Papers by Abhishek Karmali
Compton (1979), described destination image as people’s belief, idea or impression about a place.... more Compton (1979), described destination image as people’s belief, idea or impression about a place. There have been several studies conducted on destination image by various researchers and it has been proven that destination image of a place as perceived by the tourists plays a major role in influencing tourist choices on the places they want to and will visit. Goa, is one of the smallest states in India and it is one of the top tourism hotspots in the country. The objective of this thesis was to analyze the destination image of Goa from the tourists’ perception. This research was conducted in two parts. The first part focuses on an analyzing the image of Goa as a tourist destination from the tourists’ perception. And the 2 nd part focuses on analyzing the projected image of Goa as perceived by its tourism marketers. To achieve this, a survey was conducted on the domestic and foreign tourists in the first part and a similar survey was conducted with the tourism marketers of Goa (Goa ...
Attributes of Destination Image for Tourists Leisure: A study with reference to tourists of Goa
International journal of research in social sciences, 2015
The paper explores the concept of destination image with regard to leisure tourism. Destination i... more The paper explores the concept of destination image with regard to leisure tourism. Destination image studies are incomplete without studying the functional and psychological attributes which make up the overall image of the place. This paper limits itself to finding out the importance tourists’ associate with each of these attributes when it comes to their choice of a destination to holiday. The study is conducted on tourists, both domestic as well as foreign who visited Goa for leisure.
The paper explores the concept of destination image with regard to leisure tourism. Destination i... more The paper explores the concept of destination image with regard to leisure tourism. Destination image studies are incomplete without studying the functional and psychological attributes which make up the overall image of the place. This paper limits itself to finding out the importance tourists' associate with each of these attributes when it comes to their choice of a destination to holiday. The study is conducted on tourists, both domestic as well as foreign who visited Goa for leisure.
Goa has rapidly gained worldwide recognition as a tourist hot spot and has the distinction of bei... more Goa has rapidly gained worldwide recognition as a tourist hot spot and has the distinction of being the most sought after destination, having ranked among the top ten in the Millennium year by BBC. This acted as a huge boost for tourism in Goa and the initial few years, post 2000 saw double digit growth in tourist inflow into the state. But after this initial spurt, from 2004 onwards the growth slowed down substantially with a couple of years in fact registering negative growth rates in tourist numbers. According to the tourism officials the slowdown can be attributed to several factors like, global economic meltdown and also the negative publicity garnered by Goa pertaining to issues like Safety of Women, Drugs, assault on foreign nationals, etc. In today's times of 24X7 coverage by TV news channels and print media all these negative aspects of Goa get highlighted more often than not. Two of the biggest incidents in Goa which captured the national media space were: 1) The Scarlet Keeling Murder (Feb 2008) which portrayed Goa as unsafe for women and even described it as the rape capital of India. 2) The Nigerian clash with the Goan Police (Nov 2013) portrayed Goa as a heaven for Drug Cartels. The objective of the paper is to study the impact of all this negative news flow on Brand Goa. The scope of the study is limited only to the domestic tourists who visited Goa during the month of August 2015. Copy Right, IJAR, 2016,. All rights reserved.
Uploads
Papers by Abhishek Karmali