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Outbound Automation

Smart Creator Press (SCP) enables you to automate powerful workflows by connecting user activity on your site to external email marketing or automation platforms.

All outbound automations follow this simple structure:

Trigger → Action → Platform

When a trigger occurs inside your SCP-powered site, an action is automatically executed on the platform you choose.


🔁 Outbound Automation Flow Overview

StepDescription
TriggerEvent inside SCP that starts the automation
ActionWhat SCP should do when the event happens
PlatformWhere the action is sent (email tool, webhook)

🧲 Step 1: Select the Trigger

This is the event inside SCP that will activate the automation.

✅ Supported Trigger Events

📘 Course-Based Triggers

  • ☑️ User gets access to a course
  • ☑️ User loses (or cancels) access to a course
  • ☑️ User completes course
  • ☑️ User completes lesson

📦 Product/Membership-Based Triggers

  • ☑️ User gets access to a product/membership
  • ☑️ User loses (or cancels) access to a product/membership

You’ll select the Event Source (e.g. specific course or product) that the trigger applies to.

⚙️ Step 2: Choose the Action

Once you’ve set the trigger, define what SCP should do in response.

✅ Supported Actions

  • ☑️ Add to Email List / Automation Platform
  • ☑️ Remove from Email List / Automation Platform
  • ☑️ Give Product Access
  • ☑️ Remove Product Access
  • ☑️ Give Course Access
  • ☑️ Remove Course Access

You can assign multiple actions to a single trigger.

🔌 Step 3: Choose the Platform

Choose where SCP should send the action when the trigger occurs.

✅ Verified Supported Platforms

💌 Email Marketing & CRM Platforms

  • Connect to ActiveCampaign
  • Connect to AWeber
  • Connect to Mailchimp
  • Connect to ConvertKit
  • Connect to Brevo
  • Connect to MailerLite
  • Connect to SendFox
  • Connect to Moosend
  • Connect to VBOUT
  • Connect to Klaviyo
  • Connect to Acumbamail
  • Connect to FluentCRM
  • Connect to MailPoet

🔁 Integration & Automation Platforms

  • Zapier
  • Pabbly
  • Integrately
  • Encharge
  • KonnectzIT
  • SyncSpider
  • Autonami
  • GoHighLevel

🌐 Webhook Integration

  • Send a Webhook (HTTP POST) from SCP to your Webhook Receiver URL.

SCP automatically shows the relevant fields depending on the selected platform (e.g. email list, tag, webhook URL).

✅ Example: Automate Email and Access After Purchase

Goal: When a user gets access to a product called The Ultimate Survey Toolkit:

  • Add them to MailerLite
  • Tag them in FluentCRM
  • Grant access to a bonus course

🔧 Setup:

  • Trigger:
    • Event: User gets access to a product/membership
    • Source: The Ultimate Survey Toolkit
  • Actions:
    • Add to Email List → MailerLite
    • Add Tag → FluentCRM
    • Give Course Access → Survey Toolkit Bonus Course

💡 Tips

  • Stack actions for advanced automations (email + tag + access).
  • Use webhooks to connect to any platform that accepts external data and is able to process the data SCP sends.
  • Zapier, Pabbly, and other automation platforms will allow you to unlock even more integrations.
  • Perfect for onboarding sequences, course launches, gated content, and subscriber tagging.

📌 Use Cases

Use CaseTriggerAction(s)
Add to email list after course completionUser completes courseAdd to Email List (MailerLite)
Tag user after product accessUser gets access to a productAdd Tag (FluentCRM)
Unlock bonus course after purchaseUser gets access to a productGive Course Access
Remove user from a list after cancellationUser loses access to a productRemove from Email List
Send data to automation toolUser completes courseWebhook (to Zapier, Make, etc.)
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