.jpg 1838w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n<figure id=\"columns-block_acf-block-64c939689ad28\" class=\"custom-block columns mt-5 pb-5 last:pb-0  !pb-0\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5\">\n\n<div id=\"column-block_acf-block-64c939689ad32\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"image-block_acf-block-64c939689ad3c\" class=\"custom-block image h-fit align-bottom mt-2.5 first:mt-0 pb-2.5 last:pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 px-0\">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_07\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_07-768x768.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_07-414x414.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_07.jpg 914w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n\n\n<div id=\"column-block_acf-block-64c939689ad68\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\"><\/div>\n<\/div>\n<\/div>\n<\/figure>\n\n\n<figure id=\"cover-image-block_acf-block-64c939689ad82\" class=\"custom-block cover-image mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-12 gap-x-5 gap-y-5\">\n    <div class=\"col-span-12\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_04_v2\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_04_v2-1-768x382.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_04_v2-1-1440x716.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_04_v2-1-414x206.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_04_v2-1-1024x509.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_04_v2-1.jpg 1838w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n<figure id=\"video-block_acf-block-64c939689ada0\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-2x1\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"Screenshot 2023-07-13 at 14.20.54\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.20.54-768x379.png 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.20.54-1440x710.png 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.20.54-414x204.png 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.20.54-1024x505.png 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-13-at-14.20.54-1920x947.png 1920w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844927404\/rendition\/720p\/file.mp4?loc=external&amp;signature=92c2d31d68ee608e654f5c8713bf0b8b7ba9e99b1928f528244718c9511441f7\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"columns-block_acf-block-64c939689adb3\" class=\"custom-block columns mt-5 pb-5 last:pb-0  !pb-0\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5\">\n\n<div id=\"column-block_acf-block-64c939689adbe\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"image-block_acf-block-64c939689adc9\" class=\"custom-block image h-fit align-bottom mt-2.5 first:mt-0 pb-2.5 last:pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 px-0\">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"Verso_Biosense_Crops_GIF\" data-src=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/Verso_Biosense_Crops_GIF.gif\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n\n\n<div id=\"column-block_acf-block-64c939689add3\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"image-block_acf-block-64c939689adde\" class=\"custom-block image h-fit align-bottom mt-2.5 first:mt-0 pb-2.5 last:pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 px-0\">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-img \">\n                  <img class=\"w-full lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_08\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_08-768x768.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_08-414x414.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_08.jpg 914w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n\n\n<figure id=\"video-block_acf-block-64c939689adee\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0  !pb-0 scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-2x1\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_05\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_05-768x382.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_05-1440x716.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_05-414x206.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_05-1024x509.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_05.jpg 1838w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844927760\/rendition\/720p\/file.mp4?loc=external&amp;signature=e97033c4777a0f5e4bebfb7d7395b56fb0893232c9af9cb16a73a6c76e603577\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"video-block_acf-block-64c939689b093\" class=\"custom-block video mt-5 first:mt-0 pb-5 last:pb-0   scroll-reveal\">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5 \">\n    <div class=\"col-span-2 col-start-1\">\n      <div class=\"desktop-video video-container relative  \">\n                <div class=\"relative h-0 overflow-hidden  pb-2x1\">\n                  <div class=\"absolute inset-0 w-full h-full overflow-hidden \">\n                          <img class=\"absolute inset-0 w-full h-full object-cover opacity-100 z-0 transition lazy\" alt=\"SEA_Web_Verso_Biosense_Case_Study_06\" data-srcset=\"https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_06-768x382.jpg 768w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_06-1440x716.jpg 1440w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_06-414x206.jpg 414w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_06-1024x509.jpg 1024w, https:\/\/seadesign.com\/wp-content\/uploads\/2023\/07\/SEA_Web_Verso_Biosense_Case_Study_06.jpg 1838w\" sizes=\"(max-width: 414px) 414px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px, 100vw\">\n              <video class=\"lazy z-10 absolute inset-0 w-full h-full object-cover transition\" data-src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/844955844\/rendition\/720p\/file.mp4?loc=external&amp;signature=e7b09ad3281d6f56afaf096f9034233efff746d9a0b4dc0e6b9ec66a1c45da3f\" autoplay playsinline loop muted controls preload=\"metadata\"><\/video>\n                      <\/div>\n                <\/div>\n        \n              <\/div>\n\n          <\/div>\n  <\/div>\n<\/figure>\n\n\n\n<figure id=\"columns-block_acf-block-64c939689b0a7\" class=\"custom-block columns mt-5 pb-5 last:pb-0  \">\n  <div class=\"grid grid-cols-2 gap-x-5 gap-y-5\">\n\n<div id=\"column-block_acf-block-64c939689b0b1\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"header-block_acf-block-64c939689b0bb\" class=\"custom-block header w-full mt-2.5 first:mt-0 pb-2.5 last:pb-0\">\n  <div class=\"grid grid-cols-6 gap-x-5 gap-y-5 px-0 font-univers-next-pro-r text-lg\">\n    <div class=\"col-span-6 md:col-span-4 col-start-1\">Discover more<\/div>    \n  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n\n\n<div id=\"column-block_acf-block-64c939689b0c0\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\"><\/div>\n<\/div>\n\n\n<div id=\"column-block_acf-block-64c939689b0c8\" class=\"custom-block column h-full col-span-2 md:col-span-1 w-full step-reveal\">\n  <div class=\"inner-blocks-container w-full h-full flex flex-col justify-start\">\n\n<figure id=\"text-block_acf-block-64c939689b14e\" class=\"custom-block text w-full mt-2.5 first:mt-0 pb-2.5 last:pb-0\">\n  <div class=\"grid grid-cols-6 gap-x-5 gap-y-5 px-0 text-sm\">\n    <div class=\"col-span-6 md:col-span-4 links-hover-gray col-start-1\"><p>To discover more about our work,&nbsp;drop us a&nbsp;line at <a href=\"mailto:seathinking@seadesign.com\">seathinking@\u200bseadesign.\u200bcom<\/a><\/p>\n<\/div>  <\/div>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"\nSolving real human&nbsp;problems","protected":false},"featured_media":1675,"template":"","sector":[24],"service":[14,12,15],"class_list":["post-1663","project","type-project","status-publish","has-post-thumbnail","hentry","sector-media-technology","service-brand-strategy","service-brand-identity","service-brand-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/project\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":10,"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/project\/1663\/revisions"}],"predecessor-version":[{"id":6310,"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/project\/1663\/revisions\/6310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/sector?post=1663"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/seadesign.com\/wp-json\/wp\/v2\/service?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}