Elevate Your AD PERFORMANCE
“Know if it’s a $1,200 iPhone or a $150 Android — before you bid.”
Bid With Precision—Not Assumptions
WURFL provides the device and bot intelligence based on signals that make every bid smarter, faster, and more profitable.
Industry leaders trust ScientiaMobile’s WURFL® device detection.
The Missing Link in Your AdTech Stack
WURFL enables DSPs and SSPs to recognize device characteristics instantly—enhancing targeting accuracy, creative delivery, and bidstream enrichment across all screens.
With WURFL’s precise device detection, you can:
- Identify device model, type, OS, and capabilities in milliseconds.
- Target your audience based on type, release date, and the price of their device.
- Serve optimized ads and creatives tailored to the user’s device.
- Improve fill rates, CPMs, and user engagement.
- Target 120k+ device profiles with 99.9% accuracy.
Deliver Smarter Ad Experiences with Real-Time Device Intelligence
Ad performance isn’t just about audiences—it’s about context. Devices shape how people interact with ads.
Target with Greater Precision & Informed Bidding Logic
Use deterministic device data to evaluate inventory quality before bidding.
Improved Performance
Ensure assets are delivered in the right format, size, and quality for the user’s device.
Ease of Integration
Engineers benefit from simple integration options, which reduce the development time and resources needed for web and native applications.
Unlock New Revenue Opportunities with WURFL
Device Value Targeting
Reach high-value audiences by targeting premium devices with MSRPs above $800, or budget-conscious users with devices under $300
Device Age Intelligence
Identify users with aging devices (2+ years old) who may be ready to upgrade, or target early adopters with the latest models
Performance-driven Optimization
Match ad complexity to device capabilities—serve rich video ads to high-performance devices and lightweight banners to older models
WURFL: Device and AI Bot Classification for Modern Programmatic Advertising
Programmatic advertising now operates in an AI-saturated landscape. AI assistants (Claude, Perplexity), AI trainers (GPTBot, ClaudeBot), and AI-powered bidding systems are reshaping traffic patterns. WURFL provides the device and traffic intelligence layer that helps advertisers understand what's human, what's automated, and how to optimize for both.
Why It Matters:
Identify AI crawler traffic before bidding
Segment AI assistants vs. AI trainers
Provide device intelligence to AI-powered DSP algorithms
Clean analytics by separating AI traffic from human traffic
What Makes WURFL Different:
Separately classify AI Assistants and AI Trainers.
Device intelligence that feeds AI bidding systems.
Deterministic detection in an AI-powered ecosystem.
Deliver Smarter Ad Experiences with Real-Time Device Intelligence
Ad performance isn’t just about audiences—it’s about context. Devices shape how people interact with ads.
Target with Greater Precision & Informed Bidding Logic
Use deterministic device data to evaluate inventory quality before bidding.
Improved Performance
Ensure assets are delivered in the right format, size, and quality for the user’s device.
Ease of Integration
Engineers benefit from simple integration options, which reduce the development time and resources needed for web and native applications.
More than 50% of the top AdTech platforms use WURFL.
120,000+
Device Profiles
2 Billion
daily Device DETECTIONS
99.9%
device profile accuracy
Know your audience before you bid. WURFL reveals the real device and bot behind every impression.
WURFL brings true intelligence to programmatic advertising. Our device detection and AI bot traffic classification layer plugs directly into every stage of the pipeline—from publisher-side Prebid integrations to DSP decisioning—enriching each bid request with real-world device and traffic context. Whether it’s distinguishing a $1,200 iPhone from a $150 Android or identifying AI crawler traffic, WURFL delivers the precision that turns data into smarter bids, cleaner traffic, and higher CPMs.
What makes WURFL different:
testimonials
What our clients say:
“For years, ScientiaMobile has helped MediaMath accurately and efficiently detect devices for millions of ad requests a second. WURFL device detection enables us to target campaigns to specific smartphones, tablets, and connected TVs while seamlessly integrating with our IVT detection solution.”
-MediaMath
"ScientiaMobile has been an invaluable partner in providing WURFL's device detection to power accurate mobile device insights for our ad server, helping us deliver smarter and more reliable ad experiences."