I cannot recommend Sales Primer™ highly enough. Their team’s in-depth knowledge of sales strategies, tools and techniques helped us develop and implement our U.S. retail sales strategy in record time. Their dedication to our success was evident throughout the entire process, which included list acquisition, recruiting and training a top-notch salesperson, developing a Sales Playbook, setting up a customized CRM, and providing ongoing sales coaching.  Most importantly, it’s working!  They are truly experts in their field.

As a venture-backed organization, we have aggressive growth targets every single year. As a leadership team, these targets can be difficult to consistently hit. Sometimes, what you really need is an external jumpstart at the beginning of the year to set your team up for success – and that’s what Sales Primer™ was for us. After one intensive workshop, Chris and Colin helped us to unlock some key decisions that immediately impacted our internal sales and marketing procedures. We understood where to re-assign team roles and re-prioritize key activities given the new stage of growth that we were at. In less than a month, we were already taking action on their recommendations. Their “Scale-Readiness” assessment delivers a lot of outcomes in a very short amount of time.

Probably the single biggest benefit I found with the Sales Primer™ system was that it helped me to quickly and systematically walk through all the critical components of Digital Water’s sales function with my account executive to ensure we had everything in place to begin executing a repeatable, scalable, go-to-market program. It made sure we were all on the same page in terms of goals, benchmarks, and resources required, and that we understood what “Sales-Readiness” entailed.

FINALLY!  I’ve engaged in my fair share of advising, incubators and accelerators, but have struggled to feel confident when it comes to venture modelling. In a surprisingly short amount of time, Chris & Colin managed to make it all make sense, tying everything together so I could truly understand the relationship and interconnectedness between money modelling, sales strategy, and fundraising. I wish I had access to this sort of integrated knowledge earlier in my entrepreneurship journey, but am grateful to move forward with clearer perspective and understanding.

I cannot express enough how valuable the Sales Primer™ system has been for our startup. If you’re a founder looking for the fastest and most practical way to design and launch your sales program, I highly recommend Sales Primer™.  It’s a game-changer that will save you time, money, and headaches while helping achieve the desired results of acquiring customers and generating cash. Don’t miss out on this incredible resource.