"The Anti-Weeping Campaign" Magazine Advertisement (1977)

This advertisement appeared in children's magazines in the 1970s following studies into child behaviour. Researchers found that children were essentially miniature sociopaths and the only reason they didn't run amok on murderous rampages was because they couldn't reach the knife drawer in the kitchen.

Unable to kill en masse, they instead demanded attention by intentionally causing accidents and feigning injury or distress: knocking over boiling pans, slipping in dog excrement, leaping out of police helicopters.

In addition to being irksome, infant tears were deemed to be nothing short of psychological weapons. Parents were warned to arm themselves against the emotional assaults of their offspring, particularly because, if left unchecked, their child might eventually develop dark supernatural powers.

Indeed, for many years people believed that infant sobs contained potentially lethal occult messages. For example, the often-heard whine "Please help me, I'm trapped under the front wheels of this bus", when played backwards sounds like "The Moomins will come; they will fuck you up."

Pedestrian 'Bastard Lanes' (1970s)

'Bastard Lanes', as they came to be known, were devised for unwed mothers and their unclean offspring. The narrow pedestrian footpaths were identifiable by their double black lines and electrified fences which ran in the gutters of most town streets.

In these two posters, nearly a decade apart, we can see how social policy evolved in Scarfolk. In 1970, the local church authority proposed the lanes as part of its 'campaign for moral decency', but the council banned the campaign, claiming that the church's principles were 'in contravention not only of human rights, but also the rights of foreigners'.

However, it became apparent that the council had only condemned the church as part of a strategy to coax citizens away from traditional religion and toward the state-funded, shadowy cult of Officism (see Discovering Scarfolk).
As the later poster from 1979 shows, despite the council's declared opposition to the church's ethics, the unwed mother lanes were still very much in operation and the alleged injustices of the original religious campaign had simply been rerendered in secular terms.

By the late-1970s, 'Bastard Lanes' had become sites of intense paranormal activity. They were littered with ectoplasm and all over town malevolent pagan spirits wreaked havoc as they brazenly flouted the Green Cross Code.

The "Nonnein" Wraith Advisory Board (1970)

Similar to the Ouija Board, the "Nonnein" Wraith Advisory Board was released by Scarfolk Games in 1970. The main difference between the two boards was that the latter gave the deceased more control over their messages.

Ghosts had became weary of dictating one letter at a time to the living, especially if they had poor spelling skills, so they welcomed the upgraded Nonnein Board which permitted them to shuffle the letters and spell out their own messages in 140 characters or less.

Predictably, the initial otherworldly communiqués were ominous, such as those below:

However, eerie threats and foreboding creepiness eventually gave way to genuine, inter-plane bonhomie:

The Nonnein Board also became a political interface between the spirit and earthly realms and by 1979 there were, in local government, several deceased politicians defending the social rights of both living and dead constituents. This wasn't without some controversy, as right-leaning politicians expressed concern at the idea of dead people immigrating to the UK and taking the jobs of the living.

Happy Halloween from Scarfolk Council.

"Vulnerable Sam: Inflatable Child Substitute" (1972)

 

This educational product went on the market in late 1972 and was targeted at prospective parents, nursery school teachers and church staff. It afforded them the opportunity to practice their corporal punishment techniques before inflicting them on an actual child.

From the product description:
"'Vulnerable Sam' wants you to hit him (or her). Yes, that's right: Give him a good old whack! (wooden spoon provided). 'Vulnerable Sam' deserves everything you can throw at him. Hone your skills like a pro so when it comes to the real thing you can achieve the perfect balance of injury and compliance. Our research shows that correctly administered physical punishment will produce long-term psychological effects. Guaranteed. Now, that's what we call value for money!

'Vulnerable Sam' requires no medical attention and can't report you to the police or welfare services. So what are waiting for? Pick up that wooden spoon, cricket bat, or red hot poker and strike while the iron's hot!

'Vulnerable Sam's' body can be filled to simulate child body density at different ages:
- Inflate with air (0-2yrs)
- Fill with jam or marmalade (2-3yrs)
- Pack with cooked ham or black pudding (3-4yrs)
- Pack with raw lamb, beef or giraffe (4-6yrs)

Sample admonitions that you might like to try out:
"Sam! Stop it! Only filthy animals defecate where they sleep!"
" Jesus hates you, Sam. It's your fault that he was killed by Italians."
"Why must you constantly remind me of my first child who died?"
"You are irretrievably unaesthetic. I'm ashamed and sense the scorn of my peers."
"Your father is foreign."

"Twice Tasty" Secondhand food schemes (1970s)

Tolerating poor people has always been a challenge to more civilised, useful members of society.
Because of a historical legal statute the poor, unemployed and homeless were not formally recognised as homo sapiens until 1971. Before then they were officially categorised as a class of 'fruit or vegetable' below melon but slightly higher than turnip. Technically, this meant that they could be traded, thrown at petty criminals and fed to pigs, though this rarely occurred.

The government always endeavoured to strike a balance between eliminating the poor (and thus the strain on society) and needing them to fulfill menial, demeaning work:  cleaner, road sweep, theologian, etc. It was Dr. Max Gongfarmer, professor of Socially Debased Ethics, who had the idea of feeding secondhand food to the poor after reading an amateur historian's account of Marie-Antoinette's life. According to the typo-ridden book, she uttered "Let them eat cak."

Unsurprisingly, the poor, who have no sense of aesthetics or cleanliness, welcomed the idea and it thrived in 1970s Scarfolk, as can be seen from this newspaper advertisement for the COUP supermarket chain.