Texto

Texto is a premier SMS messaging platform engineered exclusively for the Australian business market. It provides a robust, enterprise-grade solution for organizations seeking to enhance customer communication, automate workflows, and drive measurable ROI through direct, reliable text messaging. Texto's core value proposition lies in its unparalleled combination of cost efficiency, operational simplicity, and deep integration capabilities. At a flat rate of just 3 cents per SMS with no contracts or monthly minimums, it delivers significant cost savings—often reducing communication expenses by over 50% compared to typical providers. The platform is designed for businesses of all sizes, from SMBs to large enterprises, across industries like healthcare, retail, professional services, and logistics. Beyond basic sending, Texto offers a dedicated Australian number for two-way conversations, a comprehensive API for system integration, and cutting-edge MCP server support for AI agent automation. Built with Australian data sovereignty and privacy as a cornerstone, it ensures all data is ephemeral and hosted locally on AWS Sydney. Texto transforms SMS from a simple utility into a strategic communication channel that boosts productivity, improves customer engagement rates, and safeguards compliance.

Transparent Pay-As-You-Go Pricing

Texto eliminates complex billing and hidden fees with a straightforward, industry-leading pricing model. Businesses pay only 3 cents per SMS sent, with no monthly commitments, minimum spend, or lock-in contracts. This transparent approach provides predictable communication costs and allows for precise budget management. Credits are purchased as needed and expire after 12 months, offering complete financial flexibility and control, which is critical for scaling operations up or down without penalty.

Dedicated Australian Sending Number

For a monthly fee of $15, businesses can obtain their own dedicated Australian mobile number. This feature is essential for building brand recognition and trust, as messages appear from a consistent, professional source. The number supports full two-way SMS functionality, enabling real-time conversations with customers. All replies are captured in a centralized inbox, turning SMS into an interactive channel for confirmations, support, and queries, thereby increasing customer satisfaction and reducing call center volume.

Developer-Friendly API & MCP Integration

Texto provides a robust, well-documented API that allows businesses to seamlessly integrate SMS capabilities into their existing CRM, ERP, scheduling software, and custom applications. Crucially, it also includes an MCP (Model Context Protocol) server, enabling AI agents and assistants to send and manage messages autonomously. This future-proofs communication strategies, allowing for the automation of complex notification workflows and customer interactions directly within AI-driven operational frameworks.

Ephemeral Data & Privacy by Design

Security and compliance are engineered into Texto's core. All message data is automatically and permanently deleted every 90 days—a period sufficient for operational needs but aligned with privacy best practices. Uploaded contact lists are purged immediately after messages are sent. This ephemeral design minimizes data liability, ensures adherence to Australian privacy principles, and simplifies compliance management, giving businesses and their customers greater peace of mind.

Automated Appointment Reminders

Healthcare clinics, salons, and service-based businesses use Texto to automate appointment reminders, drastically reducing no-show rates. Messages can be personalized with customer names and appointment details, and include a call-to-action like "Reply YES to confirm." This simple automation improves schedule efficiency, frees up administrative staff for higher-value tasks, and enhances the customer experience with timely, convenient notifications, directly impacting revenue retention.

Time-Sensitive Marketing Campaigns

Retailers, hospitality venues, and event organizers leverage Texto for high-impact, time-sensitive marketing. With a 98% open rate, SMS is ideal for flash sales, limited-time offers, event announcements, and new product launches. The platform's bulk sending and CSV upload capabilities allow for rapid campaign deployment to segmented lists, driving immediate foot traffic and sales conversions while maintaining compliance with opt-in regulations.

Critical Operational Notifications

Logistics companies, IT departments, and utilities rely on Texto for delivering critical, time-sensitive notifications. This includes delivery status updates, system outage alerts, security verifications, and safety announcements. The reliability and immediacy of SMS ensure vital information reaches recipients instantly, minimizing operational downtime, managing customer expectations proactively, and maintaining service integrity during disruptions.

AI-Powered Customer Engagement

Forward-thinking enterprises integrate Texto's MCP server with their AI agents to automate complex customer communication workflows. AI can trigger personalized shipping updates, payment reminders, feedback requests, or support follow-ups based on real-time data triggers. This creates a scalable, 24/7 communication layer that provides timely, context-aware interactions without manual intervention, significantly boosting operational scale and customer satisfaction metrics.

How does Texto ensure compliance with Australian spam laws?

Texto is built for the Australian regulatory environment. It mandates that all messages include a clear opt-out instruction (e.g., "Reply STOP to unsubscribe") and requires businesses to have proof of recipient consent. The platform includes tools like the OpenClaw skill to help optimize and check message content for compliance. Furthermore, Texto's systems automatically process and honor all STOP requests immediately, ensuring your business remains compliant with the Spam Act 2003 and ACMA regulations.

Do I need a dedicated number to start sending with Texto?

No, you can begin sending immediately using your own verified mobile number. This allows you to test the platform, send your 5 free credits, and evaluate its fit for your business with zero cost. A dedicated Australian number is an optional upgrade for $15/month, recommended when you scale your volume or require a professional branded presence, two-way conversation inbox, and enhanced customer trust.

Can I integrate Texto with my existing business software?

Absolutely. Texto offers a comprehensive, developer-friendly REST API that allows for deep integration with a wide array of systems including CRMs like Salesforce, scheduling platforms, helpdesk software, and custom databases. This enables you to automate message triggers based on events in your primary systems, creating a seamless and efficient communication workflow that eliminates manual data entry and reduces errors.

How is my data stored and protected?

Texto is committed to Australian data sovereignty and security. All customer data and message content are stored exclusively on secure servers within AWS's Sydney region. Adhering to a strict privacy-by-design philosophy, message logs are automatically purged every 90 days, and uploaded contact lists are deleted immediately after processing. This approach minimizes data footprint and liability, ensuring robust protection for both your business and your customers' information.

Texto operates on a simple, two-tier pricing model designed for flexibility and scalability. There are no long-term contracts or hidden fees.

Pay-As-You-Go SMS Credits: The core service is priced at 3 cents (AUD) per SMS sent. Credits are purchased upfront and used as needed, with no monthly minimum spend. Credits expire 12 months after purchase. This plan includes full access to the web interface, basic sending from a verified number, and API/MCP integration capabilities.

Dedicated Australian Number: For businesses requiring a branded presence and two-way messaging, a dedicated mobile number is available for a flat monthly fee of $15. This includes a unique number for sending/receiving, a centralized inbox for managing conversations, and the ability to build sender recognition. This fee is in addition to the per-message credit cost.

Every new account receives 5 free SMS credits to test the platform with no credit card required.