School choice changes lives.
When parents choose how and where their children learn, students gain more opportunities to succeed.
But school choice only works when families know their options and understand how to access them.
Awareness to action
Our charitable programs show parents how K–12 school choice can change their children’s lives and guide them through each step of the school search process.
Each year, we help millions of parents take control of their children’s futures.
26k+
schools partnered with us to help families in 2025.
2.1m
parents benefited from our resources last year.
National School Choice Week
We organize National School Choice Week each January, with events across 80% of U.S. counties, to inspire parents to discover the education options available for their children.
Navigate School Choice and Conoce tus Opciones Escolares
To turn awareness into action, our Navigate and Conoce programs equip parents with the tools to understand their options and find new schools for their children.
