Papers by Juliana Maria Trammel
![Research paper thumbnail of [De]Politicizing the Pandemic: Visually Communicating Digital Public Sociology](https://a.academia-assets.com/images/blank-paper.jpg)
American Behavioral Scientist, May 17, 2023
In the context of the COVID-19 “infodemic,” we explore discourse around a highly polarized health... more In the context of the COVID-19 “infodemic,” we explore discourse around a highly polarized health issue: mask wearing during the pandemic. Probing ideologically charged discourse from #masks on Twitter, we examine the potential for visual tools to promote digital citizen social science. Our case study reveals the promise of visualization to make ideological discourse on social media more easily identifiable by members of the general public. This leads us to argue that accessible visualization tools are needed for the public to ethically engage as digital citizen social scientists who actively analyze their own media consumption and outputs. Doing so would potentially awaken the sociological imagination by giving digital prosumers the agency to contextualize the social structure of debate around issues of public concern. In this way, visualizations of social media may ignite the sociological imagination in the tradition of digital public sociology.
Black Communication in the Age of Disinformation
Championed by Wiggins and McTighe (1998) as a method of planning in education, the Understanding ... more Championed by Wiggins and McTighe (1998) as a method of planning in education, the Understanding by Design offers educators a planning process to guide curriculum, assessment, and instruction. Two overarching ideas of UbD is 1) the focus on teaching and assessing for understanding and 2) learning transfer and the backward curriculum design to meet those ends (Hossein, Chalak, & Biria, 2019). The purpose of this panel is to offer reflections, perspectives, and primary research findings on how intentional, systematic, and backward curriculum design can impact programs in access schools

American Behavioral Scientist, Nov 1, 2022
This issue brings theoretically driven analyses to bear on the COVID-19 pandemic, a development w... more This issue brings theoretically driven analyses to bear on the COVID-19 pandemic, a development which shines a singularly revealing light on some of the most significant political, cultural, and social trends of the 21st century. Leading off with three explicitly theoretical treatments of the pandemic, this issue directs several complementary theoretical lenses at the early stages of the pandemic as it unfolded in the US and Europe. The initial contributions grapple explicitly with the ways in which social conflicts, social solidarities, and social traumas have been refracted-and in many cases magnified-by the pandemic in terms of moral cultures and forms of communication. The focus then shifts to how risk governance during the pandemic operates in different levels and domains of the social architecture as conceptualized in theoretical treatments of social actorhood pioneered by James Coleman. In the second part of the issue, the theme of politic. The upsurge of politically distinctive protests in the United States related to pandemic restrictions-as well as social and racial inequalities rendered visible by the pandemic-is the subject of the first piece. The final article explores the historical specificity of the many popular mobilizations in relation to the pandemic across the globe and across the political spectrum. In this article, we see how the popular mobilizations vary not only in terms of their political orientation, but in their general orientation toward information and authorityincreasingly crucial issues in a world facing a trust deficit.

Journal of Black Studies, 2017
The purpose of this article is to analyze the ethnic, cultural, and social disparity in the prese... more The purpose of this article is to analyze the ethnic, cultural, and social disparity in the presentation of key messages and themes of breastfeeding campaigns in Brazil. Particularly, this article aims at deconstructing the themes and examining the extent that dominant practices of breastfeeding campaigns create and maintain conditions of cultural subjugation and marginalization. Two questions guided this investigation: To what extent was ethnic, class, and social diversity exemplified in the official posters for the Breastfeeding Week campaigns? (Research Question 1) and what contexts are realized and enacted through the images? (Research Question 2). The method used was qualitative document analysis, and I found that there was a considerable ethnic, class, and social disparity displayed in breastfeeding campaigns in Brazil. Key messages enacted the social reality and lifestyle of wealthier women of European descent, while women of African descent lagged in breastfeeding rates.
The Social History of the American Family: An Encyclopedia, 2014
The Social History of the American Family: An Encyclopedia

Studies in Media and Communications, 2019
Brazil has one of the largest millennial populations in the world and offers a key case study of ... more Brazil has one of the largest millennial populations in the world and offers a key case study of an important slice of time: the adolescence of millennials in the 2000s. This case study offers important insight into a unique Brazilian dynamic, the LAN house phenomenon: a Brazilian solution to spreading digital technologies to the economically disadvantaged. This chapter explores the social roles and functions LAN houses played to the Brazilian youth, ages 12–15, in the 2000s, when they were first introduced in Brazil. Three research questions guided this investigation. RQ1. What were the main uses and gratifications of LAN house use among the youth in Brazil in the early 2000s? RQ2. What was the social construction of “Internet” and “LAN house” among the Brazilian user of LAN houses and its potential to foster advancement? RQ3. What key roles do LAN houses play today? Two distinct methods of the study were employed: a survey and textual analysis. The results showed that Brazilian yo...

The purpose of this chapter is to introduce a theoretical framework aimed at explaining how an ov... more The purpose of this chapter is to introduce a theoretical framework aimed at explaining how an overt and systemic culture of racism impacts the communication style of marginalized groups. Specifically, this chapter uses the Racial Democracy Effect Theory to explain how racial stigmatization and the false notion of racial harmony, inhibits Brazilians of African descent, keeping them in a dialogical state of marginalization. To explore the applicability of the Racial Democracy Effect Theory, a survey was conducted with 24 people of African descent in Brazil. The study aimed at exploring (1) the communicative techniques people of African descent preferred when interacting with others when any racial teasing occurred; (2) if the type of reaction was contingent upon the membership of the offender; (3) if the level of aggression was stronger if the offender shared the same phenotype; and (4) if there was any relationship between skin color and the techniques chosen. The data showed that m...

The American Behavioral Scientist, 2021
The tsunami of change triggered by the COVID-19 pandemic has transformed society in a series of c... more The tsunami of change triggered by the COVID-19 pandemic has transformed society in a series of cascading crises. Unlike disasters that are more temporarily and spatially bounded, the pandemic has continued to expand across time and space for over a year, leaving an unusually broad range of second-order and third-order harms in its wake. Globally, the unusual conditions of the pandemic—unlike other crises—have impacted almost every facet of our lives. The pandemic has deepened existing inequalities and created new vulnerabilities related to social isolation, incarceration, involuntary exclusion from the labor market, diminished economic opportunity, life-and-death risk in the workplace, and a host of emergent digital, emotional, and economic divides. In tandem, many less advantaged individuals and groups have suffered disproportionate hardship related to the pandemic in the form of fear and anxiety, exposure to misinformation, and the effects of the politicization of the crisis. Man...
Studies in Media and Communications, 2019
Two distinct methods of the study were employed: a survey and textual analysis. The results showe... more Two distinct methods of the study were employed: a survey and textual analysis. The results showed that Brazilian youth used the LAN houses to check Orkut (a social network site), e-mails and the Microsoft System Network (MSN chat), download music and play games. The internet was mostly perceived to have a negative influence, have bad content and serve as a distraction. With the changes in telecommunication and mobile use, the LAN houses have diversified their services, still offering opportunities for gaming and socialization, but also catering to older and working class by providing services such as government document digitalization and preparation. This case study has implications or the introduction of digital technologies to adolescent populations in the growing economies and developing nations.

Communication and Information Technologies Annual
Abstract Purpose This study looks at how local grassroots organizations as well as international ... more Abstract Purpose This study looks at how local grassroots organizations as well as international Women Non-Governmental Organizations (WNGOs) and multilateral organizations such as the United Nations utilize social media to empower women in Jamaica and Brazil. The researchers also evaluate how issues of socio-economic background as well as social media infrastructure influence the selection of entities with which the respective WNGOS connect. Methodology/approach This study uses NodeXL, a social media research tool, to analyze the information found on WNGO social media pages such as Facebook and Twitter. The authors also use content analysis to make sense of the data on WNGO Facebook pages. The study specifically uses summative content analysis, a method that translates the frequency of occurrence of certain symbols into summary judgments and comparisons. Findings Social media usage by WNGOs in Jamaica and Brazil show striking similarities regarding who gets reached or are connected to the networks. The study reveals that women of lower socio-economic backgrounds in both cases are not being reached via social media. Further, the outcomes of the observed current social media communication patterns on WNGO social media sites suggest the occurrence of what the authors refer to as the “noticeboard” effect, wherein communication patterns are top-down, exclusive, and non-reciprocal in nature. Social implications While social media offer less centralized ways of engaging in communication with local communities, inherent in social media infrastructure are issues of race, gender, and social class that affect how these communication platforms are used, potentially another dimension of the “Mathew Effect” in the context of social media usage for purposes of achieving national development objectives. Originality/value With the rise in internet penetration in both countries, WNGOs are increasingly incorporating social media into their communication strategies to accomplish development goals. This study is the first to compare both countries in this respect and so adds new insights to this area of the communication field.
Encyclopedia of Motherhood, 2010
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Papers by Juliana Maria Trammel