For anyone who sells to small businesses and creators

Find your next customers. Write them something true.

Scout, the finder inside ScoutKite, looks for small businesses and creators who list their email on their own website, reads their site, and writes a short, personal first email. It says how you can help with one real thing about their business. You approve each one and send it from your own inbox.

No cardTwo minutes to set upCancel any time

the fact, straight from her own page
claycorner.example/classes
Clay Corner Studio

Saturday Wheel Class

Six weeks on the wheel, from centring to your first glazed bowl. Ten students, all tools and clay included.

Fully booked until May.

New dates go up here when we have them.

Questions? Email Priya at [email protected]
Draft · needs your OK
Saturday class waitlist Sam Lee to [email protected]

Hi Priya,

Your Saturday wheel class is booked out until May, so new students have nowhere to wait for a spot.

I build a booking tool for small studios with a built-in waitlist, so when a seat opens, the next student gets it without you lifting a finger. Would that help with Saturdays?

Sam

Why this email: “Fully booked until May”, from claycorner.example/classes. Only you see this note.
and the address? she published it herself.
  • Where Scout looks
  • About pages
  • Contact pages
  • Media kits
  • Newsletter sign-ups
  • Class timetables
  • Shop footers
  • Where it never looks
  • Bought lists
  • Guessed addresses
  • LinkedIn
  • Found, not scraped
Why it exists

Your best customers don't have job titles.

They have a website and a contact page they wrote themselves. No list has them, so finding them has meant one browser tab at a time.

Finding them by hand

bakeries near mepage 4 of results
TabEmail?Time
Hill Street Bakeryin the footer, maybe11 min
Dough & Cocontact form only7 min
The CrumbInstagram DMs9 min
4 an hourAnd nothing written to any of them yet.

What Scout brings back

Who
Marco, Hill Street Bakery
Does
Sourdough and pastries, two shops
Noticed
Now taking wholesale orders
Email
[email protected]
Found on
his own Wholesale page, address checked
Write?
yes, there's something real to say

You could do all of this yourself with a browser and a free Saturday. Scout does the Saturday. You do the approving.

How it works

Two minutes to set up. You still see every email first.

  1. You show it who to reach.

    Paste the website of a customer you already have, and Scout looks for more like them. No example to hand? Pick from the kinds of customers it suggests.

  2. It finds them and reads their site.

    It keeps only emails people put on their own website and only when their mail server confirms the inbox exists, then picks one real fact about their business to open with.

    Can't confirm the inbox, or nothing real to say? It skips them, and you don't pay for them.
  3. You read it. You send it, from your own inbox.

    Every email Scout writes lines up on your Today list, about 25 a day. One click opens each in Gmail, Outlook, Yahoo or your mail app, ready to send, and Send the next one brings up the next. Scout drafts the follow-up a few days later. Prefer hands off? Connect a mailbox, queue the ones you like, and it sends them for you.

    Your inbox, your pace, your name on it.
The first email

One true fact. One way you help.

The first email names one real thing about their business, says in a sentence how you can help with it, and asks one easy question. No freebies, no feature list, no calendar link.

Hi Marco,

1Your site says you're taking wholesale orders now, 2so cafés near you could start stocking your sourdough.

3I help small bakeries win café accounts, 4and I can get your loaves into a few of the independent cafés near your shops.

5Would that be useful?

Dana

Not for you? Just reply “no” and I won't write again.
  1. 1
    One true factFrom their own page, with the link next to the draft so you can check it.
  2. 2
    Why it mattersWhat it could open up for their customers, in one plain sentence. Never a fault.
  3. 3
    Who you areOne clause. Not a feature list.
  4. 4
    How you helpYour main offer, tied to that one fact. Nothing thrown in for free.
  5. 5
    One questionNo links, no prices, no calendar invite.
  6. Plus your own rules“Under 50 words.” “Mention we're local.” Add yours and every draft follows them. Opt-outs are permanent, across everything you send.
What the person on the other end gets

Cold email they'd forgive.

Yes, it is cold email. Done the way it should be. Each line on the left is how ScoutKite works. Each line on the right is what the usual tool does.

ScoutKiteThe usual tool

Their address came off their own website, and the page it came from is linked next to the draft.

Bought from a list of ten million, or guessed from a name.

One fact about them, one sentence on how you help. Then a question.

The pitch is the first line.

It opens with one true fact from their site.

“I came across your profile and was really impressed.”

Nothing real to say? They're skipped, and you aren't charged.

Everyone on the list gets the template.

A person read it before it went.

A sequence fired it at 9:00.

One follow-up, then silence. A reply stops everything.

Seven “just bumping this” follow-ups.

A no is forever, across everything you send.

Unsubscribed from one sequence, added to the next.

Only inboxes their mail server confirmed. If it won't say, Scout skips them.

Bounces are a cost of doing business.

If your bounces climb, your account is paused before it hurts anyone.

Volume is the feature.

The whole standard is public, on our good practices page. We send our own emails by it too.

Our own numbers

We're our own first customer.

We use ScoutKite to find ScoutKite's customers, and we post what happens here.

482

people found so far, each with an email they published themselves

The first email now says in one sentence how you help with one real thing about them, and nothing more. The reply rate for that version goes here once there's one worth showing. The first 100 accounts get the founding price because they're the ones we'll learn from.

What it isn't

Want to send 10,000 emails tomorrow? Wrong tool.

ScoutKite is slow on purpose: a few dozen careful emails a day, each one read by you before it goes.

Published addresses onlyEvery inbox checked before sending~25 a day from your inboxYou approve every first emailOne follow-up, then it stops
Pricing

One plan. Try it before you pay.

$29per month
Founding price$19/month for the first 100 accounts, for as long as you stay
  • 500 people found and written to, each month
  • Send from your own mail, with any number of customer types and teammates
  • People it skips don't count, and neither do bounces
  • Follow-ups and replies are free

Want ScoutKite to send for you? Connect one mailbox, included. Another mailbox or 500 more people, $19 each.

Free to start
50 people, 2 customer types.

No card. You see real people and real drafts before you pay anything.

Find your first 50 people free →

Monthly. Cancel any time.

Questions

Fair questions.

Isn't this just cold email?

It is cold email, done the way it should be: people who chose to publish their address, a first line that proves you read their work, one plain sentence on how you help, a human pace from your own inbox, and a permanent opt-out.

Will it hurt my inbox's reputation?

It's built not to. Scout throws out no-reply, ticket and disposable addresses, checks the domain has a mail server, then asks that server whether the inbox exists, without sending anything. Only a clear yes counts: when the server won't say, or accepts any address at all, Scout skips that person and they don't count against your plan. It asks again before the first email goes out if the last answer is over two weeks old. An inbox that doesn't exist is never sent to. If an email bounces anyway, that person's follow-ups stop, the address goes on your never-email list, and you get the credit back. Sending stays at about 25 a day from your own inbox, and ScoutKite pauses an account whose bounce rate climbs above 8%, so one bad batch can't burn your domain.

Where do the email addresses come from?

From people's own websites: their About, Contact, media-kit or newsletter pages. Scout keeps an address only if it's actually on the page it came from, and checks it actually receives mail. No databases, no guessed patterns, no social profiles.

Whose account sends the emails?

Yours, from your own mail. Each email opens in Gmail, Outlook, Yahoo or your mail app with everything filled in, and you press Send. ScoutKite never needs your password. When someone writes back, press They replied (or They said no) so their follow-up stops. Rather not click? Connect a mailbox (Gmail, Google Workspace, Microsoft 365, Zoho or anything that sends mail) queue the emails you like, and ScoutKite sends them at a human pace and spots replies for you. Settings also checks your domain's email setup so you land in the inbox, not spam.

Who is it for?

Founders, freelancers and small agencies selling to small businesses, creators and independent publishers. If your buyers are enterprise VPs, a lead database will serve you better.

What counts toward my 500 people?

Someone Scout found, checked and wrote a first email to. People it skips, because their inbox couldn't be confirmed or it found nothing real to say, don't count. Follow-ups and replies are free.

I already use Instantly, Smartlead or Lemlist. Can I send from there?

Yes. Export a campaign as a CSV in the columns those tools import: email, first and last name, company, website, plus each person's subject and email as custom fields, and the fact it's built on. People who unsubscribed are left out. Scout finds and writes; your sending tool sends.

Does it use LinkedIn?

No. Scout reads the open web, the way you would with a browser and a free afternoon.

What about privacy rules?

Scout only uses addresses people published themselves, every email has an easy opt-out, opt-outs are honoured permanently, and you approve each first email. You can add your postal address to the email footer in Settings. You're responsible for following the rules where you and your recipients are, and the defaults are built to make that easy.

Send fifty emails you'd be happy to receive.

Cold outreach that doesn't feel cold. ScoutKite finds the people and drafts the emails. You read every one before it goes.